Isabel Buil
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 28
- Consumer Behavior in Brand Consumption and Identification 25
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- Customer Service Quality and Loyalty 16
- Job Satisfaction and Organizational Behavior 6
- Organizational Management and Innovation 5
- Co-authors
- Leslie de ChernatonyEva Martı́nezElaine WallaceSara CatalánJorge MatutePaula BitriánF. Javier SeséBlanca Hernández Ortega
- Journals
- Journal of Business Research (8 papers)European Journal of Marketing (5 papers)The International Journal of Management Education (3 papers)Journal of Product & Brand Management (3 papers)Personality and Individual Differences (3 papers)
- Partner nations
- SpainIrelandUnited Kingdom
In The Last Decade
Isabel Buil
62 papers receiving 3.8k citations
Hit Papers
Peers
Comparison fields: 5 of 120
- Marketing 1.8k
- Organizational Behavior and Human Resource Management 1.2k
- Information Systems and Management 526
- Human Factors and Ergonomics 158
- Sociology and Political Science 1.8k
Countries citing papers authored by Isabel Buil
This map shows the geographic impact of Isabel Buil's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Isabel Buil with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Isabel Buil more than expected).
Fields of papers citing papers by Isabel Buil
This network shows the impact of papers produced by Isabel Buil. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Isabel Buil. The network helps show where Isabel Buil may publish in the future.
Co-authors
The 24 scholars most cited alongside Isabel Buil, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 2 | |
| 3 | 2022 | 3 | |
| 4 | 2020 | 29 | |
| 5 | 2020 | 54 | |
| 6 | Transformational leadership and employee performance: The role of identification, engagement and proactive personality Hit paper breakdown → | 2018 | 512 |
| 7 | 2017 | 21 | |
| 8 | 2013 | 268 | |
| 9 | Los foros de discusión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente | 2012 | 7 |
| 10 | Discussion Forums and Their Benefits for E-Learning: Implications for Effective Use | 2012 | 2 |
| 11 | La estrategia de marketing con causa: Factores determinantes de su éxito | 2012 | 6 |
| 12 | 2011 | 38 | |
| 13 | Medición del valor de marca: una propuesta desde un enfoque formativo. | 2009 | 3 |
| 14 | 2009 | 12 | |
| 15 | Extensiones de marca en bienes y servicios: evaluación y efectos sobre la imagen de marca | 2008 | 5 |
| 16 | Un modelo de evaluación de las extensiones de marca de productos y de servicios | 2008 | 2 |
| 17 | Influencia de los hábitos de compra en la respuesta del consumidor ante las promociones | 2007 | 2 |
| 18 | El comportamientodel consumidor antela promoción deventas y la marcade distribuidor | 2007 | 2 |
| 19 | Tipología de empresas medioambientales en el sector de bienes de consumo final | 2005 | 0 |
| 20 | Importancia del diseño industrial en la gestión estratégica de la empresa | 2005 | 9 |
About Isabel Buil
Isabel Buil is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, Communication and Computer Science Applications, having authored 67 papers that have together received 4.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (17 papers), Customer Service Quality and Loyalty (16 papers), Educational Games and Gamification (12 papers), Impact of Technology on Adolescents (6 papers), Corporate Identity and Reputation (6 papers), Job Satisfaction and Organizational Behavior (6 papers) and Organizational Management and Innovation (5 papers). The work is most often cited by research in Marketing (1.8k citations), Organizational Behavior and Human Resource Management (1.2k citations), Information Systems and Management (526 citations), Human Factors and Ergonomics (158 citations) and Sociology and Political Science (1.8k citations). Isabel Buil has collaborated with scholars based in Spain, Ireland and United Kingdom. Frequent co-authors include Leslie de Chernatony, Eva Martı́nez, Elaine Wallace, Sara Catalán, Jorge Matute, Paula Bitrián, F. Javier Sesé, Blanca Hernández Ortega, Lorena Blasco‐Arcas and Eva Pardos Martínez. Their work appears in journals such as Journal of Business Research, European Journal of Marketing, The International Journal of Management Education, Journal of Product & Brand Management and Personality and Individual Differences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.