Sandra Praxmarer
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Management Information Systems top 10%
- Co-authors
- Eric SuckyAnne StringfellowG. ShaineshFlorian von WangenheimZhilin YangVera BlaževićFernando R. JiménezJan H. Schumann
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Behavioral Health and Interventions (5 papers)Customer Service Quality and Loyalty (5 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Business ResearchJournal of the Academy of Marketing ScienceIndustrial Marketing Management
- Partner nations
- GermanyAustraliaUnited States
In The Last Decade
Sandra Praxmarer
19 papers receiving 282 citations
Peers
Comparison fields: 5 of 49
- Marketing 154
- Sociology and Political Science 133
- Organizational Behavior and Human Resource Management 103
- Strategy and Management 78
- Management Information Systems 46
Countries citing papers authored by Sandra Praxmarer
This map shows the geographic impact of Sandra Praxmarer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra Praxmarer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra Praxmarer more than expected).
Fields of papers citing papers by Sandra Praxmarer
This network shows the impact of papers produced by Sandra Praxmarer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra Praxmarer. The network helps show where Sandra Praxmarer may publish in the future.
Co-authorship network of co-authors of Sandra Praxmarer
This figure shows the co-authorship network connecting the top 25 collaborators of Sandra Praxmarer. A scholar is included among the top collaborators of Sandra Praxmarer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sandra Praxmarer. Sandra Praxmarer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 5 | |
| 4 | 1 | |
| 5 | Is Effort Required By a Green Behavior Always Negative? the Moderating Effect of Male Gender Identification Strength | 2 |
| 6 | Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents | 1 |
| 7 | 47 | |
| 8 | 18 | |
| 9 | 34 | |
| 10 | 18 | |
| 11 | 81 | |
| 12 | 0 | |
| 13 | 20 | |
| 14 | Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the "Patzer effect" | 1 |
| 15 | How does the presenter's physical attractiveness persuade? A test of alternative explanations | 6 |
| 16 | Cross-cultural differences in the development of trust in relational service exchange - an empirical analysis of the moderating role of uncertainly avoidance | 3 |
| 17 | 1 | |
| 18 | 0 | |
| 19 | 0 | |
| 20 | 2 |
About Sandra Praxmarer
Sandra Praxmarer is a scholar working on Marketing, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 25 papers that have together received 307 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (5 papers) and Customer Service Quality and Loyalty (5 papers). The work is most often cited by research in Marketing (154 citations), Organizational Behavior and Human Resource Management (103 citations) and Information Systems and Management (43 citations). Sandra Praxmarer has collaborated with scholars based in Germany, Australia and United States. Frequent co-authors include Eric Sucky, Anne Stringfellow, G. Shainesh, Florian von Wangenheim, Zhilin Yang, Vera Blažević, Fernando R. Jiménez, Jan H. Schumann, Heribert Gierl and John R. Rossiter. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.