Ofer Mintz

472 total citations
17 papers, 313 citations indexed

About

Ofer Mintz is a scholar working on Marketing, Economics and Econometrics and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ofer Mintz has authored 17 papers receiving a total of 313 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Economics and Econometrics and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ofer Mintz's work include Consumer Market Behavior and Pricing (7 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ofer Mintz is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ofer Mintz collaborates with scholars based in United States, Australia and Israel. Ofer Mintz's co-authors include Imran S. Currim, Timothy J. Gilbride, Ivan Jeliazkov, Peter Lenk, S. Siddarth, Jan‐Benedict E.M. Steenkamp, Sanjeev Dewan, J. Rodney Turner, Vidyanand Choudhary and David J. Reibstein and has published in prestigious journals such as Journal of Marketing, Journal of International Business Studies and Marketing Science.

In The Last Decade

Ofer Mintz

17 papers receiving 296 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ofer Mintz United States	10	170	120	100	74	50	17	313
Kyung-A Sun South Korea	6	147 0.9×	137 1.1×	130 1.3×	77 1.0×	87 1.7×	11	325
Hasnizam Shaari Malaysia	11	191 1.1×	121 1.0×	164 1.6×	79 1.1×	41 0.8×	44	360
Raija Järvinen Finland	8	134 0.8×	141 1.2×	62 0.6×	89 1.2×	50 1.0×	15	288
Alessandro Arbore Italy	7	128 0.8×	147 1.2×	111 1.1×	46 0.6×	100 2.0×	13	315
Naser Azad Iran	9	137 0.8×	107 0.9×	61 0.6×	66 0.9×	75 1.5×	100	347
Mona Sinha United States	6	138 0.8×	65 0.5×	103 1.0×	103 1.4×	80 1.6×	9	301
Liwu Hsu United States	6	137 0.8×	63 0.5×	136 1.4×	103 1.4×	28 0.6×	8	337
Weihong Zhao China	5	201 1.2×	98 0.8×	102 1.0×	130 1.8×	73 1.5×	13	334
Nawras M. Nusairat Jordan	12	111 0.7×	61 0.5×	90 0.9×	46 0.6×	98 2.0×	39	286
Jerome M. Katrichis United States	8	122 0.7×	152 1.3×	116 1.2×	162 2.2×	37 0.7×	16	365

Countries citing papers authored by Ofer Mintz

Since Specialization

Citations

This map shows the geographic impact of Ofer Mintz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ofer Mintz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ofer Mintz more than expected).

Fields of papers citing papers by Ofer Mintz

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ofer Mintz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ofer Mintz. The network helps show where Ofer Mintz may publish in the future.

Co-authorship network of co-authors of Ofer Mintz

This figure shows the co-authorship network connecting the top 25 collaborators of Ofer Mintz. A scholar is included among the top collaborators of Ofer Mintz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ofer Mintz. Ofer Mintz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Mintz, Ofer & Gary L. Lilien. (2024). Should B2B start-ups invest in marketing?. Industrial Marketing Management. 117. 220–237. 2 indexed citations

Mintz, Ofer. (2023). Metrics for Marketing Decisions: Drivers and Implications for Performance. 15(1). 18–23. 2 indexed citations

Mintz, Ofer, et al.. (2023). Marketing on the metaverse: Research opportunities and challenges. AMS Review. 13(1-2). 151–166. 20 indexed citations

Mintz, Ofer, Imran S. Currim, & Rohit Deshpandé. (2022). National customer orientation: a framework, propositions and agenda for future research. European Journal of Marketing. 56(4). 1014–1041. 2 indexed citations

Mintz, Ofer, et al.. (2021). What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance. International Journal of Research in Marketing. 38(4). 838–856. 14 indexed citations

Mintz, Ofer. (2021). How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics. UTS ePRESS (University of Technology Sydney). 2 indexed citations

Mintz, Ofer. (2021). The Post-Pandemic Business Playbook. 2 indexed citations

Mintz, Ofer, Timothy J. Gilbride, Peter Lenk, & Imran S. Currim. (2020). The right metrics for marketing-mix decisions. International Journal of Research in Marketing. 38(1). 32–49. 25 indexed citations

Mintz, Ofer, et al.. (2019). Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies. 52(8). 1474–1500. 15 indexed citations

10.

Mintz, Ofer, Yakov Bart, Peter Lenk, & David J. Reibstein. (2019). Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions. SSRN Electronic Journal. 4 indexed citations

11.

Gilbride, Timothy J., Imran S. Currim, Ofer Mintz, & S. Siddarth. (2016). A Model for Inferring Market Preferences from Online Retail Product Information Matrices. Journal of Retailing. 92(4). 470–485. 9 indexed citations

12.

Choudhary, Vidyanand, Imran S. Currim, Sanjeev Dewan, et al.. (2016). Evaluation Set Size and Purchase: Evidence from a Product Search Engine^☆. Journal of Interactive Marketing. 37(1). 16–31. 15 indexed citations

13.

Mintz, Ofer. (2016). Why Firms Spend the Way They Do on Individual Functions: A Proposed Multi-Layer Theoretical Framework to Explain Marketing Spending Levels. SSRN Electronic Journal. 1 indexed citations

14.

Currim, Imran S., Ofer Mintz, & S. Siddarth. (2015). Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website. Journal of Interactive Marketing. 29(1). 11–25. 14 indexed citations

15.

Mintz, Ofer & Imran S. Currim. (2015). When does metric use matter less?. European Journal of Marketing. 49(11/12). 1809–1856. 18 indexed citations

16.

Mintz, Ofer, Imran S. Currim, & Ivan Jeliazkov. (2013). Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior. Marketing Science. 32(5). 716–732. 15 indexed citations

17.

Mintz, Ofer & Imran S. Currim. (2012). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?. Journal of Marketing. 77(2). 17–40. 153 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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