Sharon Ng

1.3k total citations
29 papers, 856 citations indexed

About

Sharon Ng is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Sharon Ng has authored 29 papers receiving a total of 856 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 18 papers in Social Psychology and 9 papers in Sociology and Political Science. Recurrent topics in Sharon Ng's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (16 papers) and Behavioral Health and Interventions (7 papers). Sharon Ng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (16 papers) and Behavioral Health and Interventions (7 papers). Sharon Ng collaborates with scholars based in Singapore, United States and United Kingdom. Sharon Ng's co-authors include Haipeng Chen, Akshay R. Rao, Rajat Roy, Michael Houston, Stephen W. Litvin, Rajeev Batra, Lisa E. Bolton, Elison Ai Ching Lim, Kuangjie Zhang and Dongwon Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Tourism Management.

In The Last Decade

Sharon Ng

27 papers receiving 789 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sharon Ng Singapore 15 518 378 246 178 120 29 856
Isabella Soscia France 14 530 1.0× 416 1.1× 178 0.7× 184 1.0× 95 0.8× 27 882
Élodie Gentina France 23 514 1.0× 522 1.4× 233 0.9× 138 0.8× 108 0.9× 60 1.2k
Silvia Bellezza United States 10 621 1.2× 427 1.1× 246 1.0× 109 0.6× 85 0.7× 19 970
Huifang Mao United States 12 398 0.8× 300 0.8× 144 0.6× 126 0.7× 66 0.6× 18 622
Liyin Jin China 15 476 0.9× 433 1.1× 119 0.5× 197 1.1× 121 1.0× 51 839
Valentyna Melnyk New Zealand 16 761 1.5× 478 1.3× 157 0.6× 351 2.0× 85 0.7× 23 1.1k
Prashant Malaviya United States 15 585 1.1× 517 1.4× 121 0.5× 122 0.7× 151 1.3× 20 930
Gülen Sarial‐Abi Denmark 12 366 0.7× 316 0.8× 168 0.7× 70 0.4× 86 0.7× 25 677
Ryan Hamilton United States 12 778 1.5× 414 1.1× 131 0.5× 257 1.4× 107 0.9× 32 1.2k
Laurence Ashworth Canada 13 414 0.8× 440 1.2× 135 0.5× 201 1.1× 100 0.8× 28 891

Countries citing papers authored by Sharon Ng

Since Specialization
Citations

This map shows the geographic impact of Sharon Ng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sharon Ng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sharon Ng more than expected).

Fields of papers citing papers by Sharon Ng

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sharon Ng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sharon Ng. The network helps show where Sharon Ng may publish in the future.

Co-authorship network of co-authors of Sharon Ng

This figure shows the co-authorship network connecting the top 25 collaborators of Sharon Ng. A scholar is included among the top collaborators of Sharon Ng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sharon Ng. Sharon Ng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ng, Sharon, et al.. (2025). Globalization Unveiled: Navigating the Impact of Firm and Consumer. 19(2). 64–162.
2.
Pauwels, Koen, Eric J. Arnould, Sharon Ng, & Stefan Wuyts. (2024). Editorial: Diversity, Innovation, Speed: Why IJRM. International Journal of Research in Marketing. 41(4). 589–595. 3 indexed citations
3.
Ng, Sharon, et al.. (2022). The facilitating effect of physiological self‐tracking on organ donation. Journal of Consumer Psychology. 33(2). 394–402. 1 indexed citations
4.
Ng, Sharon, et al.. (2022). The breadth of normative standards: Antecedents and consequences for individuals and organizations. Organizational Behavior and Human Decision Processes. 172. 104181–104181. 2 indexed citations
5.
Liu, Xiaoyan, et al.. (2021). We are more tolerant than I: self-construal and consumer responses toward deceptive advertising. Marketing Letters. 33(2). 277–291. 12 indexed citations
6.
Zhang, Kuangjie, et al.. (2021). Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping. Journal of Consumer Research. 49(2). 252–267. 32 indexed citations
7.
Ng, Sharon, et al.. (2020). $100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes. Journal of Consumer Psychology. 31(2). 301–318. 13 indexed citations
8.
Ng, Sharon, et al.. (2019). Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility. Journal of Cross-Cultural Psychology. 50(8). 919–936. 24 indexed citations
9.
Ng, Sharon, et al.. (2018). Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing. 26(4). 54–68. 47 indexed citations
10.
Chen, Haipeng, et al.. (2017). Culture, Relationship Norms, and Dual Entitlement. Journal of Consumer Research. 45(1). 1–20. 44 indexed citations
11.
Ng, Sharon & Rajeev Batra. (2016). Regulatory goals in a globalized world. Journal of Consumer Psychology. 27(2). 270–277. 19 indexed citations
12.
Ng, Sharon, Hakkyun Kim, & Akshay R. Rao. (2014). Sins of omission versus commission: Cross‐cultural differences in brand‐switching due to dissatisfaction induced by individual versus group action and inaction. Journal of Consumer Psychology. 25(1). 89–100. 22 indexed citations
13.
Bockstedt, Jesse, Kim Huat Goh, & Sharon Ng. (2013). Contrast effects in online auctions. Electronic Commerce Research and Applications. 12(3). 139–151. 3 indexed citations
14.
Bockstedt, Jesse, Kim Huat Goh, & Sharon Ng. (2012). Effects of simultaneous auctions on willingness-to-pay in online auctions. DR-NTU (Nanyang Technological University). 153–154. 1 indexed citations
15.
Roy, Rajat & Sharon Ng. (2011). Regulatory focus and preference reversal between hedonic and utilitarian consumption. Journal of Consumer Behaviour. 11(1). 81–88. 124 indexed citations
16.
Ng, Sharon. (2010). Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality. Journal of Marketing Research. 47(1). 186–198. 45 indexed citations
17.
Ng, Sharon & Michael Houston. (2006). Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations. Journal of Consumer Research. 32(4). 519–529. 95 indexed citations
18.
Chen, Haipeng, Sharon Ng, & Akshay R. Rao. (2005). Cultural Differences in Consumer Impatience. Journal of Marketing Research. 42(3). 291–301. 166 indexed citations
19.
Ng, Sharon & Michael Houston. (2004). Exemplars or Beliefs? Implications of Representational Differences on Brand Evaluations Across Cultures. ACR North American Advances. 1 indexed citations
20.
Litvin, Stephen W. & Sharon Ng. (2001). The destination attribute management model: an empirical application to Bintan, Indonesia. Tourism Management. 22(5). 481–492. 79 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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