Pradeep K. Korgaonkar

3.9k total citations · 1 hit paper
54 papers, 2.7k citations indexed

About

Pradeep K. Korgaonkar is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Pradeep K. Korgaonkar has authored 54 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 28 papers in Sociology and Political Science and 16 papers in Information Systems and Management. Recurrent topics in Pradeep K. Korgaonkar's work include Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Technology Adoption and User Behaviour (16 papers). Pradeep K. Korgaonkar is often cited by papers focused on Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Technology Adoption and User Behaviour (16 papers). Pradeep K. Korgaonkar collaborates with scholars based in United States, Latvia and France. Pradeep K. Korgaonkar's co-authors include Ronnie Silverblatt, Ishmael P. Akaah, Tülay Girard, Enrique Becerra, Eric J. Karson, John T. Gironda, Daulatram B. Lund, George P. Moschis, Maria Petrescu and Danny N. Bellenger and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Pradeep K. Korgaonkar

53 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Multivariate Analysis of Web Usage

1999 656 citations Pradeep K. Korgaonkar et al. Journal of Advertising Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Pradeep K. Korgaonkar United States	24	1.8k	1.6k	1.2k	590	164	54	2.7k
Carla Ruíz Mafé Spain	32	2.3k 1.3×	1.6k 1.0×	1.6k 1.3×	897 1.5×	204 1.2×	108	3.3k
Barbara Bickart United States	17	1.9k 1.1×	1.4k 0.9×	685 0.6×	586 1.0×	265 1.6×	35	2.6k
Ann E. Schlosser United States	22	1.9k 1.1×	1.5k 0.9×	983 0.8×	591 1.0×	300 1.8×	36	3.0k
Khaldoon Nusair United States	28	2.6k 1.4×	1.9k 1.2×	1.5k 1.2×	1.1k 1.8×	182 1.1×	65	3.7k
Raed Algharabat Jordan	19	1.8k 1.0×	1.1k 0.7×	1.3k 1.0×	525 0.9×	178 1.1×	39	2.6k
David J. Faulds United States	11	2.0k 1.1×	1.0k 0.7×	840 0.7×	350 0.6×	467 2.8×	23	2.7k
Herbjørn Nysveen Norway	22	2.2k 1.2×	1.5k 1.0×	1.8k 1.5×	1.2k 2.0×	139 0.8×	50	3.2k
Nicholas H. Lurie United States	17	1.4k 0.8×	1.2k 0.8×	622 0.5×	410 0.7×	212 1.3×	39	2.3k
Willemijn van Dolen Netherlands	24	1.5k 0.8×	1.4k 0.9×	770 0.6×	829 1.4×	165 1.0×	52	2.7k
Helge Thorbjørnsen Norway	18	1.4k 0.8×	1.0k 0.7×	894 0.7×	582 1.0×	122 0.7×	46	2.1k

Countries citing papers authored by Pradeep K. Korgaonkar

Since Specialization

Citations

This map shows the geographic impact of Pradeep K. Korgaonkar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pradeep K. Korgaonkar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pradeep K. Korgaonkar more than expected).

Fields of papers citing papers by Pradeep K. Korgaonkar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pradeep K. Korgaonkar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pradeep K. Korgaonkar. The network helps show where Pradeep K. Korgaonkar may publish in the future.

Co-authorship network of co-authors of Pradeep K. Korgaonkar

This figure shows the co-authorship network connecting the top 25 collaborators of Pradeep K. Korgaonkar. A scholar is included among the top collaborators of Pradeep K. Korgaonkar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pradeep K. Korgaonkar. Pradeep K. Korgaonkar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Korgaonkar, Pradeep K., Enrique Becerra, Tamara F. Mangleburg, & Anil Bilgihan. (2021). Retail employee theft: When retail security alone is not enough. Psychology and Marketing. 38(5). 721–734. 9 indexed citations

