Estrella Díaz

1.4k total citations
35 papers, 967 citations indexed

About

Estrella Díaz is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Estrella Díaz has authored 35 papers receiving a total of 967 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 20 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Estrella Díaz's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (12 papers). Estrella Díaz is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (12 papers). Estrella Díaz collaborates with scholars based in Spain, Chile and China. Estrella Díaz's co-authors include David Martín‐Consuegra, Rocío Carranza, Monica Faraoni, Arturo Molina, Mar Gómez, Pilar Fernández Ferrín, Lamberto Zollo, Águeda Esteban Talaya, Silvia Ranfagni and Belén Bande and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Operational Research and Tourism Management.

In The Last Decade

Estrella Díaz

33 papers receiving 919 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Estrella Díaz Spain 19 476 435 204 179 168 35 967
Sheng-Fang Chou Taiwan 21 629 1.3× 549 1.3× 270 1.3× 116 0.6× 62 0.4× 57 1.3k
Ewelina Lacka United Kingdom 15 460 1.0× 468 1.1× 128 0.6× 249 1.4× 47 0.3× 24 1.2k
Ricardo Jesús Díaz Armas Spain 13 271 0.6× 617 1.4× 82 0.4× 121 0.7× 147 0.9× 36 969
Katia Campo Belgium 21 1.4k 2.9× 263 0.6× 348 1.7× 154 0.9× 98 0.6× 39 1.7k
Georgia Sakka Cyprus 18 224 0.5× 247 0.6× 149 0.7× 118 0.7× 64 0.4× 43 904
Gabriel Sperandio Milan Brazil 15 509 1.1× 211 0.5× 256 1.3× 200 1.1× 26 0.2× 159 981
Sook Fern Yeo Malaysia 13 254 0.5× 228 0.5× 159 0.8× 195 1.1× 38 0.2× 112 793
Nathan M. Fong United States 11 518 1.1× 299 0.7× 93 0.5× 143 0.8× 62 0.4× 20 769
Malin Sundström Sweden 11 430 0.9× 268 0.6× 143 0.7× 122 0.7× 28 0.2× 32 757
Shwu-Ing Wu Taiwan 19 715 1.5× 445 1.0× 337 1.7× 225 1.3× 53 0.3× 37 1.2k

Countries citing papers authored by Estrella Díaz

Since Specialization
Citations

This map shows the geographic impact of Estrella Díaz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Estrella Díaz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Estrella Díaz more than expected).

Fields of papers citing papers by Estrella Díaz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Estrella Díaz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Estrella Díaz. The network helps show where Estrella Díaz may publish in the future.

Co-authorship network of co-authors of Estrella Díaz

This figure shows the co-authorship network connecting the top 25 collaborators of Estrella Díaz. A scholar is included among the top collaborators of Estrella Díaz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Estrella Díaz. Estrella Díaz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Díaz, Estrella, et al.. (2024). Technology-driven smart consumer experiences in tourism destinations. Current Issues in Tourism. 29(5). 967–997. 2 indexed citations
3.
Díaz, Estrella, et al.. (2023). Co-creation of value in smart ecosystems: past trends and future directions in tourism literature. Journal of Hospitality and Tourism Technology. 14(3). 365–383. 15 indexed citations
4.
Carranza, Rocío, et al.. (2021). e-Banking Adoption: An Opportunity for Customer Value Co-creation. Frontiers in Psychology. 11. 621248–621248. 46 indexed citations
5.
Díaz, Estrella, Águeda Esteban Talaya, Rocío Carranza, & David Martín‐Consuegra. (2021). Digital tools and smart technologies in marketing: a thematic evolution. International Marketing Review. 39(5). 1122–1150. 27 indexed citations
6.
Carranza, Rocío, Estrella Díaz, David Martín‐Consuegra, & Pilar Fernández Ferrín. (2020). PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Industrial Management & Data Systems. 120(12). 2349–2374. 50 indexed citations
7.
Ferrín, Pilar Fernández, Belén Bande, M. Mercedes Galán‐Ladero, et al.. (2019). Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity. Journal of Cleaner Production. 241. 118210–118210. 49 indexed citations
8.
Martín‐Consuegra, David, Estrella Díaz, Mar Gómez, & Arturo Molina. (2018). Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations. Physiology & Behavior. 200. 104–110. 108 indexed citations
9.
Martín‐Consuegra, David, Monica Faraoni, Estrella Díaz, & Silvia Ranfagni. (2018). Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model. Journal of Global Fashion Marketing. 9(3). 237–251. 67 indexed citations
10.
Díaz, Estrella, David Martín‐Consuegra, & Águeda Esteban Talaya. (2017). The effect of new technologies on psychological consequences and risk perceptions of sales agents. Journal of Risk Research. 21(11). 1409–1429. 4 indexed citations
11.
Díaz, Estrella, David Martín‐Consuegra, & Águeda Esteban Talaya. (2017). Sales agents vs the internet. Internet Research. 27(4). 858–884. 8 indexed citations
12.
Díaz, Estrella, Mar Gómez, David Martín‐Consuegra, & Arturo Molina. (2017). The effects of perceived satisfaction with service recovery efforts: a study in a hotel setting. E+M Ekonomie a Management. 20(4). 203–218. 4 indexed citations
13.
Díaz, Estrella, David Martín‐Consuegra, & Hooman Estelami. (2016). A persuasive-based latent class segmentation analysis of luxury brand websites. Electronic Commerce Research. 16(3). 401–424. 16 indexed citations
14.
García, Juan A., et al.. (2016). Film-induced tourism: A latent class segmentation based on satisfaction and future intentions. PASOS Revista de Turismo y Patrimonio Cultural. 14(4). 875–888. 3 indexed citations
15.
Díaz, Estrella & David Martín‐Consuegra. (2016). A latent class segmentation analysis of airlines based on website evaluation. Journal of Air Transport Management. 55. 20–40. 9 indexed citations
16.
Díaz, Estrella, et al.. (2014). A new buffer sizing approach based on the uncertainty of project activities. Concurrent Engineering. 23(1). 3–12. 13 indexed citations
17.
Díaz, Estrella, David Martín‐Consuegra, & Águeda Esteban Talaya. (2014). Perceptions of service cannibalisation: The moderating effect of the type of travel agency. Tourism Management. 48. 329–342. 15 indexed citations
18.
Díaz, Estrella, et al.. (2014). Analysis of consumers’ response to brand community integration and brand identification. Journal of Brand Management. 21(3). 254–272. 33 indexed citations
19.
Díaz, Estrella, Juan José Blázquez Resino, Arturo Molina, & David Martín‐Consuegra. (2013). Are the non‐governmental organizations' web sites effective?. Qualitative Market Research An International Journal. 16(4). 370–392. 8 indexed citations
20.
Díaz, Estrella, David Martín‐Consuegra, & Águeda Esteban Talaya. (2011). Consumer loyalty in mobile telephony. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 5(33). 12715–12727.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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