Carolyn Strong

2.3k total citations
41 papers, 1.6k citations indexed

About

Carolyn Strong is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Carolyn Strong has authored 41 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 13 papers in Strategy and Management and 11 papers in Sociology and Political Science. Recurrent topics in Carolyn Strong's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Carolyn Strong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Carolyn Strong collaborates with scholars based in United Kingdom, Australia and India. Carolyn Strong's co-authors include Robert E. Morgan, Brett Martin, Juergen Gnoth, Justin Paul, S. Sreejesh, Lloyd C. Harris, Tony McGuinness, Md. Abul Kalam Azad, Polymeros Chrysochou and Shahriar Akter and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and International Journal of Information Management.

In The Last Decade

Carolyn Strong

38 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Carolyn Strong United Kingdom 17 681 631 361 339 214 41 1.6k
Tracy L. Gonzalez‐Padron United States 14 673 1.0× 690 1.1× 272 0.8× 339 1.0× 119 0.6× 20 1.4k
Khawaja Fawad Latif Pakistan 26 478 0.7× 857 1.4× 297 0.8× 539 1.6× 174 0.8× 50 2.0k
Veronica Wong United Kingdom 22 767 1.1× 875 1.4× 386 1.1× 511 1.5× 164 0.8× 70 1.8k
Zhi Yang China 19 641 0.9× 586 0.9× 315 0.9× 173 0.5× 118 0.6× 44 1.5k
R Hecker Australia 11 536 0.8× 654 1.0× 321 0.9× 351 1.0× 111 0.5× 27 1.4k
Cristiano Ciappei Italy 20 411 0.6× 387 0.6× 353 1.0× 291 0.9× 285 1.3× 65 1.4k
Brian R. Chabowski United States 17 643 0.9× 982 1.6× 317 0.9× 342 1.0× 171 0.8× 26 1.7k
Jaakko Aspara Finland 23 770 1.1× 756 1.2× 488 1.4× 390 1.2× 203 0.9× 86 1.8k
Alicia Blanco‐González Spain 22 377 0.6× 644 1.0× 322 0.9× 384 1.1× 131 0.6× 88 1.4k
Lamberto Zollo Italy 22 786 1.2× 395 0.6× 687 1.9× 383 1.1× 232 1.1× 58 1.8k

Countries citing papers authored by Carolyn Strong

Since Specialization
Citations

This map shows the geographic impact of Carolyn Strong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carolyn Strong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carolyn Strong more than expected).

Fields of papers citing papers by Carolyn Strong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carolyn Strong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carolyn Strong. The network helps show where Carolyn Strong may publish in the future.

Co-authorship network of co-authors of Carolyn Strong

This figure shows the co-authorship network connecting the top 25 collaborators of Carolyn Strong. A scholar is included among the top collaborators of Carolyn Strong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carolyn Strong. Carolyn Strong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Peattie, Ken, Roberta De Angelis, Nicole Koenig‐Lewis, & Carolyn Strong. (2025). The Routledge Companion to Marketing and Sustainability. ORCA Online Research @Cardiff (Cardiff University).
2.
Martin, Brett, Polymeros Chrysochou, Carolyn Strong, & Adam J. Mills. (2025). Cryptocurrency Research: A Conceptual Model for Future Research. Psychology and Marketing. 42(11). 2996–3004.
3.
Greenland, Steven J., Ninh Nguyen, & Carolyn Strong. (2023). Irresponsible marketing and the need to support pro-sustainable production and consumption. Journal of Strategic Marketing. 34(1). 36–40. 13 indexed citations
4.
Hossain, Md Afnan, Shahriar Akter, Venkata Yanamandram, & Carolyn Strong. (2023). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research. 170. 114260–114260. 4 indexed citations
5.
Khashab, Basel, Stephen R. Gulliver, Rami Ayoubi, & Carolyn Strong. (2022). Analysing enterprise resources for developing CRM framework in higher education institutions. Journal of Enterprise Information Management. 35(6). 1639–1657. 5 indexed citations
6.
Martin, Brett, Polymeros Chrysochou, Carolyn Strong, Di Wang, & Jun Yao. (2021). Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences. 188. 111453–111453. 43 indexed citations
7.
Sreejesh, S., et al.. (2020). Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management. 54. 102155–102155. 114 indexed citations
8.
Lindgreen, Adam, et al.. (2018). Engaging with Stakeholders. UvA-DARE (University of Amsterdam). 4 indexed citations
9.
Strong, Carolyn, et al.. (2017). Uberisez votre entreprise. Dunod eBooks.
10.
Strong, Carolyn & Brett Martin. (2014). Effects of perspective taking and entitlement on consumers. Journal of Business Research. 67(9). 1817–1823. 16 indexed citations
11.
Martin, Brett, Juergen Gnoth, & Carolyn Strong. (2009). Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. QUT Business School. 1 indexed citations
12.
Martin, Brett, Juergen Gnoth, & Carolyn Strong. (2009). Temporal Construal in Advertising. Journal of Advertising. 38(3). 5–20. 117 indexed citations
13.
Strong, Carolyn. (2006). The influence of employee behavioural performance on customer focus strategies. Service Industries Journal. 26(2). 147–163. 7 indexed citations
14.
Morgan, Robert E. & Carolyn Strong. (2003). Business performance and dimensions of strategic orientation. Journal of Business Research. 56(3). 163–176. 384 indexed citations
15.
Lindgreen, Adam & Carolyn Strong. (2001). The Internet: competitive marketing strategies and customer loyalty. Data Archiving and Networked Services (DANS). 1 indexed citations
16.
Morgan, Robert E. & Carolyn Strong. (1998). Market orientation and dimensions of strategic orientation. European Journal of Marketing. 32(11/12). 1051–1073. 165 indexed citations
17.
Strong, Carolyn. (1997). THE ROLE OF FAIR TRADE PRINCIPLES WITHIN SUSTAINABLE DEVELOPMENT. Sustainable Development. 5(1). 1–10. 26 indexed citations
18.
Strong, Carolyn. (1997). The question we continue to ask: How do organisations define their mission?. 3(4). 268–283. 11 indexed citations
19.
Strong, Carolyn. (1997). The problems of translating fair trade principles into consumer purchase behaviour. Marketing Intelligence & Planning. 15(1). 32–37. 119 indexed citations
20.
Strong, Carolyn. (1995). The response of the UK's eight largest grocery retail organizations to growing environmental concern. Journal Of Consumer Studies and Home Economics. 19(2). 105–117. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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