This map shows the geographic impact of Mark Ritson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Ritson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Ritson more than expected).
This network shows the impact of papers produced by Mark Ritson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Ritson. The network helps show where Mark Ritson may publish in the future.
Co-authorship network of co-authors of Mark Ritson
This figure shows the co-authorship network connecting the top 25 collaborators of Mark Ritson.
A scholar is included among the top collaborators of Mark Ritson based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Mark Ritson. Mark Ritson is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Ritson, Mark. (2009). Should You Launch a Fighter Brand. Harvard business review. 87(10).17 indexed citations
7.
Ritson, Mark. (2009). Debería usted lanzar una marca de combate. Harvard business review. 87(10). 86–95.3 indexed citations
8.
Puntoni, Stefano, Jonathan E. Schroeder, & Mark Ritson. (2006). Polysemy in Advertising. RePub (Erasmus University, Rotterdam).1 indexed citations
9.
Dutta, Shantanu, Mark Bergen, Daniel Lévy, Mark Ritson, & Mark Zbaracki. (2003). Pricing as a Strategic Capability. Econstor (Econstor).58 indexed citations
10.
Ritson, Mark. (2003). Special Session Summary Polysemy: the Multiple Meanings of Advertising. ACR European Advances.1 indexed citations
11.
Bergen, Mark, Mark Ritson, Shantanu Dutta, Daniel Lévy, & Mark Zbaracki. (2003). Shattering the Myth of Costless Price Changes. European Management Journal. 21(6). 663–669.40 indexed citations
Ritson, Mark, et al.. (1997). Finding Consumers For Consumer Research: a Participatory Perspective on Moving Towards 'Marketing Science. ACR North American Advances.1 indexed citations
18.
Ritson, Mark, Richard L. Elliott, & Sue Eccles. (1996). Reframing Ikea: commodity signs, consumer creativity and the social/self dialectic. ACR North American Advances.25 indexed citations
19.
Ritson, Mark & Richard Elliott. (1995). Advertising Literacy and the Social Signification of Cultural Meaning. ACR European Advances.12 indexed citations
20.
Elliott, Richard & Mark Ritson. (1995). Practicing Existential Consumption: the Lived Meaning of Sexuality in Advertising. ACR North American Advances.9 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.