Dongjae Lim

1.1k total citations · 1 hit paper
7 papers, 680 citations indexed

About

Dongjae Lim is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Dongjae Lim has authored 7 papers receiving a total of 680 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Literature and Literary Theory. Recurrent topics in Dongjae Lim's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (4 papers). Dongjae Lim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (4 papers). Dongjae Lim collaborates with scholars based in United States, South Korea and Taiwan. Dongjae Lim's co-authors include Joe Phua, Nathaniel Evans, Hyoyeun Jun, Jhih-Syuan Lin, Tae Hyun Baek, Yeonshin Kim, Sukki Yoon and Nara Youn and has published in prestigious journals such as Computers in Human Behavior, International Journal of Consumer Studies and Journal of Interactive Advertising.

In The Last Decade

Dongjae Lim

7 papers receiving 652 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

2017 539 citations Nathaniel Evans, Joe Phua et al. Journal of Interactive Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Dongjae Lim United States	6	565	346	128	101	96	7	680
Alice Audrezet France	5	607 1.1×	311 0.9×	132 1.0×	104 1.0×	122 1.3×	9	732
Devdeep Maity United States	6	564 1.0×	270 0.8×	185 1.4×	112 1.1×	113 1.2×	7	721
Leslie Cuevas United States	4	387 0.7×	217 0.6×	71 0.6×	52 0.5×	105 1.1×	9	463
Min Xiao United States	6	395 0.7×	158 0.5×	65 0.5×	51 0.5×	92 1.0×	13	469
Dongwon Choi United States	14	337 0.6×	213 0.6×	78 0.6×	32 0.3×	60 0.6×	27	484
Kendall Goodrich United States	11	426 0.8×	341 1.0×	55 0.4×	30 0.3×	157 1.6×	18	628
Sara Kamal United States	9	496 0.9×	351 1.0×	64 0.5×	31 0.3×	150 1.6×	10	605
Dan Hamilton Rice United States	10	434 0.8×	488 1.4×	83 0.6×	86 0.9×	63 0.7×	13	675
Heather Shoenberger United States	13	349 0.6×	218 0.6×	116 0.9×	54 0.5×	73 0.8×	29	499
Margaret‐Anne Lawlor Ireland	9	436 0.8×	206 0.6×	43 0.3×	105 1.0×	111 1.2×	12	588

Countries citing papers authored by Dongjae Lim

Since Specialization

Citations

This map shows the geographic impact of Dongjae Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dongjae Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dongjae Lim more than expected).

Fields of papers citing papers by Dongjae Lim

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dongjae Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dongjae Lim. The network helps show where Dongjae Lim may publish in the future.

Co-authorship network of co-authors of Dongjae Lim

This figure shows the co-authorship network connecting the top 25 collaborators of Dongjae Lim. A scholar is included among the top collaborators of Dongjae Lim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dongjae Lim. Dongjae Lim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

7 of 7 papers shown

1.

Phua, Joe & Dongjae Lim. (2022). Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions. Journal of Marketing Communications. 29(5). 455–475. 11 indexed citations

2.

Lim, Dongjae, et al.. (2021). Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media. Journal of Interactive Advertising. 21(1). 1–16. 7 indexed citations

3.

Lim, Dongjae, et al.. (2021). The role of construal fit in threat appeal to persuade young drivers not to text while driving. Journal of Social Marketing. 11(4). 406–423. 4 indexed citations

4.

Lim, Dongjae, et al.. (2021). Green Advertising for the Sustainable Luxury Market. Australasian Marketing Journal (AMJ). 29(4). 288–296. 12 indexed citations

5.

Lim, Dongjae, Tae Hyun Baek, Sukki Yoon, & Yeonshin Kim. (2020). Colour effects in green advertising. International Journal of Consumer Studies. 44(6). 552–562. 58 indexed citations

6.

Phua, Joe, Jhih-Syuan Lin, & Dongjae Lim. (2018). Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram. Computers in Human Behavior. 84. 93–102. 49 indexed citations

7.

Evans, Nathaniel, Joe Phua, Dongjae Lim, & Hyoyeun Jun. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising. 17(2). 138–149. 539 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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