Subin Im

3.7k total citations · 2 hit papers
32 papers, 2.8k citations indexed

About

Subin Im is a scholar working on Strategy and Management, Marketing and Information Systems and Management. According to data from OpenAlex, Subin Im has authored 32 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Strategy and Management, 9 papers in Marketing and 8 papers in Information Systems and Management. Recurrent topics in Subin Im's work include Innovation and Knowledge Management (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Subin Im is often cited by papers focused on Innovation and Knowledge Management (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Subin Im collaborates with scholars based in United States, South Korea and Hong Kong. Subin Im's co-authors include John P. Workman, Charlotte H. Mason, Barry L. Bayus, Cheryl Nakata, Namwoon Kim, Mitzi M. Montoya, Stanley F. Slater, Subodh Bhat, Yikuan Lee and Mark B. Houston and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Subin Im

30 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

2004 837 citations Subin Im, John P. Workman profile →
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

2003 506 citations Subin Im, Charlotte H. Mason et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Subin Im United States	18	1.2k	972	810	638	458	32	2.8k
Cheryl Nakata United States	28	1.2k 1.0×	1.0k 1.1×	822 1.0×	887 1.4×	369 0.8×	48	3.2k
Charles H. Noble United States	24	1.2k 1.1×	1.2k 1.2×	936 1.2×	1.1k 1.7×	335 0.7×	57	3.2k
Gaia Rubera Italy	22	1.4k 1.2×	1.0k 1.1×	897 1.1×	649 1.0×	291 0.6×	40	2.9k
Gloria Barczak United States	32	1.6k 1.4×	449 0.5×	447 0.6×	448 0.7×	352 0.8×	68	3.1k
Raji Srinivasan United States	28	1.4k 1.2×	1.4k 1.4×	924 1.1×	793 1.2×	503 1.1×	49	3.8k
Audhesh K. Paswan United States	36	1.2k 1.1×	1.8k 1.9×	1.2k 1.5×	1.0k 1.6×	571 1.2×	109	3.9k
Paul Herbig United States	29	1.0k 0.9×	999 1.0×	1.2k 1.4×	861 1.3×	409 0.9×	157	3.2k
Ali E. Akgün Türkiye	30	1.8k 1.5×	397 0.4×	553 0.7×	700 1.1×	228 0.5×	94	3.4k
Ashutosh Patil United States	7	825 0.7×	851 0.9×	1.1k 1.4×	1.0k 1.6×	791 1.7×	11	3.1k
Helen Perks United Kingdom	22	936 0.8×	1.2k 1.2×	701 0.9×	737 1.2×	248 0.5×	41	2.4k

Countries citing papers authored by Subin Im

Since Specialization

Citations

This map shows the geographic impact of Subin Im's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subin Im with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subin Im more than expected).

Fields of papers citing papers by Subin Im

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Subin Im. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subin Im. The network helps show where Subin Im may publish in the future.

Co-authorship network of co-authors of Subin Im

This figure shows the co-authorship network connecting the top 25 collaborators of Subin Im. A scholar is included among the top collaborators of Subin Im based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subin Im. Subin Im is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Sarin, Shikhar, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, & Subin Im. (2025). Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill. AMS Review. 15(3-4). 566–578.

Roundy, Philip T. & Subin Im. (2024). Combining cognition and context: entrepreneurial alertness and the microfoundations of entrepreneurial ecosystems. Asia Pacific Journal of Management. 42(1). 57–75. 6 indexed citations

Im, Subin, et al.. (2021). The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure. International Journal of Advertising. 40(8). 1265–1293. 28 indexed citations

Im, Subin, Stephen K. Kim, & Edward U. Bond. (2020). The effect of channel innovation knowledge management on competitive advantage: a dual-path model. The Journal of Marketing Theory and Practice. 28(2). 196–212. 3 indexed citations

Im, Subin, et al.. (2019). THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION. Global Fashion Management Conference. 2019. 441–441. 2 indexed citations

Lee, Ho Young, et al.. (2019). A Technology-Based IPO in Korea’s Pharmaceutical Bio-Industry: ABLBio Case. 23(4). 187–210. 1 indexed citations

Nakata, Cheryl, Gaia Rubera, Subin Im, et al.. (2017). New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China. Journal of Product Innovation Management. 35(6). 939–959. 44 indexed citations

Lee, Yukyung, Min-Jung Park, & Subin Im. (2017). Distinguishing Online Opinion Leaders. ASIA MARKETING JOURNAL. 19(2). 1 indexed citations

Lee, Yukyung, Min-Jung Park, & Subin Im. (2017). Distinguishing Online Opinion Leaders. SHILAP Revista de lepidopterología. 19(2). 1–24. 3 indexed citations

10.

Kim, Namwoon, Subin Im, & Stanley F. Slater. (2012). Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High‐Technology Firms. Journal of Product Innovation Management. 30(1). 136–153. 175 indexed citations

11.

Im, Subin, Mitzi M. Montoya, & John P. Workman. (2012). Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation Management. 30(1). 170–185. 177 indexed citations

12.

Song, Michael, Subin Im, Hans van der Bij, & Lisa Song. (2011). Does Strategic Planning Enhance or Impede Innovation and Firm Performance?*. Journal of Product Innovation Management. 28(4). 503–520. 98 indexed citations

13.

Kim, Hyojoung, Doyoung Kim, Subin Im, & James W. Hardin. (2009). Evidence of Asymmetric Information in the Automobile Insurance Market: Dichotomous Versus Multinomial Measurement of Insurance Coverage. Journal of Risk & Insurance. 76(2). 343–366. 35 indexed citations

14.

Im, Subin & Cheryl Nakata. (2008). Crafting an environment to foster integration in new product teams. International Journal of Research in Marketing. 25(3). 164–172. 30 indexed citations

15.

Im, Subin, Charlotte H. Mason, & Mark B. Houston. (2007). Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness. Journal of the Academy of Marketing Science. 35(1). 63–75. 138 indexed citations

16.

Im, Subin, Mahmood Hussain, & Sanjit Sengupta. (2007). Testing interaction effects of the dimensions of market orientation on marketing program creativity. Journal of Business Research. 61(8). 859–867. 46 indexed citations

17.

Im, Subin & Michael Y. Hu. (2005). Revisiting the Factor Structure of the Kirton Adaption-Innovation Inventory. Psychological Reports. 96(2). 408–410E. 4 indexed citations

18.

Nakata, Cheryl, et al.. (2005). Antecedents and consequence of Korean and Japanese new product advantage. Journal of Business Research. 59(1). 28–36. 50 indexed citations

19.

Im, Subin, Michael Y. Hu, & Rex S. Toh. (2003). Exploring the Dimensionality of the Originality Subscale of the Kirton Adaption-Innovation Inventory. Psychological Reports. 93(3). 883–894. 2 indexed citations

20.

Im, Subin, et al.. (2003). Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View. Journal of International Marketing. 11(4). 81–112. 63 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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