Joe Phua

4.3k total citations · 4 hit papers
48 papers, 3.0k citations indexed

About

Joe Phua is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Joe Phua has authored 48 papers receiving a total of 3.0k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Sociology and Political Science, 19 papers in Marketing and 13 papers in Literature and Literary Theory. Recurrent topics in Joe Phua's work include Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Impact of Technology on Adolescents (15 papers). Joe Phua is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Impact of Technology on Adolescents (15 papers). Joe Phua collaborates with scholars based in United States, South Korea and Taiwan. Joe Phua's co-authors include Seung‐A Annie Jin, Jihoon Kim, Dongjae Lim, Nathaniel Evans, Hyoyeun Jun, Sun Joo Ahn, Kwan Min Lee, Ji-Hoon Kim, Taeyeon Kim and Jhih-Syuan Lin and has published in prestigious journals such as The FASEB Journal, Computers in Human Behavior and Journal of Medical Internet Research.

In The Last Decade

Joe Phua

46 papers receiving 2.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

2017 539 citations Nathaniel Evans, Joe Phua et al. Journal of Interactive Advertising profile →
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

2014 530 citations Seung‐A Annie Jin, Joe Phua Journal of Advertising profile →
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

2017 395 citations Joe Phua, Seung‐A Annie Jin et al. Computers in Human Behavior profile →
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

2016 357 citations Joe Phua, Seung‐A Annie Jin et al. Telematics and Informatics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Joe Phua United States	24	2.4k	1.1k	598	492	420	48	3.0k
Shupei Yuan United States	22	2.5k 1.0×	881 0.8×	403 0.7×	660 1.3×	522 1.2×	48	3.4k
Chen Lou Singapore	24	3.1k 1.3×	1.6k 1.5×	462 0.8×	686 1.4×	772 1.8×	58	3.8k
Shelly Rodgers United States	25	2.0k 0.8×	1.1k 1.0×	568 0.9×	816 1.7×	265 0.6×	70	2.9k
Mariea Grubbs Hoy United States	19	1.8k 0.7×	786 0.7×	342 0.6×	620 1.3×	156 0.4×	37	2.3k
Nathalie Dens Belgium	27	1.7k 0.7×	1.4k 1.3×	176 0.3×	563 1.1×	309 0.7×	86	2.5k
Brandon Van Der Heide United States	18	2.1k 0.9×	299 0.3×	1.2k 2.0×	295 0.6×	278 0.7×	31	2.8k
Steffi De Jans Belgium	18	1.4k 0.6×	611 0.6×	229 0.4×	196 0.4×	359 0.9×	41	1.9k
Roobina Ohanian United States	6	2.6k 1.1×	2.1k 2.0×	369 0.6×	515 1.0×	472 1.1×	8	3.6k
Elmira Djafarova United Kingdom	10	1.6k 0.7×	901 0.8×	231 0.4×	388 0.8×	274 0.7×	23	2.0k
Surendra N. Singh United States	25	2.0k 0.8×	2.0k 1.9×	166 0.3×	429 0.9×	450 1.1×	52	3.7k

Countries citing papers authored by Joe Phua

Since Specialization

Citations

This map shows the geographic impact of Joe Phua's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joe Phua with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joe Phua more than expected).

Fields of papers citing papers by Joe Phua

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joe Phua. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joe Phua. The network helps show where Joe Phua may publish in the future.

Co-authorship network of co-authors of Joe Phua

This figure shows the co-authorship network connecting the top 25 collaborators of Joe Phua. A scholar is included among the top collaborators of Joe Phua based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joe Phua. Joe Phua is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Xie, Quan, Mengtian Jiang, Yang Feng, & Joe Phua. (2025). Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness. International Journal of Advertising. 45(2). 419–450. 4 indexed citations

Phua, Joe, et al.. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising. 45(4). 369–387. 7 indexed citations

Lee, Yen-I, et al.. (2024). Encouraging Positive Dialog Toward COVID-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons. Mass Communication & Society. 27(5). 1188–1219. 1 indexed citations

Phua, Joe, et al.. (2023). What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media. Computers in Human Behavior. 153. 108086–108086. 25 indexed citations

Phua, Joe & Dongjae Lim. (2022). Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions. Journal of Marketing Communications. 29(5). 455–475. 11 indexed citations

Byon, Kevin K. & Joe Phua. (2021). Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising. 21(2). 75–78. 3 indexed citations

Pan, Po‐Lin, et al.. (2021). Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship. 16(2). 87–110.

Liu, Jiaying, et al.. (2020). Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach. Nicotine & Tobacco Research. 23(5). 815–822. 15 indexed citations

Kim, Taeyeon & Joe Phua. (2020). Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands. Journal of Interactive Advertising. 20(2). 95–110. 34 indexed citations

10.

Tsai, Jiun-Yi, Joe Phua, Shuya Pan, & Chia‐chen Yang. (2020). Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice Toward Asians in the United States: Cross-Sectional Study. Journal of Medical Internet Research. 22(9). e22767–e22767. 34 indexed citations

11.

Phua, Joe, Seung‐A Annie Jin, & Ji-Hoon Kim. (2019). The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism. Journal of Marketing Communications. 26(8). 813–835. 53 indexed citations

12.

Phua, Joe & Jihoon Kim. (2018). Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. Telematics and Informatics. 35(5). 1524–1533. 60 indexed citations

13.

Evans, Nathaniel, Joe Phua, Dongjae Lim, & Hyoyeun Jun. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising. 17(2). 138–149. 539 indexed citations breakdown →

14.

Phua, Joe, Seung‐A Annie Jin, & Jihoon Kim. (2017). Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior. 72. 115–122. 395 indexed citations breakdown →

15.

Phua, Joe & Spencer F. Tinkham. (2016). Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions. Journal of Health Communication. 21(3). 337–345. 23 indexed citations

16.

Phua, Joe, Seung‐A Annie Jin, & Jihoon Kim. (2016). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics. 34(1). 412–424. 357 indexed citations breakdown →

17.

Jin, Seung‐A Annie, Joe Phua, & Kwan Min Lee. (2015). Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes. Computers in Human Behavior. 46. 6–17. 58 indexed citations

18.

Jin, Seung‐A Annie & Joe Phua. (2014). The moderating effect of computer users’ autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA). Computers in Human Behavior. 43. 58–67. 26 indexed citations

19.

Jin, Seung‐A Annie & Joe Phua. (2014). Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities. Journal of Advertising. 43(2). 181–195. 530 indexed citations breakdown →

20.

Phua, Joe. (2014). The Influence of Asian American Spokesmodels in Technology-Related Advertising: An Experiment. Howard Journal of Communications. 25(4). 399–414. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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