Rohail Ashraf
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
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- Digital Marketing and Social Media 5
- Nonprofit Sector and Volunteering 1
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- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Market Behavior and Pricing 1
- Co-authors
- M. Asif Khan (6 shared papers)Dwight Merunka (3 shared papers)Imtiaz Ali (2 shared papers)Naveen Donthu (1 shared paper)Satish Kumar (1 shared paper)Debidutta Pattnaik (1 shared paper)Aneela Malik (1 shared paper)Zeeshan Ahmed Bhatti (1 shared paper)
- Journals
- Psychology and Marketing (2 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)Journal of Consumer Behaviour (1 paper)Journal of Business Research (1 paper)Technological Forecasting and Social Change (1 paper)
- Partner nations
- Saudi ArabiaFrancePakistan
In The Last Decade
Rohail Ashraf
9 papers receiving 322 citations
Peers
Comparison fields: 5 of 89
- Marketing 138
- Organizational Behavior and Human Resource Management 59
- Business and International Management 10
- Strategy and Management 69
- Information Systems and Management 24
Countries citing papers authored by Rohail Ashraf
This map shows the geographic impact of Rohail Ashraf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rohail Ashraf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rohail Ashraf more than expected).
Fields of papers citing papers by Rohail Ashraf
This network shows the impact of papers produced by Rohail Ashraf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rohail Ashraf. The network helps show where Rohail Ashraf may publish in the future.
Co-authors
The 12 scholars most cited alongside Rohail Ashraf, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 157 | |
| 2 | 2016 | 78 | |
| 3 | 2019 | 35 | |
| 4 | 2020 | 22 | |
| 5 | 2022 | 17 | |
| 6 | 2013 | 16 | |
| 7 | 2023 | 13 | |
| 8 | 2019 | 5 | |
| 9 | 2021 | 2 |
About Rohail Ashraf
Rohail Ashraf is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Management Science and Operations Research and Strategy and Management, having authored 9 papers that have together received 345 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers), Innovation Diffusion and Forecasting (2 papers), Outsourcing and Supply Chain Management (1 paper), Consumer Market Behavior and Pricing (1 paper), Management and Marketing Education (1 paper) and Nonprofit Sector and Volunteering (1 paper). The work is most often cited by research in Marketing (138 citations), Organizational Behavior and Human Resource Management (59 citations), Business and International Management (10 citations), Strategy and Management (69 citations) and Information Systems and Management (24 citations). Rohail Ashraf has collaborated with scholars based in Saudi Arabia, France and Pakistan. Frequent co-authors include M. Asif Khan, Dwight Merunka, Imtiaz Ali, Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Aneela Malik, Zeeshan Ahmed Bhatti, Tahir Abbas Syed and Sara Ali. Their work appears in journals such as Psychology and Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Behaviour, Journal of Business Research and Technological Forecasting and Social Change.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.