Marketing Theory 30.5k citations
707 papers ·
indexed · active since 1950
Topics Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Service and Product Innovation Overview Impact Peers Geography Research Space Peers Marketing Theory
Comparison fields: 5 of 161 Marketing 18.8k Sociology and Political Science 11.6k Organizational Behavior and Human Resource Management 9.9k Strategy and Management 5.2k Management of Technology and Innovation 2.2k Gender Studies 2.0k Information Systems and Management 1.8k Business and International Management 1.6k Social Psychology 1.5k Food Science 1.4k Tourism, Leisure and Hospitality Management 1.2k Museology 1.2k Economics and Econometrics 1.0k Communication 978 Management Information Systems 926 Urban Studies 804 Clinical Psychology 769 Experimental and Cognitive Psychology 768 Management, Monitoring, Policy and Law 742 Human-Computer Interaction 648 General Health Professions 537 Plant Science 527 Geography, Planning and Development 489 Literature and Literary Theory 477 Computer Science Applications 468 Accounting 461 Management Science and Operations Research 450 Cognitive Neuroscience 449 Political Science and International Relations 440 Demography 423 Cultural Studies 387 Visual Arts and Performing Arts 351 Education 351 Applied Psychology 337 Information Systems 326 Artificial Intelligence 321 Music 241 Philosophy 234 Finance 211 Transportation 198 Anthropology 185 Safety Research 179 Public Health, Environmental and Occupational Health 161 Public Administration 159 Industrial and Manufacturing Engineering 144 Building and Construction 143 Industrial and Manufacturing Engineering 127 Global and Planetary Change 125 General Decision Sciences 124 Automotive Engineering 123 Health 106 Sensory Systems 105 General Agricultural and Biological Sciences 97 Mechanical Engineering 83 Media Technology 81 Electrical and Electronic Engineering 77 Language and Linguistics 74 Developmental and Educational Psychology 73 Archeology 62 General Economics, Econometrics and Finance 60 Health, Toxicology and Mutagenesis 58 Computer Networks and Communications 57 Conservation 54 Renewable Energy, Sustainability and the Environment 54 Ecology 46 Nature and Landscape Conservation 45 Computer Vision and Pattern Recognition 45 History 42 Epidemiology 41 Health Information Management 41 Law 38 Statistical and Nonlinear Physics 37 Pharmacology 36 Genetics 36 Reproductive Medicine 36 Speech and Hearing 36 Statistics, Probability and Uncertainty 33 Physiology 32 Pollution 30 General Social Sciences 27 Pharmacy 24 Human Factors and Ergonomics 19 Environmental Engineering 19 Religious studies 18 Linguistics and Language 18 History and Philosophy of Science 18 Computer Graphics and Computer-Aided Design 18 Safety, Risk, Reliability and Quality 17 Ocean Engineering 16 Nutrition and Dietetics 15 Development 14 Ecology, Evolution, Behavior and Systematics 13 Soil Science 13 Biomedical Engineering 12 Molecular Biology 11 Psychiatry and Mental health 10 Radiological and Ultrasound Technology 10 Library and Information Sciences 10 Complementary and alternative medicine 10 Aquatic Science 9 Emergency Medical Services 9 Health Informatics 9 Pathology and Forensic Medicine 8 Neuropsychology and Physiological Psychology 8 Statistics and Probability 8 Small Animals 8 Signal Processing 8 Astronomy and Astrophysics 7 Endocrinology, Diabetes and Metabolism 6 Pediatrics, Perinatology and Child Health 6 Control and Systems Engineering 6 Forestry 5 Infectious Diseases 5 Insect Science 5 Pharmacology 5 Applied Microbiology and Biotechnology 5 Radiology, Nuclear Medicine and Imaging 5 General Psychology 5 Space and Planetary Science 5 Life-span and Life-course Studies 5 Agronomy and Crop Science 4 Water Science and Technology 4 Oncology 4 Ecological Modeling 4 Occupational Therapy 4 Surgery 4 Physical Therapy, Sports Therapy and Rehabilitation 3 Animal Science and Zoology 3 Geology 3 Computational Theory and Mathematics 3 Cellular and Molecular Neuroscience 2 Biochemistry 2 Dermatology 2 Medical Laboratory Technology 2 Cardiology and Cardiovascular Medicine 2 Analytical Chemistry 2 Aerospace Engineering 2 Rehabilitation 2 Computational Mechanics 1 Neurology 1 Atomic and Molecular Physics, and Optics 1 Family Practice 1 Emergency Medicine 1 Molecular Medicine 1 Atmospheric Science 1 Classics 1 Geriatrics and Gerontology 1 Environmental Chemistry 1 Modeling and Simulation 1 Microbiology 1 Paleontology 1 General Arts and Humanities 1 Cancer Research 1 Virology 1 Medical Terminology 1 Civil and Structural Engineering 1 Immunology and Allergy 1 Orthopedics and Sports Medicine 1 Pulmonary and Respiratory Medicine 1 Genetics 1 Research and Theory 1
Marketing 18.8k Sociology and Political Science 11.6k Organizational Behavior and Human Resource Management 9.9k Strategy and Management 5.2k Management of Technology and Innovation 2.2k Qualitative Market Research An International Journal United Kingdom
The Journal of Marketing Theory and Practice United States
Journal of Strategic Marketing United Kingdom
Journal of International Marketing United States
Journal of Fashion Marketing and Management United States
Australasian Marketing Journal (AMJ) Australia
Journal of International Consumer Marketing United States
Journal of service management United States
Journal of Hospitality Marketing & Management United States
The International Review of Retail Distribution and Consumer Research United Kingdom
Citations per field
0 0.5× 1.5× 2.1×
Qualitative Market Research An International Journal · 1× This map shows the geographic impact of research published in Marketing Theory. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Theory with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Theory more than expected).
This network shows the impact of papers published in Marketing Theory. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Theory.
About Marketing Theory The 707 papers published in Marketing Theory in the last decades have received a total of 30.5k indexed citations . Papers published in Marketing Theory usually cover Marketing (456 papers), Tourism, Leisure and Hospitality Management (51 papers) and Organizational Behavior and Human Resource Management (211 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (330 papers), Customer Service Quality and Loyalty (129 papers) and Service and Product Innovation (122 papers). The most active scholars publishing in Marketing Theory are Christian Grönroos , Stephen L. Vargo , Robert F. Lusch , Bernard Covà , Mark Tadajewski , Jennifer D. Chandler , Per Skålén , Raquel Sánchez‐Fernández , María Ángeles Iniesta Bonillo and Per Echeverri .
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.
Explore journals with similar magnitude of impact Breakdown of academic impact, for papers in Qualitative Market Research An International Journal Breakdown of academic impact, for papers in The Journal of Marketing Theory and Practice Breakdown of academic impact, for papers in Journal of Strategic Marketing Breakdown of academic impact, for papers in Journal of International Marketing Breakdown of academic impact, for papers in Journal of Fashion Marketing and Management Breakdown of academic impact, for papers in Australasian Marketing Journal (AMJ) Breakdown of academic impact, for papers in Journal of International Consumer Marketing Breakdown of academic impact, for papers in Journal of service management Breakdown of academic impact, for papers in Journal of Hospitality Marketing & Management Breakdown of academic impact, for papers in The International Review of Retail Distribution and Consumer Research