Carla Ferraro

3.0k total citations · 5 hit papers
46 papers, 2.0k citations indexed

About

Carla Ferraro is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Carla Ferraro has authored 46 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 21 papers in Sociology and Political Science and 7 papers in Artificial Intelligence. Recurrent topics in Carla Ferraro's work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (18 papers) and Consumer Retail Behavior Studies (13 papers). Carla Ferraro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (18 papers) and Consumer Retail Behavior Studies (13 papers). Carla Ferraro collaborates with scholars based in Australia, United States and Spain. Carla Ferraro's co-authors include Sean Sands, Colin Campbell, Hsiu‐Yuan Tsao, Yelena Tsarenko, Alexis Mavrommatis, Kirk Plangger, Vlad Demsar, Jan Brace‐Govan, Joshua Newton and Jason Pallant and has published in prestigious journals such as Journal of Business Research, BMC Public Health and Journal of Retailing.

In The Last Decade

Carla Ferraro

43 papers receiving 1.9k citations

Hit Papers

From data to action: How marketers can leverage AI 2019 2026 2021 2023 2019 2022 2022 2024 2024 50 100 150 200 250

Peers

Carla Ferraro
Comparison fields: 5 of 101
  • Marketing 1.1k
  • Sociology and Political Science 964
  • Artificial Intelligence 371
  • Information Systems and Management 302
  • Organizational Behavior and Human Resource Management 227
Replace Rebecca Walker Reczek with:
Rebecca Walker Reczek United States
Kian Yeik Koay Malaysia
Sean Sands Australia
Ainsworth Anthony Bailey United States
Diego Costa Pinto Portugal
Yangyang Jiang China
Janarthanan Balakrishnan India
Matteo De Angelis Italy
Sang Jin Kim South Korea
Rory Mulcahy Australia
Rebecca Walker Reczek United States View profile →
Citations per field, relative to Carla Ferraro
Carla Ferraro · 1×
Citations per year, relative to Carla Ferraro
Carla Ferraro · 1×

Countries citing papers authored by Carla Ferraro

Since Specialization
Citations

This map shows the geographic impact of Carla Ferraro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carla Ferraro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carla Ferraro more than expected).

Fields of papers citing papers by Carla Ferraro

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carla Ferraro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carla Ferraro. The network helps show where Carla Ferraro may publish in the future.

Co-authorship network of co-authors of Carla Ferraro

This figure shows the co-authorship network connecting the top 25 collaborators of Carla Ferraro. A scholar is included among the top collaborators of Carla Ferraro based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carla Ferraro. Carla Ferraro is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 3
2 1
3 5
4 2
5 4
6 12
7 4
8 14
9
Unreal influence: leveraging AI in influencer marketing breakdown →
229
10 60
11 40
12 3
13 33
14 45
15 26
16
From data to action: How marketers can leverage AI breakdown →
254
17 17
18 188
19 91
20 20

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026