Len Tiu Wright

3.3k total citations
78 papers, 2.3k citations indexed

About

Len Tiu Wright is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Len Tiu Wright has authored 78 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 30 papers in Organizational Behavior and Human Resource Management and 24 papers in Sociology and Political Science. Recurrent topics in Len Tiu Wright's work include Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (19 papers). Len Tiu Wright is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (19 papers). Len Tiu Wright collaborates with scholars based in United Kingdom, Jordan and United States. Len Tiu Wright's co-authors include Charles Dennis, Chanaka Jayawardhena, Clive Nancarrow, Jimmy Hill, Andrew Newman, Ian Brace, Hazem Rasheed Gaber, Lynn Martin, Kaouther Kooli and Bill Merrilees and has published in prestigious journals such as Journal of Business Research, Small Business Economics and European Journal of Marketing.

In The Last Decade

Len Tiu Wright

75 papers receiving 2.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Len Tiu Wright United Kingdom 26 1.2k 987 577 536 358 78 2.3k
Constanza Bianchi Australia 27 1.1k 0.9× 1.3k 1.3× 657 1.1× 270 0.5× 704 2.0× 98 2.6k
Siew Imm Ng Malaysia 25 800 0.7× 1.1k 1.1× 556 1.0× 329 0.6× 451 1.3× 99 2.2k
P.S. Raju United States 19 1.0k 0.9× 617 0.6× 569 1.0× 268 0.5× 347 1.0× 35 2.0k
Anssi Tarkiainen Finland 17 1.2k 1.0× 733 0.7× 408 0.7× 329 0.6× 310 0.9× 40 2.1k
David F. Birks United Kingdom 11 813 0.7× 672 0.7× 597 1.0× 331 0.6× 448 1.3× 18 2.3k
Katharina Petra Zeugner‐Roth France 11 1.2k 1.0× 993 1.0× 594 1.0× 214 0.4× 500 1.4× 13 2.4k
Ganesh Dash Saudi Arabia 15 972 0.8× 854 0.9× 382 0.7× 558 1.0× 369 1.0× 42 2.4k
Manfred Bruhn Switzerland 16 1.3k 1.1× 1.2k 1.2× 799 1.4× 375 0.7× 390 1.1× 157 2.3k
Alessandro M. Peluso Italy 27 1.5k 1.2× 1.2k 1.2× 437 0.8× 277 0.5× 283 0.8× 84 3.0k
Fernando de Oliveira Santini Brazil 25 997 0.8× 958 1.0× 558 1.0× 613 1.1× 333 0.9× 103 2.7k

Countries citing papers authored by Len Tiu Wright

Since Specialization
Citations

This map shows the geographic impact of Len Tiu Wright's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Len Tiu Wright with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Len Tiu Wright more than expected).

Fields of papers citing papers by Len Tiu Wright

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Len Tiu Wright. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Len Tiu Wright. The network helps show where Len Tiu Wright may publish in the future.

Co-authorship network of co-authors of Len Tiu Wright

This figure shows the co-authorship network connecting the top 25 collaborators of Len Tiu Wright. A scholar is included among the top collaborators of Len Tiu Wright based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Len Tiu Wright. Len Tiu Wright is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Al‐Abdallah, Ghaith, et al.. (2023). Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context. Cogent Business & Management. 10(2). 5 indexed citations
2.
Dandis, Ala’ Omar, et al.. (2022). The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants. The TQM Journal. 35(7). 2028–2051. 19 indexed citations
3.
Gaber, Hazem Rasheed, et al.. (2019). Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt. Journal of Global Scholars of Marketing Science. 29(3). 293–310. 22 indexed citations
4.
Gaber, Hazem Rasheed, Len Tiu Wright, & Kaouther Kooli. (2019). Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization. Cogent Business & Management. 6(1). 99 indexed citations
5.
Wright, Len Tiu, et al.. (2019). Adoption of Big Data Technology for Innovation in B2B Marketing. Journal of Business-to-Business Marketing. 26(3-4). 281–293. 92 indexed citations
6.
Hughes, Tim, Merlin Stone, Eleni Aravopoulou, Len Tiu Wright, & Liz Machtynger. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business & Management. 5(1). 1516108–1516108. 10 indexed citations
7.
Foroudi, Mohammad M., et al.. (2018). Nations as brands: Cinema's place in the branding role. Journal of Business Research. 116. 721–733. 17 indexed citations
8.
Wright, Len Tiu, et al.. (2017). Extending the generalizability and pragmatic contributions to solve privacy paradox. University of Huddersfield Repository (University of Huddersfield). 459–460.
9.
Bolat, Elvira, Kaouther Kooli, & Len Tiu Wright. (2016). Businesses and mobile social media capability. Journal of Business and Industrial Marketing. 31(8). 971–981. 35 indexed citations
10.
Wright, Len Tiu, et al.. (2015). Customer relationship management for brand commitment and brand loyalty. University of Huddersfield Repository (University of Huddersfield). 24 indexed citations
11.
Wright, Len Tiu, et al.. (2014). Cashless policy, users’ perception and retail marketing performance. University of Huddersfield Repository (University of Huddersfield).
12.
Gaber, Hazem Rasheed & Len Tiu Wright. (2014). Fast-food advertising in social media. A case study on Facebook in Egypt. University of Huddersfield Repository (University of Huddersfield). 40 indexed citations
13.
Dandis, Ala’ Omar, Len Tiu Wright, & Huifen Cai. (2014). The Impact of Service Quality and Customer Satisfaction on Customer's Loyalty in Jordan Islamic Bank. Middlesex University Research Repository (Middlesex University Of London). 2 indexed citations
14.
Farquhar, Jillian Dawes, et al.. (2008). To have and to hold: managing channels in UK high street financial services. Qualitative Market Research An International Journal. 11(4). 425–438. 3 indexed citations
15.
Martin, Lynn & Len Tiu Wright. (2005). No Gender in Cyberspace? Empowering Entrepreneurship and Innovation in Female-Run Ict Small Firms. SSRN Electronic Journal. 6 indexed citations
16.
Wright, Len Tiu, et al.. (2001). Tell me lies, sweet little lies. University of Huddersfield Repository (University of Huddersfield). 1 indexed citations
17.
Nancarrow, Clive, Ian Brace, & Len Tiu Wright. (2001). "Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research. The Marketing Review. 2(1). 55–69. 76 indexed citations
18.
Wright, Len Tiu, et al.. (2001). Improving Marketing Communication & Innovation Strategies in the Small Business Context. Small Business Economics. 16(2). 113–123. 12 indexed citations
19.
Nancarrow, Clive, et al.. (1999). WEAKNESSES IN THE MARKETING AND THE ADOPTION OF INDEPENDENT INVENTIONS WITH IMPLICATIONS FOR INTERNATIONAL COMPETITIVENESS. Journal of Enterprising Culture. 7(3). 233–256. 5 indexed citations
20.
Wright, Len Tiu, et al.. (1997). Family firms versus multinationals in the market in Greece for soft and alcoholic drinks. University of Huddersfield Repository (University of Huddersfield). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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