Lamberto Zollo

2.6k total citations · 2 hit papers
58 papers, 1.8k citations indexed

About

Lamberto Zollo is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Lamberto Zollo has authored 58 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 24 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Lamberto Zollo's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (19 papers) and Entrepreneurship Studies and Influences (9 papers). Lamberto Zollo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (19 papers) and Entrepreneurship Studies and Influences (9 papers). Lamberto Zollo collaborates with scholars based in Italy, United Kingdom and United States. Lamberto Zollo's co-authors include Riccardo Rialti, Cristiano Ciappei, Sukki Yoon, Ilan Alon, Alberto Ferraris, Raffaele Filieri, Massimiliano Matteo Pellegrini, Monica Faraoni, Andrea Boccardi and Costanza Nosi and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Technological Forecasting and Social Change.

In The Last Decade

Lamberto Zollo

54 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model

2019 319 citations Riccardo Rialti, Lamberto Zollo et al. profile →
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

2020 236 citations Lamberto Zollo, Raffaele Filieri et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lamberto Zollo Italy	22	786	687	395	383	362	58	1.8k
Ovidiu Ioan Moisescu Romania	16	680 0.9×	646 0.9×	512 1.3×	432 1.1×	352 1.0×	50	2.0k
Riccardo Rialti Italy	21	700 0.9×	722 1.1×	581 1.5×	366 1.0×	331 0.9×	55	2.1k
Shampy Kamboj India	27	1.0k 1.3×	1.2k 1.8×	496 1.3×	491 1.3×	654 1.8×	47	2.5k
Cälin Gurǎu France	25	619 0.8×	598 0.9×	560 1.4×	440 1.1×	231 0.6×	100	2.1k
Katja Hutter Austria	18	688 0.9×	1.1k 1.5×	460 1.2×	247 0.6×	394 1.1×	55	2.3k
Carolyn Strong United Kingdom	17	681 0.9×	361 0.5×	631 1.6×	339 0.9×	213 0.6×	41	1.6k
Ranjit Voola Australia	21	599 0.8×	673 1.0×	354 0.9×	415 1.1×	325 0.9×	40	1.6k
Jiabao Lin China	23	568 0.7×	974 1.4×	461 1.2×	361 0.9×	735 2.0×	45	2.0k
Cristiano Ciappei Italy	20	411 0.5×	353 0.5×	387 1.0×	291 0.8×	180 0.5×	65	1.4k
Sanjaya Singh Gaur Malaysia	24	589 0.7×	484 0.7×	640 1.6×	577 1.5×	186 0.5×	68	2.0k

Countries citing papers authored by Lamberto Zollo

Since Specialization

Citations

This map shows the geographic impact of Lamberto Zollo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lamberto Zollo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lamberto Zollo more than expected).

Fields of papers citing papers by Lamberto Zollo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lamberto Zollo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lamberto Zollo. The network helps show where Lamberto Zollo may publish in the future.

Co-authorship network of co-authors of Lamberto Zollo

This figure shows the co-authorship network connecting the top 25 collaborators of Lamberto Zollo. A scholar is included among the top collaborators of Lamberto Zollo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lamberto Zollo. Lamberto Zollo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Rialti, Riccardo, et al.. (2024). Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth. Psychology and Marketing. 41(12). 3041–3059. 5 indexed citations

Zollo, Lamberto. (2024). Ethical identity, social image and sustainable fashion: still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps. Journal of Consumer Marketing. 41(5). 564–582. 9 indexed citations

Rialti, Riccardo & Lamberto Zollo. (2023). Digital Transformation of SME Marketing Strategies. Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano). 1 indexed citations

Rialti, Riccardo, et al.. (2022). Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business. British Food Journal. 124(6). 1838–1856. 32 indexed citations

Rialti, Riccardo, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, & Cristiano Ciappei. (2022). Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective. International Journal of Advertising. 41(5). 868–891. 34 indexed citations

Zollo, Lamberto, et al.. (2022). How to combine multiple identities and gaining stakeholders legitimacy in hybrid organizations? An organizational design response. Journal of Management & Governance. 27(4). 1189–1222. 9 indexed citations

Hu, Lala, Raffaele Filieri, Fulya Açikgöz, Lamberto Zollo, & Riccardo Rialti. (2022). The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis. International Journal of Consumer Studies. 47(2). 751–766. 55 indexed citations

Zollo, Lamberto, et al.. (2021). How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience. Current Issues in Tourism. 25(18). 2991–3008. 68 indexed citations

Pratesi, Francesca, Lala Hu, Riccardo Rialti, Lamberto Zollo, & Monica Faraoni. (2021). Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study. RePEc: Research Papers in Economics. 2021(3). 227–247. 24 indexed citations

10.

Zollo, Lamberto, et al.. (2021). European Venture Toolbox: The Path for SMEs to Grasp and Defend Opportunities. 1 indexed citations

11.

Zollo, Lamberto, et al.. (2020). Does Religiosity Influence Retention Strategies in Nonprofit Organizations?. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 33(2). 284–296. 1 indexed citations

12.

Zollo, Lamberto, et al.. (2019). How to Foster Online Wine Purchase? Empirical Evidences from Italy. Micro & macro marketing. 28(1). 71–92. 4 indexed citations

13.

Yoon, Sukki, Virginia Vannucci, Lamberto Zollo, & Riccardo Rialti. (2019). MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION. Global Fashion Management Conference. 2019. 626–626. 1 indexed citations

14.

Zollo, Lamberto, et al.. (2018). Bricolage and Social Entrepreneurship to Address Emergent Social Needs: A 'Deconstructionist' Perspective. SSRN Electronic Journal. 1 indexed citations

15.

Faraoni, Monica, Riccardo Rialti, & Lamberto Zollo. (2018). HOW TO FOSTER WINE ONLINE PURCHASING BEHAVIOR? EMPIRICAL EVIDENCES FROM ITALY. Global Fashion Management Conference. 2018. 1419–1419. 1 indexed citations

16.

Rialti, Riccardo, Lamberto Zollo, Alessandro Caliandro, & Cristiano Ciappei. (2017). EXPLORING THE LINK BETWEEN CONSUMERS ENGAGEMENT AND EWORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES A PATH ANALYSIS. Global Fashion Management Conference. 2017. 494–500. 2 indexed citations

17.

Zollo, Lamberto, Sukki Yoon, Riccardo Rialti, & Cristiano Ciappei. (2017). SOCIAL MEDIA MARKETING AND CONSUMERBASED BRAND EQUITY THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES. Global Fashion Management Conference. 2017. 79–80. 2 indexed citations

18.

Zollo, Lamberto, Giacomo Marzi, Andrea Boccardi, & Cristiano Ciappei. (2016). Gli effetti della Stampa 3D sulla competitività aziendale. Il caso delle imprese orafe del distretto di Arezzo. Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano). 2016(2). 80–100. 2 indexed citations

19.

Pellegrini, Massimiliano Matteo, Cristiano Ciappei, Lamberto Zollo, & Andrea Boccardi. (2016). Finding the extraordinary and creating the unexpected. Journal of Management Development. 35(6). 789–801. 7 indexed citations

20.

Rialti, Riccardo, Lamberto Zollo, Andrea Boccardi, & Giacomo Marzi. (2016). The impact of technologies on visitors' experience personalization: a case study. Micro & macro marketing. 251–280. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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