C. Whan Park

5.6k total citations · 3 hit papers
11 papers, 4.1k citations indexed

About

C. Whan Park is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, C. Whan Park has authored 11 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Literature and Literary Theory. Recurrent topics in C. Whan Park's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (3 papers). C. Whan Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (3 papers). C. Whan Park collaborates with scholars based in United States and South Korea. C. Whan Park's co-authors include Bernard J. Jaworski, Deborah J. MacInnis, Daniel C. Smith, S. Mark Young, Easwar S. Iyer, Sung Youl Jun, Allan D. Shocker, Richard J. Lutz, Robert W. Hughes and Roberto Friedmann and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

C. Whan Park

11 papers receiving 3.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Strategic Brand Concept-Image Management

1986 1.4k citations C. Whan Park, Bernard J. Jaworski et al. Journal of Marketing profile →
Strategic Brand Concept-Image Management

1986 614 citations C. Whan Park, Bernard J. Jaworski et al. Journal of Marketing profile →
The Effects of Brand Extensions on Market Share and Advertising Efficiency

1992 503 citations Daniel C. Smith, C. Whan Park Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
C. Whan Park United States	9	3.3k	1.8k	1.3k	502	348	11	4.1k
John Deighton United States	23	2.7k 0.8×	1.8k 1.0×	1.3k 1.0×	536 1.1×	335 1.0×	74	4.2k
Michael R. Solomon United States	28	3.1k 0.9×	1.8k 1.0×	1.1k 0.9×	336 0.7×	537 1.5×	63	4.7k
Martin S. Roth United States	19	2.0k 0.6×	1.5k 0.8×	774 0.6×	618 1.2×	580 1.7×	28	3.4k
Gilles Laurent France	18	2.5k 0.7×	1.6k 0.9×	986 0.8×	246 0.5×	455 1.3×	46	3.6k
Srinivas Durvasula United States	28	2.3k 0.7×	1.3k 0.7×	1.1k 0.9×	417 0.8×	488 1.4×	54	3.5k
Kim P. Corfman United States	19	2.4k 0.7×	1.6k 0.9×	963 0.7×	196 0.4×	655 1.9×	31	3.9k
Lawrence Feick United States	28	3.2k 1.0×	2.7k 1.5×	1.8k 1.4×	384 0.8×	348 1.0×	49	5.1k
Jesse E. Teel United States	20	2.6k 0.8×	1.7k 1.0×	1.8k 1.4×	357 0.7×	443 1.3×	34	4.4k
Harold H. Kassarjian United States	19	2.0k 0.6×	1.1k 0.6×	627 0.5×	441 0.9×	381 1.1×	49	3.6k
Michael J. Etzel United States	20	1.6k 0.5×	1.5k 0.9×	793 0.6×	259 0.5×	345 1.0×	37	3.0k

Countries citing papers authored by C. Whan Park

Since Specialization

Citations

This map shows the geographic impact of C. Whan Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C. Whan Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C. Whan Park more than expected).

Fields of papers citing papers by C. Whan Park

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by C. Whan Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C. Whan Park. The network helps show where C. Whan Park may publish in the future.

Co-authorship network of co-authors of C. Whan Park

This figure shows the co-authorship network connecting the top 25 collaborators of C. Whan Park. A scholar is included among the top collaborators of C. Whan Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C. Whan Park. C. Whan Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

1.

Park, C. Whan, Sung Youl Jun, & Allan D. Shocker. (1996). Composite Branding Alliances: An Investigation of Extension and Feedback Effects. Journal of Marketing Research. 33(4). 453–466. 427 indexed citations

2.

Smith, Daniel C. & C. Whan Park. (1992). The Effects of Brand Extensions on Market Share and Advertising Efficiency. Journal of Marketing Research. 29(3). 296–313. 503 indexed citations breakdown →

3.

Park, C. Whan & Daniel C. Smith. (1990). Product Class Competitors as Sources of Innovative Marketing Strategies. Journal of Consumer Marketing. 7(2). 27–38. 7 indexed citations

4.

Park, C. Whan, Easwar S. Iyer, & Daniel C. Smith. (1989). The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping. Journal of Consumer Research. 15(4). 422–422. 449 indexed citations

5.

Park, C. Whan, Henry Assael, & Seoil Chaiy. (1987). MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS. Journal of Consumer Marketing. 4(3). 25–34. 8 indexed citations

6.

Park, C. Whan, Bernard J. Jaworski, & Deborah J. MacInnis. (1986). Strategic Brand Concept-Image Management. Journal of Marketing. 50(4). 135–145. 1368 indexed citations breakdown →

7.

Park, C. Whan & S. Mark Young. (1986). Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation. Journal of Marketing Research. 23(1). 11–24. 233 indexed citations

8.

Park, C. Whan & S. Mark Young. (1986). Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation. Journal of Marketing Research. 23(1). 11–11. 459 indexed citations

9.

Park, C. Whan, et al.. (1986). Strategic Brand Concept-Image Management. Journal of Marketing. 50(4). 135–135. 614 indexed citations breakdown →

10.

Park, C. Whan & Richard J. Lutz. (1982). Decision Plans and Consumer Choice Dynamics. Journal of Marketing Research. 19(1). 108–115. 20 indexed citations

11.

Park, C. Whan, et al.. (1981). Consumers’ Decision Plans and Subsequent Choice Behavior. Journal of Marketing. 45(2). 33–47. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact