Gary B. Wilcox
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
-
- Wine Industry and Tourism 7
- Marketing 18
- Consumer Market Behavior and Pricing 11
- Consumer Behavior in Brand Consumption and Identification 8
- Co-authors
- Allison J. LazardElizabeth M. GlowackiJay M. BernhardtMichael MackertEmily ScheinfeldMelissa SuranGeorge R. FrankeNancy H. Brinson
- Journals
- International Journal of Advertising (8 papers)American Journal of Infection Control (3 papers)Journal of Advertising (3 papers)Digital Health (2 papers)Journal of Advertising Research (2 papers)
- Partner nations
- United StatesSwitzerlandNetherlands
In The Last Decade
Gary B. Wilcox
54 papers receiving 904 citations
Peers
Comparison fields: 5 of 119
- Tourism, Leisure and Hospitality Management 46
- Marketing 229
- Communication 159
- Applied Psychology 68
- Health 96
Countries citing papers authored by Gary B. Wilcox
This map shows the geographic impact of Gary B. Wilcox's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary B. Wilcox with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary B. Wilcox more than expected).
Fields of papers citing papers by Gary B. Wilcox
This network shows the impact of papers produced by Gary B. Wilcox. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary B. Wilcox. The network helps show where Gary B. Wilcox may publish in the future.
Co-authors
The 25 scholars most cited alongside Gary B. Wilcox, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2023 | 2 | |
| 3 | 2023 | 5 | |
| 4 | 2021 | 0 | |
| 5 | 2021 | 2 | |
| 6 | 2020 | 1 | |
| 7 | 2019 | 13 | |
| 8 | 2019 | 6 | |
| 9 | 2018 | 17 | |
| 10 | 2017 | 54 | |
| 11 | 2016 | 4 | |
| 12 | 2016 | 86 | |
| 13 | 2016 | 64 | |
| 14 | 2015 | 140 | |
| 15 | 2015 | 9 | |
| 16 | 2015 | 6 | |
| 17 | 2014 | 2 | |
| 18 | 2006 | 9 | |
| 19 | 1994 | 12 | |
| 20 | 1992 | 23 |
About Gary B. Wilcox
Gary B. Wilcox is a scholar working on Tourism, Leisure and Hospitality Management, Marketing, Gender Studies, Information Systems and Management and Communication, having authored 57 papers that have together received 979 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Economics of Agriculture and Food Markets (8 papers), Wine Industry and Tourism (7 papers), Media, Gender, and Advertising (6 papers), Technology Adoption and User Behaviour (5 papers) and Social Media in Health Education (5 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (46 citations), Marketing (229 citations), Communication (159 citations), Applied Psychology (68 citations) and Health (96 citations). Gary B. Wilcox has collaborated with scholars based in United States, Switzerland and Netherlands. Frequent co-authors include Allison J. Lazard, Elizabeth M. Glowacki, Jay M. Bernhardt, Michael Mackert, Emily Scheinfeld, Melissa Suran, George R. Franke, Nancy H. Brinson, Matthew S. Eastin and Isabella C. M. Cunningham. Their work appears in journals such as International Journal of Advertising, American Journal of Infection Control, Journal of Advertising, Digital Health and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.