Kay M. Palan
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 15
- Consumer Retail Behavior Studies 3
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- Customer Service Quality and Loyalty 5
- Gender Studies top 5%
- Media, Gender, and Advertising 9
- Gender Roles and Identity Studies 2
- Gender Studies in Language 2
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- Digital Marketing and Social Media 6
- Psychology of Social Influence 2
- Co-authors
- Robert E. WilkesR. Kenneth TeasCharles S. AreniPamela KieckerDeAnna S. KempfAysen BakirÉlodie GentinaRussell N. Laczniak
- Journals
- Journal of Marketing (2 papers)Journal of Consumer Research (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesAustraliaFrance
In The Last Decade
Kay M. Palan
25 papers receiving 751 citations
Peers
Comparison fields: 5 of 73
- Marketing 576
- Organizational Behavior and Human Resource Management 221
- Gender Studies 171
- Tourism, Leisure and Hospitality Management 18
- Information Systems and Management 72
Countries citing papers authored by Kay M. Palan
This map shows the geographic impact of Kay M. Palan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kay M. Palan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kay M. Palan more than expected).
Fields of papers citing papers by Kay M. Palan
This network shows the impact of papers produced by Kay M. Palan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kay M. Palan. The network helps show where Kay M. Palan may publish in the future.
Co-authorship network
The 16 scholars most cited alongside Kay M. Palan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 7 | |
| 2 | 2012 | 14 | |
| 3 | 2012 | 27 | |
| 4 | 2011 | 71 | |
| 5 | 2010 | 51 | |
| 6 | 2010 | 42 | |
| 7 | The Effects of Gender and Argument Strength on the Processing of Word-of-Mouth Communication | 2006 | 51 |
| 8 | How Good a Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence | 2006 | 30 |
| 9 | Examining Awareness of and Support of Regional Food Systems in Iowa: Establishing a baseline of consumer knowledge about regional food systems and communication preferences | 2005 | 3 |
| 10 | 2005 | 31 | |
| 11 | 2004 | 25 | |
| 12 | Disconfirmed Expectations Theory of Consumer Satisfaction: An Examination of Representational and Response Language Effects | 2003 | 8 |
| 13 | Gender Role Incongruency and Memorable Gift Exchange Experiences | 2001 | 11 |
| 14 | 1999 | 28 | |
| 15 | 1998 | 41 | |
| 16 | 1998 | 78 | |
| 17 | 1998 | 6 | |
| 18 | Gender Differences in Information Processing Confidence in an Advertising Context: a Preliminary Study | 1997 | 33 |
| 19 | 1997 | 70 | |
| 20 | 1997 | 197 |
About Kay M. Palan
Kay M. Palan is a scholar working on Marketing, Gender Studies and Organizational Behavior and Human Resource Management, having authored 25 papers that have together received 875 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (9 papers), Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (5 papers), Consumer Retail Behavior Studies (3 papers), Gender Roles and Identity Studies (2 papers), Psychology of Social Influence (2 papers) and Gender Studies in Language (2 papers). The work is most often cited by research in Marketing (576 citations), Organizational Behavior and Human Resource Management (221 citations) and Gender Studies (171 citations). Kay M. Palan has collaborated with scholars based in United States, Australia and France. Frequent co-authors include Robert E. Wilkes, R. Kenneth Teas, Charles S. Areni, Pamela Kiecker, DeAnna S. Kempf, Aysen Bakir, Élodie Gentina, Russell N. Laczniak, Paula C. Morrow and Virginia Blackburn. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.