E. H. Bonfield

748 total citations
16 papers, 583 citations indexed

About

E. H. Bonfield is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, E. H. Bonfield has authored 16 papers receiving a total of 583 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Information Systems and Management. Recurrent topics in E. H. Bonfield's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Visual and Cognitive Learning Processes (2 papers). E. H. Bonfield is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Visual and Cognitive Learning Processes (2 papers). E. H. Bonfield collaborates with scholars based in United States and France. E. H. Bonfield's co-authors include Michael J. Ryan, John L. Lastovicka, James M. Hunt, Jerome B. Kernan, David E. Stout, Thomas W. Speh and J. Barry Mason and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

E. H. Bonfield

15 papers receiving 472 citations

Peers

E. H. Bonfield

MARKE

SPS

OBHRM

AP

SP

E. Laird Landon United States

Richard W. Mizerski United States

Paul J. Hensel United States

Alican Kavas Türkiye

Sucharita Chandran United States

Anusree Mitra United States

David H. Furse United States

Jay P. Carlson United States

Carolyn Costley New Zealand

Michael J. Houston United States

E. Laird Landon United States

E. H. Bonfield

545 ×1.8

MARKE

247 ×1.2

SPS

170 ×1.2

OBHRM

40 ×0.4

AP

77 ×0.9

SP

Citations per year, relative to E. H. Bonfield E. H. Bonfield (= 1×) peers E. Laird Landon

Countries citing papers authored by E. H. Bonfield

Since Specialization

Citations

This map shows the geographic impact of E. H. Bonfield's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by E. H. Bonfield with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites E. H. Bonfield more than expected).

Fields of papers citing papers by E. H. Bonfield

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by E. H. Bonfield. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by E. H. Bonfield. The network helps show where E. H. Bonfield may publish in the future.

Co-authorship network of co-authors of E. H. Bonfield

This figure shows the co-authorship network connecting the top 25 collaborators of E. H. Bonfield. A scholar is included among the top collaborators of E. H. Bonfield based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with E. H. Bonfield. E. H. Bonfield is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

1.

Hunt, James M., Jerome B. Kernan, & E. H. Bonfield. (1992). Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?. The Journal of Psychology. 126(4). 343–356. 16 indexed citations

2.

Stout, David E., et al.. (1987). Additional experimental evidence on the relationship between class meeting time compression and accounting student performance and evaluations. Journal of Accounting Education. 5(2). 339–348. 5 indexed citations

3.

Hunt, James M., E. H. Bonfield, & Jerome B. Kernan. (1986). The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model. ACR North American Advances. 2 indexed citations

4.

Stout, David E. & E. H. Bonfield. (1986). Experimental evidence on the relationship between class meeting time compression and accounting student performance, evaluations and drop-out experience. Journal of Accounting Education. 4(2). 51–62. 8 indexed citations

5.

Hunt, James M. & E. H. Bonfield. (1985). The Need for Theoretical Relevance: A Comment on Woodside/Glenesk. Journal of Advertising. 14(1). 54–56.

6.

Lastovicka, John L. & E. H. Bonfield. (1982). Do consumers have brand attitudes?. Journal of Economic Psychology. 2(1). 57–75. 30 indexed citations

7.

Ryan, Michael J. & E. H. Bonfield. (1980). Fishbein's Intentions Model: A Test of External and Pragmatic Validity. Journal of Marketing. 44(2). 82–95. 86 indexed citations

8.

Lastovicka, John L. & E. H. Bonfield. (1980). Exploring the Nomological Validity of Life Style Types. ACR North American Advances. 1 indexed citations

9.

Ryan, Michael J. & E. H. Bonfield. (1980). Fishbein's Intentions Model: A Test of External and Pragmatic Validity. Journal of Marketing. 44(2). 82–82. 41 indexed citations

10.

Bonfield, E. H.. (1979). A Comment on the State of Attitude Measurement in Consumer Research: a Polemic. ACR North American Advances. 3 indexed citations

11.

Bonfield, E. H.. (1978). Perception of Marital Roles in Decision Processes: Replication and Extension. ACR North American Advances. 27 indexed citations

12.

Bonfield, E. H. & Thomas W. Speh. (1977). Dimensions of Purchasing's Role In Industry. Journal of Purchasing and Materials Management. 13(2). 10–17. 11 indexed citations

13.

Ryan, Michael J. & E. H. Bonfield. (1975). The Fishbein Extended Model and Consumer Behavior. Journal of Consumer Research. 2(2). 118–118. 217 indexed citations

14.

Bonfield, E. H., et al.. (1975). Subjective Deception and Cue Effects in Food Advertisements. Journal of Advertising. 4(4). 21–48. 5 indexed citations

15.

Bonfield, E. H.. (1974). Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior. Journal of Marketing Research. 11(4). 379–379. 38 indexed citations

16.

Bonfield, E. H.. (1974). Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior. Journal of Marketing Research. 11(4). 379–389. 93 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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