Min Xiao

715 citations
13 papers · 469 indexed · 1 hit paper · h-index 6
Topics
Digital Marketing and Social Media (6 papers)Technology Adoption and User Behaviour (4 papers)Impact of Technology on Adolescents (4 papers)
Partner nations
United StatesChina

In The Last Decade

Min Xiao

12 papers receiving 456 citations

Hit Papers

Factors affecting YouTube influencer marketing credibilit...20182026202020232018100200300

Peers

Min Xiao
Comparison fields: 5 of 59
  • Sociology and Political Science 395
  • Marketing 158
  • Information Systems and Management 92
  • Literature and Literary Theory 65
  • Communication 57
Replace Joonghwa Lee with:
Joonghwa Lee United States
Heather Shoenberger United States
Leslie Cuevas United States
Antonia Erz Denmark
Maria Törhönen Finland
Eun Sook Kwon United States
Sara Kamal United States
Melanie Dempsey Canada
Hyoyeun Jun United States
Sony Kusumasondjaja Indonesia
Min Xiao relative to Joonghwa Lee United States Joonghwa Lee's profile →
Citations per field
00.5×1.7×
Joonghwa Lee · 1×
Citations per year

Countries citing papers authored by Min Xiao

Since Specialization
Citations

This map shows the geographic impact of Min Xiao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Min Xiao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Min Xiao more than expected).

Fields of papers citing papers by Min Xiao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Min Xiao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Min Xiao. The network helps show where Min Xiao may publish in the future.

Co-authorship network of co-authors of Min Xiao

This figure shows the co-authorship network connecting the top 25 collaborators of Min Xiao. A scholar is included among the top collaborators of Min Xiao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Min Xiao. Min Xiao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
#WorkIndexed citations
1 2
2 4
3 11
4 4
5 0
6 83
7 20
8 7
9 1
10 4
11
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic modelbreakdown →
312
12 18
13 3

About Min Xiao

Min Xiao is a scholar working on Neuropsychology and Physiological Psychology, Information Systems and Management and Communication, having authored 13 papers that have together received 469 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Impact of Technology on Adolescents (4 papers). The work is most often cited by research in Marketing (158 citations), Information Systems and Management (92 citations) and Sociology and Political Science (395 citations). Min Xiao has collaborated with scholars based in United States and China. Frequent co-authors include Sylvia M. Chan‐Olmsted, Rang Wang, Yu-Hao Lee, Zhiqiang Dong, Pengcheng Wang, Feixiang Gong, Dezhi Li and Songsong Chen. Their work appears in journals such as Sustainability, Cyberpsychology Behavior and Social Networking and Communication Monographs.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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