Fernando Fastoso

908 total citations
20 papers, 685 citations indexed

About

Fernando Fastoso is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Fernando Fastoso has authored 20 papers receiving a total of 685 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Fernando Fastoso's work include Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (7 papers) and Digital Marketing and Social Media (5 papers). Fernando Fastoso is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (7 papers) and Digital Marketing and Social Media (5 papers). Fernando Fastoso collaborates with scholars based in United Kingdom, Germany and France. Fernando Fastoso's co-authors include Jeryl Whitelock, Boris Bartikowski, Héctor González‐Jiménez, Heribert Gierl, Alexander T. Mohr, Chengang Wang, Hao Liu, Klaus Schoefer, Siqi Wang and Vikrant Shirodkar and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of International Business Studies.

In The Last Decade

Fernando Fastoso

19 papers receiving 648 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Fernando Fastoso United Kingdom 15 390 314 219 131 73 20 685
Sean Blair United States 6 474 1.2× 231 0.7× 326 1.5× 105 0.8× 86 1.2× 12 775
Brian C. Tîetje United States 9 240 0.6× 202 0.6× 232 1.1× 216 1.6× 111 1.5× 13 692
Caleb H. Tse Singapore 13 239 0.6× 228 0.7× 171 0.8× 50 0.4× 33 0.5× 18 545
Krist Swimberghe United States 12 382 1.0× 428 1.4× 83 0.4× 190 1.5× 79 1.1× 19 680
Leland Campbell United States 7 454 1.2× 244 0.8× 185 0.8× 112 0.9× 79 1.1× 8 711
Jiaxun He China 12 423 1.1× 366 1.2× 98 0.4× 154 1.2× 95 1.3× 35 658
Hamin Hamin Australia 12 341 0.9× 254 0.8× 86 0.4× 225 1.7× 70 1.0× 24 618
Tobias Schlager Switzerland 11 192 0.5× 241 0.8× 114 0.5× 185 1.4× 32 0.4× 18 595
Mahesh N. Shankarmahesh United States 8 408 1.0× 285 0.9× 131 0.6× 149 1.1× 135 1.8× 8 674
Guicheng Shi Macao 15 371 1.0× 297 0.9× 215 1.0× 206 1.6× 45 0.6× 31 729

Countries citing papers authored by Fernando Fastoso

Since Specialization
Citations

This map shows the geographic impact of Fernando Fastoso's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fernando Fastoso with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fernando Fastoso more than expected).

Fields of papers citing papers by Fernando Fastoso

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fernando Fastoso. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fernando Fastoso. The network helps show where Fernando Fastoso may publish in the future.

Co-authorship network of co-authors of Fernando Fastoso

This figure shows the co-authorship network connecting the top 25 collaborators of Fernando Fastoso. A scholar is included among the top collaborators of Fernando Fastoso based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fernando Fastoso. Fernando Fastoso is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hughes, Alex, et al.. (2025). Sustainable Food Consumption in China.
2.
Tse, Ying Kei, et al.. (2023). Unleashing the power of social media data in business decision making: an exploratory study. Enterprise Information Systems. 18(1). 1 indexed citations
3.
Kim, Jungkeun, Seongseop Kim, Benjamin G. Voyer, et al.. (2021). The impact of COVID‐19 on consumer evaluation of authentic advertising messages. Psychology and Marketing. 39(1). 76–89. 49 indexed citations
4.
Bartikowski, Boris, Heribert Gierl, Marie‐Odile Richard, & Fernando Fastoso. (2021). Multiple mental categorizations of culture-laden website design. Journal of Business Research. 141. 40–49. 13 indexed citations
5.
Fastoso, Fernando, et al.. (2021). Mirror, mirror on my phone: Drivers and consequences of selfie editing. Journal of Business Research. 133. 365–375. 15 indexed citations
6.
Liu, Hao, et al.. (2020). Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research. Journal of International Marketing. 29(1). 77–94. 59 indexed citations
7.
Bartikowski, Boris, Fernando Fastoso, & Heribert Gierl. (2020). How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects. Journal of Business Ethics. 169(2). 261–277. 37 indexed citations
8.
Fastoso, Fernando, et al.. (2020). Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists. Psychology and Marketing. 37(3). 418–427. 53 indexed citations
9.
González‐Jiménez, Héctor, Fernando Fastoso, & Kyoko Fukukawa. (2019). How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west. Journal of Business Research. 103. 293–300. 21 indexed citations
10.
Bartikowski, Boris, Fernando Fastoso, & Heribert Gierl. (2019). Luxury cars Made-in-China: Consequences for brand positioning. Journal of Business Research. 102. 288–297. 33 indexed citations
11.
Fastoso, Fernando, Boris Bartikowski, & Siqi Wang. (2018). The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits. Psychology and Marketing. 35(7). 522–532. 43 indexed citations
12.
Fastoso, Fernando & Héctor González‐Jiménez. (2018). Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness. Journal of Business Research. 121. 429–437. 49 indexed citations
13.
Lane, Vicki R. & Fernando Fastoso. (2016). The impact of repeated ad exposure on spillover from low fit extensions to a global brand. International Marketing Review. 33(2). 298–318. 13 indexed citations
14.
Mohr, Alexander T., Chengang Wang, & Fernando Fastoso. (2016). The contingent effect of state participation on the dissolution of international joint ventures: A resource dependence approach. Journal of International Business Studies. 47(4). 408–426. 55 indexed citations
15.
Mohr, Alexander T., Fernando Fastoso, Chengang Wang, & Vikrant Shirodkar. (2013). Testing the Regional Performance of Multinational Enterprises in the Retail Sector: The Moderating Effects of Timing, Speed and Experience. British Journal of Management. 25(S1). 35 indexed citations
16.
Fastoso, Fernando & Jeryl Whitelock. (2012). The implementation of international advertising strategies. International Marketing Review. 29(3). 313–335. 7 indexed citations
17.
Fastoso, Fernando & Jeryl Whitelock. (2011). Why is so little marketing research on Latin America published in high quality journals and what can we do about it?. International Marketing Review. 28(4). 435–449. 70 indexed citations
18.
Fastoso, Fernando & Jeryl Whitelock. (2010). Regionalization vs. globalization in advertising research: Insights from five decades of academic study. Journal of International Management. 16(1). 32–42. 31 indexed citations
19.
Whitelock, Jeryl & Fernando Fastoso. (2007). Understanding international branding: defining the domain and reviewing the literature. International Marketing Review. 24(3). 252–270. 66 indexed citations
20.
Fastoso, Fernando & Jeryl Whitelock. (2007). International advertising strategy: the standardisation question in manager studies. International Marketing Review. 24(5). 591–605. 35 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026