Carolyn Strong
- Marketing top 1%
- Strategy and Management top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 2%
- Management of Technology and Innovation top 2%
- Co-authors
- Robert E. MorganBrett MartinJuergen GnothJustin PaulS. SreejeshLloyd C. HarrisTony McGuinnessMd. Abul Kalam Azad
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Customer Service Quality and Loyalty (7 papers)Digital Marketing and Social Media (6 papers)
- Journals
- Journal of Business ResearchPersonality and Individual DifferencesInternational Journal of Information Management
- Partner nations
- United KingdomAustraliaIndia
In The Last Decade
Carolyn Strong
38 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 90
- Marketing 681
- Strategy and Management 631
- Sociology and Political Science 361
- Organizational Behavior and Human Resource Management 339
- Management of Technology and Innovation 214
Countries citing papers authored by Carolyn Strong
This map shows the geographic impact of Carolyn Strong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carolyn Strong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carolyn Strong more than expected).
Fields of papers citing papers by Carolyn Strong
This network shows the impact of papers produced by Carolyn Strong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carolyn Strong. The network helps show where Carolyn Strong may publish in the future.
Co-authorship network of co-authors of Carolyn Strong
This figure shows the co-authorship network connecting the top 25 collaborators of Carolyn Strong. A scholar is included among the top collaborators of Carolyn Strong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carolyn Strong. Carolyn Strong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 13 | |
| 4 | 4 | |
| 5 | 5 | |
| 6 | Ethical Approaches to Marketing: Positive Contributions to Society | 2 |
| 7 | 43 | |
| 8 | 20 | |
| 9 | 0 | |
| 10 | 16 | |
| 11 | Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations | 1 |
| 12 | 117 | |
| 13 | 7 | |
| 14 | 11 | |
| 15 | 6 | |
| 16 | The Internet: competitive marketing strategies and customer loyalty | 1 |
| 17 | 165 | |
| 18 | 11 | |
| 19 | 26 | |
| 20 | 2 |
About Carolyn Strong
Carolyn Strong is a scholar working on Marketing, Information Systems and Management and Strategy and Management, having authored 41 papers that have together received 1.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (681 citations), Business and International Management (86 citations) and Strategy and Management (631 citations). Carolyn Strong has collaborated with scholars based in United Kingdom, Australia and India. Frequent co-authors include Robert E. Morgan, Brett Martin, Juergen Gnoth, Justin Paul, S. Sreejesh, Lloyd C. Harris, Tony McGuinness, Md. Abul Kalam Azad, Polymeros Chrysochou and Di Wang. Their work appears in journals such as Journal of Business Research, Personality and Individual Differences and International Journal of Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.