Yann Truong
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 17
- Environmental Sustainability in Business 11
- Strategy and Management top 2%
- Innovation and Knowledge Management 8
- Sustainable Supply Chain Management 5
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- Technology Adoption and User Behaviour 5
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- Customer Service Quality and Loyalty 7
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- Digital Marketing and Social Media 13
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- Entrepreneurship Studies and Influences 6
- Co-authors
- Rod McCollGeoff SimmonsMark PalmerPhilip J. KitchenHamid Mazloomi KhamsehPascual BerroneDirk SchneckenbergRichard R. Klink
- Journals
- Industrial Marketing Management (7 papers)Technological Forecasting and Social Change (4 papers)Journal of Business Research (4 papers)
- Partner nations
- FranceUnited KingdomUnited States
In The Last Decade
Yann Truong
46 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 109
- Marketing 1.1k
- Business and International Management 78
- Strategy and Management 540
- Information Systems and Management 219
- Organizational Behavior and Human Resource Management 322
Countries citing papers authored by Yann Truong
This map shows the geographic impact of Yann Truong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yann Truong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yann Truong more than expected).
Fields of papers citing papers by Yann Truong
This network shows the impact of papers produced by Yann Truong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yann Truong. The network helps show where Yann Truong may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Yann Truong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 3 | |
| 3 | 2023 | 9 | |
| 4 | 2021 | 25 | |
| 5 | 2021 | 6 | |
| 6 | 2020 | 98 | |
| 7 | Organizational Decoupling: A Systematic Literature Review and Directions for Future Research | 2019 | 2 |
| 8 | 2019 | 0 | |
| 9 | 2019 | 12 | |
| 10 | The Nature of Industrial Marketing Work | 2016 | 0 |
| 11 | 2015 | 77 | |
| 12 | 2014 | 66 | |
| 13 | 2012 | 98 | |
| 14 | 2012 | 42 | |
| 15 | 2011 | 282 | |
| 16 | 2010 | 98 | |
| 17 | 2010 | 35 | |
| 18 | Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands | 2008 | 1 |
| 19 | An Evaluation of the Theory of Planned Behaviour in Consumer Acceptance of Online Video and Television Services | 2008 | 16 |
| 20 | 2008 | 199 |
About Yann Truong
Yann Truong is a scholar working on Marketing, Business and International Management and Tourism, Leisure and Hospitality Management, having authored 49 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (13 papers), Environmental Sustainability in Business (11 papers), Innovation and Knowledge Management (8 papers), Customer Service Quality and Loyalty (7 papers), Entrepreneurship Studies and Influences (6 papers), Sustainable Supply Chain Management (5 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (1.1k citations), Business and International Management (78 citations) and Strategy and Management (540 citations). Yann Truong has collaborated with scholars based in France, United Kingdom and United States. Frequent co-authors include Rod McColl, Geoff Simmons, Mark Palmer, Philip J. Kitchen, Hamid Mazloomi Khamseh, Pascual Berrone, Dirk Schneckenberg, Richard R. Klink, Savvas Papagiannidis and Philip J. Kitchen. Their work appears in journals such as Industrial Marketing Management, Technological Forecasting and Social Change, Journal of Business Research, International Journal of Entrepreneurial Behaviour & Research and Journal of Strategic Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.