Kunal Basu

9.4k total citations · 2 hit papers
26 papers, 6.7k citations indexed

About

Kunal Basu is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Kunal Basu has authored 26 papers receiving a total of 6.7k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. Recurrent topics in Kunal Basu's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Ethics in Business and Education (6 papers) and Management and Organizational Studies (4 papers). Kunal Basu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Ethics in Business and Education (6 papers) and Management and Organizational Studies (4 papers). Kunal Basu collaborates with scholars based in Canada, Switzerland and United Kingdom. Kunal Basu's co-authors include Anthony Steven Dick, Guido Palazzo, Joel B. Cohen, Amitava Chattopadhyay, Marvin E. Goldberg, Gerald J. Gorn, Jean‐Pascal Gond, Alan Dick, Henry Mintzberg and Pankaj Chandra and has published in prestigious journals such as Academy of Management Review, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Kunal Basu

25 papers receiving 5.6k citations

Hit Papers

Customer Loyalty: Toward an Integrated Conceptual Framework 1994 2026 2004 2015 1994 2008 1000 2.0k 3.0k 4.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kunal Basu Canada 13 4.4k 4.2k 2.4k 1.4k 1.4k 26 6.7k
Lois A. Mohr United States 14 4.6k 1.1× 3.1k 0.7× 2.2k 0.9× 2.7k 1.9× 1.1k 0.8× 16 7.1k
Ellen Garbarino Australia 24 3.6k 0.8× 4.0k 1.0× 2.9k 1.2× 863 0.6× 1.5k 1.1× 48 6.6k
Gianfranco Walsh Germany 23 3.7k 0.9× 2.7k 0.6× 5.5k 2.3× 1.4k 1.0× 2.0k 1.4× 45 7.7k
Arjun Chaudhuri United States 16 4.4k 1.0× 2.8k 0.7× 3.0k 1.2× 583 0.4× 846 0.6× 35 5.8k
Glenn B. Voss United States 21 4.4k 1.0× 3.7k 0.9× 2.1k 0.9× 1.6k 1.1× 1.2k 0.9× 31 7.3k
Donald R. Lichtenstein United States 32 6.1k 1.4× 2.3k 0.5× 2.4k 1.0× 1.3k 0.9× 798 0.6× 52 8.1k
Heiner Evanschitzky United Kingdom 37 2.9k 0.7× 2.9k 0.7× 1.9k 0.8× 1.2k 0.8× 948 0.7× 90 5.3k
Mary C. Gilly United States 33 4.0k 0.9× 3.2k 0.8× 4.0k 1.6× 654 0.5× 2.6k 1.9× 72 7.8k
Patrick E. Murphy United States 43 2.9k 0.7× 2.2k 0.5× 2.1k 0.9× 2.1k 1.5× 2.4k 1.7× 107 7.1k
Richard A. Spreng United States 19 3.7k 0.8× 4.5k 1.1× 2.8k 1.2× 651 0.5× 2.0k 1.4× 32 6.8k

Countries citing papers authored by Kunal Basu

Since Specialization
Citations

This map shows the geographic impact of Kunal Basu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kunal Basu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kunal Basu more than expected).

Fields of papers citing papers by Kunal Basu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kunal Basu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kunal Basu. The network helps show where Kunal Basu may publish in the future.

Co-authorship network of co-authors of Kunal Basu

This figure shows the co-authorship network connecting the top 25 collaborators of Kunal Basu. A scholar is included among the top collaborators of Kunal Basu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kunal Basu. Kunal Basu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Basu, Kunal. (2012). CSR innovation: a comparative study of India and the UK.
2.
Basu, Kunal & Guido Palazzo. (2009). Corporate Social Responsibility: A Process Model of Sensemaking. Oxford University Research Archive (ORA) (University of Oxford). 17 indexed citations
3.
Gond, Jean‐Pascal, Guido Palazzo, & Kunal Basu. (2009). Reconsidering Instrumental Corporate Social Responsibility through the Mafia Metaphor. Business Ethics Quarterly. 19(1). 57–85. 90 indexed citations
4.
Basu, Kunal & Guido Palazzo. (2008). Corporate Social Responsibility: A Process Model of Sensemaking. Academy of Management Review. 33(1). 122–136. 892 indexed citations breakdown →
5.
Gond, Jean‐Pascal, Guido Palazzo, & Kunal Basu. (2007). Investigating Instrumental Corporate Social Responsibility through the Mafia Metaphor. 13 indexed citations
6.
Palazzo, Guido & Kunal Basu. (2006). The Ethical Backlash of Corporate Branding. Journal of Business Ethics. 73(4). 333–346. 84 indexed citations
7.
Basu, Kunal & Guido Palazzo. (2005). AN INDUCTIVE TYPOLOGY FOR CORPORATE SOCIAL RESPONSIBILITY.. Academy of Management Proceedings. 2005(1). C1–C6. 5 indexed citations
8.
Grandhi, S.A., et al.. (2002). Spectrum scavenging for indoor microcells. 1. 462–466. 5 indexed citations
9.
Basu, Kunal. (2001). The Opium Clerk. Medical Entomology and Zoology. 1 indexed citations
10.
Basu, Kunal. (2001). The Lure of Global Brands. 1 indexed citations
11.
Basu, Kunal & Pankaj Chandra. (1996). Market Driven Manufacturing : A Requirements Analysis. Vikalpa The Journal for Decision Makers. 21(4). 3–16. 1 indexed citations
12.
Basu, Kunal & Amitava Chattopadhyay. (1995). Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 12(4). 300–313. 2 indexed citations
13.
Dick, Anthony Steven & Kunal Basu. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science. 22(2). 99–113. 4659 indexed citations breakdown →
14.
Gorn, Gerald J., Marvin E. Goldberg, & Kunal Basu. (1993). Mood, Awareness, and Product Evaluation. Journal of Consumer Psychology. 2(3). 237–256. 16 indexed citations
15.
Basu, Kunal. (1993). Consumers' Categorization Processes. Journal of Consumer Psychology. 2(2). 97–121. 2 indexed citations
16.
Basu, Kunal. (1993). Consumers' categorization processes: An examination with two alternative methodological paradigms. Journal of Consumer Psychology. 2(2). 97–121. 24 indexed citations
17.
Chattopadhyay, Amitava & Kunal Basu. (1990). Does Brand Attitude Moderate the Persuasiveness of Humor in Advertising. ACR North American Advances. 5 indexed citations
18.
Chattopadhyay, Amitava & Kunal Basu. (1990). Humor in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research. 27(4). 466–476. 99 indexed citations
19.
Chattopadhyay, Amitava & Kunal Basu. (1990). Humor in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research. 27(4). 466–466. 179 indexed citations
20.
Basu, Kunal. (1987). A methodological framework for investigating alternative models of categorization. University of Florida Digital Collections (University of Florida). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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