E. H. Bonfield
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Applied Psychology top 5%
- Social Psychology top 10%
- Co-authors
- Michael J. RyanJohn L. LastovickaJames M. HuntJerome B. KernanDavid E. StoutThomas W. SpehJ. Barry Mason
- Topics
- Consumer Behavior in Brand Consumption and Identification (4 papers)Digital Marketing and Social Media (3 papers)Visual and Cognitive Learning Processes (2 papers)
- Partner nations
- United StatesFrance
In The Last Decade
E. H. Bonfield
15 papers receiving 472 citations
Peers
Comparison fields: 5 of 75
- Marketing 307
- Sociology and Political Science 206
- Organizational Behavior and Human Resource Management 138
- Applied Psychology 91
- Social Psychology 86
Countries citing papers authored by E. H. Bonfield
This map shows the geographic impact of E. H. Bonfield's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by E. H. Bonfield with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites E. H. Bonfield more than expected).
Fields of papers citing papers by E. H. Bonfield
This network shows the impact of papers produced by E. H. Bonfield. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by E. H. Bonfield. The network helps show where E. H. Bonfield may publish in the future.
Co-authorship network of co-authors of E. H. Bonfield
This figure shows the co-authorship network connecting the top 25 collaborators of E. H. Bonfield. A scholar is included among the top collaborators of E. H. Bonfield based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with E. H. Bonfield. E. H. Bonfield is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 16 | |
| 2 | 5 | |
| 3 | The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model | 2 |
| 4 | 8 | |
| 5 | 0 | |
| 6 | 30 | |
| 7 | 86 | |
| 8 | Exploring the Nomological Validity of Life Style Types | 1 |
| 9 | 41 | |
| 10 | A Comment on the State of Attitude Measurement in Consumer Research: a Polemic | 3 |
| 11 | Perception of Marital Roles in Decision Processes: Replication and Extension | 27 |
| 12 | 11 | |
| 13 | 217 | |
| 14 | 5 | |
| 15 | 38 | |
| 16 | 93 |
About E. H. Bonfield
E. H. Bonfield is a scholar working on Marketing, General Decision Sciences and Information Systems and Management, having authored 16 papers that have together received 583 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Visual and Cognitive Learning Processes (2 papers). The work is most often cited by research in Marketing (307 citations), General Decision Sciences (50 citations) and Applied Psychology (91 citations). E. H. Bonfield has collaborated with scholars based in United States and France. Frequent co-authors include Michael J. Ryan, John L. Lastovicka, James M. Hunt, Jerome B. Kernan, David E. Stout, Thomas W. Speh and J. Barry Mason. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.