Lala Hu

438 total citations
19 papers, 245 citations indexed

About

Lala Hu is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Lala Hu has authored 19 papers receiving a total of 245 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Lala Hu's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Lala Hu is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Lala Hu collaborates with scholars based in Italy, Canada and Denmark. Lala Hu's co-authors include Riccardo Rialti, Lamberto Zollo, Fulya Açikgöz, Raffaele Filieri, Monica Faraoni, Francesca Pratesi, Albena Pergelova, Alessandra Perri and Roberta Sebastiani and has published in prestigious journals such as International Marketing Review, Current Issues in Tourism and Journal of Product & Brand Management.

In The Last Decade

Lala Hu

18 papers receiving 233 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lala Hu Italy	9	102	99	67	55	34	19	245
Sanda Renko Croatia	7	103 1.0×	142 1.4×	63 0.9×	42 0.8×	54 1.6×	34	308
Damien Wilson United States	5	173 1.7×	91 0.9×	57 0.9×	37 0.7×	57 1.7×	13	308
Isabella Maggioni Italy	10	101 1.0×	149 1.5×	22 0.3×	41 0.7×	70 2.1×	15	293
Payel Das India	10	89 0.9×	41 0.4×	25 0.4×	16 0.3×	19 0.6×	26	228
Margarida Duarte Portugal	7	152 1.5×	83 0.8×	30 0.4×	142 2.6×	112 3.3×	8	334
Lydia González Serrano Spain	10	106 1.0×	95 1.0×	25 0.4×	20 0.4×	67 2.0×	30	249
Myungkeun Song South Korea	12	162 1.6×	236 2.4×	68 1.0×	24 0.4×	85 2.5×	19	329
Jaewook Kim United States	7	148 1.5×	122 1.2×	23 0.3×	31 0.6×	53 1.6×	10	277
Oswald Mhlanga South Africa	11	131 1.3×	129 1.3×	15 0.2×	63 1.1×	53 1.6×	41	314
Fabiano Larentis Brazil	8	52 0.5×	144 1.5×	67 1.0×	75 1.4×	69 2.0×	65	318

Countries citing papers authored by Lala Hu

Since Specialization

Citations

This map shows the geographic impact of Lala Hu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lala Hu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lala Hu more than expected).

Fields of papers citing papers by Lala Hu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lala Hu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lala Hu. The network helps show where Lala Hu may publish in the future.

Co-authorship network of co-authors of Lala Hu

This figure shows the co-authorship network connecting the top 25 collaborators of Lala Hu. A scholar is included among the top collaborators of Lala Hu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lala Hu. Lala Hu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Hu, Lala, et al.. (2024). Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education. International Marketing Review. 41(5). 1044–1073. 11 indexed citations

Hu, Lala, et al.. (2024). The brand-building process of B2B high-tech startups in an omni-digital environment. Journal of Product & Brand Management. 34(1). 136–150. 3 indexed citations

Hu, Lala, et al.. (2023). Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks. Journal of Business and Industrial Marketing. 38(8). 1675–1688. 11 indexed citations

Hu, Lala, et al.. (2023). How digital platforms affect the internationalisation of wine firms in China. International Journal of Retail & Distribution Management. 52(9). 875–891. 7 indexed citations

Hu, Lala, et al.. (2023). A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry. The TQM Journal. 36(9). 1–21. 6 indexed citations

Hu, Lala, Raffaele Filieri, Fulya Açikgöz, Lamberto Zollo, & Riccardo Rialti. (2022). The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis. International Journal of Consumer Studies. 47(2). 751–766. 55 indexed citations

Hu, Lala, et al.. (2022). The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19. Journal of Business and Industrial Marketing. 38(7). 1465–1478. 10 indexed citations

Hu, Lala. (2022). The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms. Journal of Business and Industrial Marketing. 37(10). 2050–2063. 31 indexed citations

Pratesi, Francesca, Lala Hu, Riccardo Rialti, Lamberto Zollo, & Monica Faraoni. (2021). Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study. RePEc: Research Papers in Economics. 2021(3). 227–247. 24 indexed citations

10.

Hu, Lala, et al.. (2020). Social media management in the traveller's customer journey: an analysis of the hospitality sector. Current Issues in Tourism. 24(12). 1768–1779. 35 indexed citations

11.

Hu, Lala. (2020). International Digital Marketing in China. 3 indexed citations

12.

Hu, Lala, et al.. (2019). The communication of foreign products in China through the store: an empirical analysis. Università degli Studi di Urbino. 3(3). 41–57.

13.

Hu, Lala. (2018). LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET. Global Fashion Management Conference. 2018. 160–161. 1 indexed citations

14.

Hu, Lala. (2018). The Chinese market as an opportunity to innovate distribution strategies?. European Business Review. 30(5). 607–626. 5 indexed citations

15.

Hu, Lala, et al.. (2018). The country of origin effect: a hedonic price analysis of the Chinese wine market. British Food Journal. 120(6). 1264–1279. 28 indexed citations

16.

Hu, Lala, et al.. (2017). Leveraging domestic and foreign learning to develop marketing capabilities. International Journal of Emerging Markets. 12(3). 637–655. 9 indexed citations

17.

Hu, Lala, et al.. (2015). The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China. Australasian Marketing Journal (AMJ). 23(4). 325–332. 4 indexed citations

18.

Hu, Lala, et al.. (2014). DO DISTRIBUTORS REALLY KNOW THE PRODUCT? APPROACHING EMERGING MARKETS THROUGH EXPORTS. ARCA (Università Ca' Foscari Venezia). 1079–1091. 1 indexed citations

19.

Hu, Lala, et al.. (2013). Un quadro sulla distribuzione dei prodotti ad alto valore simbolico nel mercato cinese. ARCA (Università Ca' Foscari Venezia). 93–97. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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