Korgaonkar, Pradeep K., Maria Petrescu, & John T. Gironda. (2016). Hispanics and viral advertising. Journal of Retailing and Consumer Services. 32. 46–59. 5 indexed citations

Petrescu, Maria, Pradeep K. Korgaonkar, & John T. Gironda. (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions. Journal of Internet Commerce. 14(3). 384–405. 21 indexed citations

Korgaonkar, Pradeep K., Maria Petrescu, & Eric J. Karson. (2015). Hispanic-Americans, Mobile Advertising and Mobile Services. Journal of Promotion Management. 21(1). 107–125. 4 indexed citations

Gironda, John T. & Pradeep K. Korgaonkar. (2014). Understanding consumers’ social networking site usage. Journal of Marketing Management. 30(5-6). 571–605. 61 indexed citations

Petrescu, Maria & Pradeep K. Korgaonkar. (2011). Viral Advertising: Definitional Review and Synthesis. Journal of Internet Commerce. 10(3). 208–226. 60 indexed citations

Becerra, Enrique & Pradeep K. Korgaonkar. (2009). Hispanics' Information Search and Patronage Intentions Online. Journal of electronic commerce research. 10(2). 76. 13 indexed citations

Korgaonkar, Pradeep K., et al.. (2008). Product, Marketing and Web Site Attributes Discrimanating Between Successful and Failed Internet Businesses. Journal of Internet Commerce. 7(4). 485–512. 6 indexed citations

Korgaonkar, Pradeep K. & Eric J. Karson. (2007). The Influence of Perceived Product Risk on Consumers’ e-Tailer Shopping Preference. Journal of Business and Psychology. 22(1). 55–64. 49 indexed citations

10.

Girard, Tülay, Ronnie Silverblatt, & Pradeep K. Korgaonkar. (2006). Influence of Product Class on Preference for Shopping on the Internet. Journal of Computer-Mediated Communication. 8(1). 0–0. 93 indexed citations

11.

Korgaonkar, Pradeep K., Ronnie Silverblatt, & Enrique Becerra. (2006). Hispanics and Patronage Preferences for Shopping From the Internet. Journal of Computer-Mediated Communication. 9(3). 0–0. 23 indexed citations

12.

Korgaonkar, Pradeep K., et al.. (2002). Beliefs, attitudes and behaviour towards Web advertising. International Journal of Advertising. 21(1). 87–113. 120 indexed citations

13.

Karson, Eric J. & Pradeep K. Korgaonkar. (2001). An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model. Journal of Current Issues & Research in Advertising. 23(2). 53–72. 62 indexed citations

14.

Korgaonkar, Pradeep K., Eric J. Karson, & Daulatram B. Lund. (2001). Direct marketing: a comparison of Hispanic and non-Hispanic perspectives. International Journal of Advertising. 20(1). 25–47. 6 indexed citations

15.

Korgaonkar, Pradeep K., et al.. (2001). Web advertising and Hispanics. Journal of Consumer Marketing. 18(2). 134–152. 49 indexed citations

16.

Korgaonkar, Pradeep K. & Eric J. Karson. (1997). Direct marketing advertising: The assents, the dissents,. Journal of Advertising Research. 37(5). 41–55. 18 indexed citations

17.

Akaah, Ishmael P., Pradeep K. Korgaonkar, & Daulatram B. Lund. (1995). Direct marketing attitudes. Journal of Business Research. 34(3). 211–219. 42 indexed citations

18.

Korgaonkar, Pradeep K., George P. Moschis, & Danny N. Bellenger. (1984). Correlates of Successful Advertising Campaigns. Journal of Advertising Research. 24(1). 47–53. 10 indexed citations

19.

Akaah, Ishmael P. & Pradeep K. Korgaonkar. (1983). An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models. Journal of Marketing Research. 20(2). 187–187. 33 indexed citations

20.

Korgaonkar, Pradeep K.. (1980). An experimental study of product satisfaction, product importance, expectations, and performance. University Microfilms International eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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