Carla Ferraro
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Artificial Intelligence top 5%
- Information Systems and Management top 1%
- Organizational Behavior and Human Resource Management top 5%
- Co-authors
- Sean SandsColin CampbellHsiu‐Yuan TsaoYelena TsarenkoAlexis MavrommatisKirk PlanggerVlad DemsarJan Brace‐Govan
- Topics
- Consumer Behavior in Brand Consumption and Identification (25 papers)Digital Marketing and Social Media (18 papers)Consumer Retail Behavior Studies (13 papers)
- Partner nations
- AustraliaUnited StatesSpain
In The Last Decade
Carla Ferraro
43 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 1.1k
- Sociology and Political Science 964
- Artificial Intelligence 371
- Information Systems and Management 302
- Organizational Behavior and Human Resource Management 227
Countries citing papers authored by Carla Ferraro
This map shows the geographic impact of Carla Ferraro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carla Ferraro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carla Ferraro more than expected).
Fields of papers citing papers by Carla Ferraro
This network shows the impact of papers produced by Carla Ferraro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carla Ferraro. The network helps show where Carla Ferraro may publish in the future.
Co-authorship network of co-authors of Carla Ferraro
This figure shows the co-authorship network connecting the top 25 collaborators of Carla Ferraro. A scholar is included among the top collaborators of Carla Ferraro based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carla Ferraro. Carla Ferraro is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 1 | |
| 3 | 5 | |
| 4 | 2 | |
| 5 | 4 | |
| 6 | 12 | |
| 7 | 4 | |
| 8 | 14 | |
| 9 | Unreal influence: leveraging AI in influencer marketingbreakdown → | 229 |
| 10 | 60 | |
| 11 | 40 | |
| 12 | 3 | |
| 13 | 33 | |
| 14 | 45 | |
| 15 | 26 | |
| 16 | From data to action: How marketers can leverage AIbreakdown → | 254 |
| 17 | 17 | |
| 18 | 188 | |
| 19 | 91 | |
| 20 | 20 |
About Carla Ferraro
Carla Ferraro is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management, having authored 46 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (18 papers) and Consumer Retail Behavior Studies (13 papers). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (302 citations) and Sociology and Political Science (964 citations). Carla Ferraro has collaborated with scholars based in Australia, United States and Spain. Frequent co-authors include Sean Sands, Colin Campbell, Hsiu‐Yuan Tsao, Yelena Tsarenko, Alexis Mavrommatis, Kirk Plangger, Vlad Demsar, Jan Brace‐Govan, Joshua Newton and Jason Pallant. Their work appears in journals such as Journal of Business Research, BMC Public Health and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.