Eric T. Anderson
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- General Decision Sciences top 2%
Papers in
- Marketing 35
- Consumer Market Behavior and Pricing 34
- Consumer Retail Behavior Studies 5
- Consumer Behavior in Brand Consumption and Identification 4
-
- Digital Platforms and Economics 17
- Co-authors
- Duncan SimesterKarsten T. HansenGavan J. FitzsimonsJ. D. DanaDerek D. RuckerPhilip J. MazzoccoAdam D. GalinskyCatherine E. Tucker
- Journals
- Marketing Science (11 papers)Journal of Marketing Research (7 papers)Management Science (4 papers)Marketing Letters (3 papers)Quantitative Marketing and Economics (2 papers)
- Partner nations
- United StatesCanadaPhilippines
In The Last Decade
Eric T. Anderson
47 papers receiving 2.2k citations
Peers
Comparison fields: 5 of 117
- Marketing 1.5k
- General Decision Sciences 121
- Management Information Systems 387
- Strategy and Management 529
- Management Science and Operations Research 363
Countries citing papers authored by Eric T. Anderson
This map shows the geographic impact of Eric T. Anderson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric T. Anderson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric T. Anderson more than expected).
Fields of papers citing papers by Eric T. Anderson
This network shows the impact of papers produced by Eric T. Anderson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric T. Anderson. The network helps show where Eric T. Anderson may publish in the future.
Co-authors
The 25 scholars most cited alongside Eric T. Anderson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2023 | 8 | |
| 4 | 2022 | 1 | |
| 5 | 2021 | 4 | |
| 6 | 2020 | 11 | |
| 7 | 2019 | 14 | |
| 8 | 2015 | 45 | |
| 9 | 2013 | 107 | |
| 10 | A step-by-step guide to smart business experiments | 2011 | 23 |
| 11 | 2011 | 1 | |
| 12 | 2011 | 49 | |
| 13 | 2009 | 48 | |
| 14 | 2009 | 93 | |
| 15 | 2008 | 10 | |
| 16 | 2008 | 93 | |
| 17 | 2007 | 14 | |
| 18 | 2007 | 11 | |
| 19 | 2006 | 194 | |
| 20 | 2002 | 2 |
About Eric T. Anderson
Eric T. Anderson is a scholar working on Marketing, Strategy and Management, General Decision Sciences, Economics and Econometrics and Management Science and Operations Research, having authored 51 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (34 papers), Digital Platforms and Economics (17 papers), Merger and Competition Analysis (14 papers), Innovation Diffusion and Forecasting (5 papers), Consumer Retail Behavior Studies (5 papers), Economic and Environmental Valuation (4 papers), Economics of Agriculture and Food Markets (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (121 citations), Management Information Systems (387 citations), Strategy and Management (529 citations) and Management Science and Operations Research (363 citations). Eric T. Anderson has collaborated with scholars based in United States, Canada and Philippines. Frequent co-authors include Duncan Simester, Karsten T. Hansen, Gavan J. Fitzsimons, J. D. Dana, Derek D. Rucker, Philip J. Mazzocco, Adam D. Galinsky, Catherine E. Tucker, Vincent R. Nijs and Inseong Song. Their work appears in journals such as Marketing Science, Journal of Marketing Research, Management Science, Marketing Letters and Quantitative Marketing and Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.