Rocío Carranza

555 total citations
12 papers, 358 citations indexed

About

Rocío Carranza is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Rocío Carranza has authored 12 papers receiving a total of 358 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Rocío Carranza's work include Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers). Rocío Carranza is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers). Rocío Carranza collaborates with scholars based in Spain, Italy and China. Rocío Carranza's co-authors include Estrella Díaz, David Martín‐Consuegra, Monica Faraoni, Lamberto Zollo, Pilar Fernández Ferrín and Águeda Esteban Talaya and has published in prestigious journals such as Frontiers in Psychology, Business Strategy and the Environment and Journal of Retailing and Consumer Services.

In The Last Decade

Rocío Carranza

11 papers receiving 335 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rocío Carranza Spain 9 198 157 88 72 61 12 358
Plavini Punyatoya India 9 212 1.1× 158 1.0× 99 1.1× 82 1.1× 86 1.4× 14 367
Azim Zarei Iran 11 209 1.1× 200 1.3× 83 0.9× 103 1.4× 72 1.2× 32 473
Norfaridatul Akmaliah Othman Malaysia 10 211 1.1× 151 1.0× 42 0.5× 66 0.9× 72 1.2× 55 420
Minh-Trí Hà Vietnam 13 185 0.9× 93 0.6× 56 0.6× 60 0.8× 88 1.4× 38 341
Chee Wei Cheah Malaysia 12 235 1.2× 185 1.2× 72 0.8× 80 1.1× 37 0.6× 27 393
Fazal Hussain Awan China 8 233 1.2× 118 0.8× 54 0.6× 61 0.8× 164 2.7× 13 394
Kashif Farhat Pakistan 11 179 0.9× 209 1.3× 95 1.1× 142 2.0× 36 0.6× 32 387
Zanete Garanti Cyprus 10 170 0.9× 130 0.8× 74 0.8× 42 0.6× 106 1.7× 30 376
Vinai Panjakajornsak Thailand 8 160 0.8× 92 0.6× 117 1.3× 47 0.7× 55 0.9× 23 306
Hazeline Ayoup Malaysia 5 130 0.7× 105 0.7× 36 0.4× 104 1.4× 83 1.4× 10 305

Countries citing papers authored by Rocío Carranza

Since Specialization
Citations

This map shows the geographic impact of Rocío Carranza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rocío Carranza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rocío Carranza more than expected).

Fields of papers citing papers by Rocío Carranza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rocío Carranza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rocío Carranza. The network helps show where Rocío Carranza may publish in the future.

Co-authorship network of co-authors of Rocío Carranza

This figure shows the co-authorship network connecting the top 25 collaborators of Rocío Carranza. A scholar is included among the top collaborators of Rocío Carranza based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rocío Carranza. Rocío Carranza is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
2.
Díaz, Estrella, et al.. (2024). Technology-driven smart consumer experiences in tourism destinations. Current Issues in Tourism. 29(5). 967–997. 2 indexed citations
3.
Carranza, Rocío, et al.. (2023). What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 35(2). 253–265. 3 indexed citations
4.
Díaz, Estrella, et al.. (2023). Co-creation of value in smart ecosystems: past trends and future directions in tourism literature. Journal of Hospitality and Tourism Technology. 14(3). 365–383. 15 indexed citations
5.
Carranza, Rocío, Lamberto Zollo, Estrella Díaz, & Monica Faraoni. (2022). Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers. Business Strategy and the Environment. 32(4). 2399–2419. 39 indexed citations
6.
Carranza, Rocío, et al.. (2021). e-Banking Adoption: An Opportunity for Customer Value Co-creation. Frontiers in Psychology. 11. 621248–621248. 46 indexed citations
7.
Díaz, Estrella, Águeda Esteban Talaya, Rocío Carranza, & David Martín‐Consuegra. (2021). Digital tools and smart technologies in marketing: a thematic evolution. International Marketing Review. 39(5). 1122–1150. 27 indexed citations
8.
Carranza, Rocío, et al.. (2021). Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping. Sustainable Development. 30(3). 462–476. 20 indexed citations
9.
Zollo, Lamberto, Rocío Carranza, Monica Faraoni, Estrella Díaz, & David Martín‐Consuegra. (2021). What influences consumers’ intention to purchase organic personal care products? The role of social reassurance. Journal of Retailing and Consumer Services. 60. 102432–102432. 67 indexed citations
10.
Carranza, Rocío, Estrella Díaz, David Martín‐Consuegra, & Pilar Fernández Ferrín. (2020). PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Industrial Management & Data Systems. 120(12). 2349–2374. 50 indexed citations
11.
Martín‐Consuegra, David, et al.. (2020). An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?. International Journal of Bank Marketing. 39(6). 927–954. 13 indexed citations
12.
Carranza, Rocío, Estrella Díaz, & David Martín‐Consuegra. (2018). The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis. Journal of Hospitality and Tourism Technology. 9(3). 380–396. 76 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026