Marcus Cunha
- Marketing top 2%
- Sociology and Political Science top 10%
- Strategy and Management top 10%
- Organizational Behavior and Human Resource Management top 5%
- Economics and Econometrics top 10%
- Co-authors
- Chris JaniszewskiJeffrey D. ShulmanD. Eric BoydRajesh ChandyFábio CaldieraroJuliano LaranJonathan Z. ZhangMark Forehand
- Topics
- Consumer Market Behavior and Pricing (6 papers)Decision-Making and Behavioral Economics (5 papers)Consumer Behavior in Brand Consumption and Identification (5 papers)
- Partner nations
- United StatesUnited KingdomIndia
In The Last Decade
Marcus Cunha
16 papers receiving 625 citations
Peers
Comparison fields: 5 of 69
- Marketing 412
- Sociology and Political Science 182
- Strategy and Management 149
- Organizational Behavior and Human Resource Management 118
- Economics and Econometrics 113
Countries citing papers authored by Marcus Cunha
This map shows the geographic impact of Marcus Cunha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marcus Cunha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marcus Cunha more than expected).
Fields of papers citing papers by Marcus Cunha
This network shows the impact of papers produced by Marcus Cunha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marcus Cunha. The network helps show where Marcus Cunha may publish in the future.
Co-authorship network of co-authors of Marcus Cunha
This figure shows the co-authorship network connecting the top 25 collaborators of Marcus Cunha. A scholar is included among the top collaborators of Marcus Cunha based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marcus Cunha. Marcus Cunha is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 4 | |
| 3 | 4 | |
| 4 | 9 | |
| 5 | 75 | |
| 6 | 60 | |
| 7 | 36 | |
| 8 | 54 | |
| 9 | 47 | |
| 10 | 150 | |
| 11 | 2 | |
| 12 | 11 | |
| 13 | 13 | |
| 14 | 46 | |
| 15 | 19 | |
| 16 | 140 | |
| 17 | 28 |
About Marcus Cunha
Marcus Cunha is a scholar working on General Decision Sciences, Marketing and Tourism, Leisure and Hospitality Management, having authored 17 papers that have together received 698 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (6 papers), Decision-Making and Behavioral Economics (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). The work is most often cited by research in Marketing (412 citations), General Decision Sciences (71 citations) and Organizational Behavior and Human Resource Management (118 citations). Marcus Cunha has collaborated with scholars based in United States, United Kingdom and India. Frequent co-authors include Chris Janiszewski, Jeffrey D. Shulman, D. Eric Boyd, Rajesh Chandy, Fábio Caldieraro, Juliano Laran, Jonathan Z. Zhang, Mark Forehand, Justin W. Angle and Ling‐Jing Kao. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.