Roobina Ohanian

5.0k total citations · 2 hit papers
8 papers, 3.6k citations indexed

About

Roobina Ohanian is a scholar working on Marketing, Accounting and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Roobina Ohanian has authored 8 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 3 papers in Accounting and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Roobina Ohanian's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Business Law and Ethics (2 papers). Roobina Ohanian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Business Law and Ethics (2 papers). Roobina Ohanian collaborates with scholars based in United States. Roobina Ohanian's co-authors include Armen Tashchian, Isabella C. M. Cunningham and Dennis J. White and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Journal of Public Policy & Marketing.

In The Last Decade

Roobina Ohanian

8 papers receiving 3.2k citations

Hit Papers

Construction and Validation of a Scale to Measure Celebri... 1990 2026 2002 2014 1990 1991 500 1000 1.5k 2.0k 2.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
    1990 2.5k citations Roobina Ohanian Journal of Advertising profile →
  2. The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
    1991 941 citations Roobina Ohanian Journal of Advertising Research profile →

Peers

Roobina Ohanian
Marian Friestad United States
Michael A. Kamins United States
Nora J. Rifon United States
Micael Dahlén Sweden
Brian D. Till United States
Douglas M. Stayman United States
Chris T. Allen United States
Darrel D. Muehling United States
Shelly Rodgers United States
Michael S. LaTour United States
Marian Friestad United States
Roobina Ohanian
Citations per year, relative to Roobina Ohanian Roobina Ohanian (= 1×) peers Marian Friestad

Countries citing papers authored by Roobina Ohanian

Since Specialization
Citations

This map shows the geographic impact of Roobina Ohanian's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roobina Ohanian with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roobina Ohanian more than expected).

Fields of papers citing papers by Roobina Ohanian

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roobina Ohanian. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roobina Ohanian. The network helps show where Roobina Ohanian may publish in the future.

Co-authorship network of co-authors of Roobina Ohanian

This figure shows the co-authorship network connecting the top 25 collaborators of Roobina Ohanian. A scholar is included among the top collaborators of Roobina Ohanian based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roobina Ohanian. Roobina Ohanian is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

8 of 8 papers shown
1.
Ohanian, Roobina & Armen Tashchian. (2011). Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest. Journal of Applied Business Research (JABR). 8(4). 40–40. 12 indexed citations
2.
Ohanian, Roobina, et al.. (1992). Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance. Marketing Education Review. 2(1). 14–20. 3 indexed citations
3.
Ohanian, Roobina, et al.. (1992). Source Credibility, Legal Liability, and the Law of Endorsements. Journal of Public Policy & Marketing. 11(1). 12–23. 28 indexed citations
4.
Ohanian, Roobina, et al.. (1991). Recent Trends in the Law of Endorsement Advertising: Infomercials, Celebrity Endorsers and Nontraditional Defendants in Deceptive Advertising Cases. Hofstra law review. 19(3). 3. 9 indexed citations
5.
White, Dennis J., Armen Tashchian, & Roobina Ohanian. (1991). An Exploration into the Scaling of Consumer Confidence: Dimensions, Antecedents, and Consequences. DigitalCommons - Kennesaw State University (Kennesaw State University). 5 indexed citations
6.
Ohanian, Roobina. (1991). The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase. Journal of Advertising Research. 31(1). 46–54. 941 indexed citations breakdown →
7.
Ohanian, Roobina. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising. 19(3). 39–52. 2546 indexed citations breakdown →
8.
Ohanian, Roobina & Isabella C. M. Cunningham. (1987). Application of Primacy-Recency in Comparative Advertising. 10(1-2). 99–121. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Marian Friestad Breakdown of academic impact, for papers by Michael A. Kamins Breakdown of academic impact, for papers by Nora J. Rifon Breakdown of academic impact, for papers by Micael Dahlén Breakdown of academic impact, for papers by Brian D. Till Breakdown of academic impact, for papers by Douglas M. Stayman Breakdown of academic impact, for papers by Chris T. Allen Breakdown of academic impact, for papers by Darrel D. Muehling Breakdown of academic impact, for papers by Shelly Rodgers Breakdown of academic impact, for papers by Michael S. LaTour
Rankless by CCL
2026