Kendall Goodrich

882 total citations
18 papers, 628 citations indexed

About

Kendall Goodrich is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kendall Goodrich has authored 18 papers receiving a total of 628 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 12 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kendall Goodrich's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (4 papers). Kendall Goodrich is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (4 papers). Kendall Goodrich collaborates with scholars based in United States and Netherlands. Kendall Goodrich's co-authors include Marieke de Mooij, Shu Z. Schiller, Dennis F. Galletta, Tamara F. Mangleburg, Rosemary Ramsey, Kunal Swani, John B. Dinsmore, James M. Munch, Mark Benden and Umut Konuş and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of the Association for Information Systems.

In The Last Decade

Kendall Goodrich

17 papers receiving 587 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kendall Goodrich United States 11 426 341 157 71 60 18 628
Quan Xie United States 15 420 1.0× 332 1.0× 145 0.9× 53 0.7× 88 1.5× 24 626
Ereni Markos United States 11 456 1.1× 261 0.8× 126 0.8× 66 0.9× 46 0.8× 16 720
Stefan F. Bernritter Netherlands 12 436 1.0× 332 1.0× 127 0.8× 96 1.4× 40 0.7× 15 616
Linwan Wu United States 16 457 1.1× 350 1.0× 170 1.1× 72 1.0× 30 0.5× 45 705
Sony Kusumasondjaja Indonesia 6 388 0.9× 232 0.7× 128 0.8× 71 1.0× 29 0.5× 18 493
Kelly Cowart United States 10 381 0.9× 353 1.0× 221 1.4× 125 1.8× 54 0.9× 15 669
Doohwang Lee United States 12 540 1.3× 181 0.5× 187 1.2× 90 1.3× 69 1.1× 19 746
Mariko Morimoto United States 10 655 1.5× 583 1.7× 340 2.2× 93 1.3× 37 0.6× 22 955
Ethan Pancer Canada 10 312 0.7× 306 0.9× 68 0.4× 42 0.6× 95 1.6× 20 628
Yaniv Gvili Israel 13 478 1.1× 297 0.9× 253 1.6× 99 1.4× 59 1.0× 26 668

Countries citing papers authored by Kendall Goodrich

Since Specialization
Citations

This map shows the geographic impact of Kendall Goodrich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kendall Goodrich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kendall Goodrich more than expected).

Fields of papers citing papers by Kendall Goodrich

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kendall Goodrich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kendall Goodrich. The network helps show where Kendall Goodrich may publish in the future.

Co-authorship network of co-authors of Kendall Goodrich

This figure shows the co-authorship network connecting the top 25 collaborators of Kendall Goodrich. A scholar is included among the top collaborators of Kendall Goodrich based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kendall Goodrich. Kendall Goodrich is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Swani, Kunal, et al.. (2021). Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress. Services Marketing Quarterly. 43(3). 329–352. 17 indexed citations
2.
Dinsmore, John B., Kunal Swani, Kendall Goodrich, & Umut Konuş. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research. 126. 361–362. 5 indexed citations
3.
Goodrich, Kendall, et al.. (2020). Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks. Journal of Product & Brand Management. 30(7). 949–963. 3 indexed citations
4.
Goodrich, Kendall, Kunal Swani, & James M. Munch. (2018). How to connect with your best student prospects: Saying the right things, to the right students, in the right media. Journal of Marketing Communications. 26(4). 434–453. 6 indexed citations
5.
Goodrich, Kendall, Shu Z. Schiller, & Dennis F. Galletta. (2015). Consumer Reactions to Intrusiveness Of Online-video Advertisements. Journal of Advertising Research. 55(1). 37–50. 120 indexed citations
6.
Goodrich, Kendall. (2014). The Gender Gap. Journal of Advertising Research. 54(1). 32–43. 33 indexed citations
7.
Goodrich, Kendall & Rosemary Ramsey. (2013). DO PEOPLE WITH DISABILITIES FEEL EXCLUDED? COMPARISON OF LEARNING AND PHYSICAL DISABILITIES. 13(3). 74–87. 3 indexed citations
8.
Goodrich, Kendall & Marieke de Mooij. (2013). How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences. Journal of Marketing Communications. 20(1-2). 103–116. 197 indexed citations
9.
Goodrich, Kendall, et al.. (2013). Let Them Play! Active Learning in a Virtual World. Information Systems Management. 30(1). 50–62. 10 indexed citations
10.
Goodrich, Kendall. (2011). Effects of age and time of day on Internet advertising outcomes. Journal of Marketing Communications. 19(4). 229–244. 16 indexed citations
11.
Goodrich, Kendall & Marieke de Mooij. (2011). New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying. Journal of International Consumer Marketing. 23. 246–259. 12 indexed citations
12.
Goodrich, Kendall, Shu Z. Schiller, & Dennis F. Galletta. (2011). Intrusiveness of Online Video Advertising and Its Effects on Marketing Outcomes. Journal of the Association for Information Systems. 7 indexed citations
13.
Goodrich, Kendall. (2011). Anarchy of effects? Exploring attention to online advertising and multiple outcomes. Psychology and Marketing. 28(4). 417–440. 101 indexed citations
14.
Goodrich, Kendall & Rosemary Ramsey. (2011). Are consumers with disabilities receiving the services they need?. Journal of Retailing and Consumer Services. 19(1). 88–97. 31 indexed citations
15.
Goodrich, Kendall. (2010). What’s Up?. Journal of Advertising Research. 50(1). 91–106. 21 indexed citations
16.
Goodrich, Kendall & Tamara F. Mangleburg. (2009). Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory. Journal of Business Research. 63(12). 1328–1335. 43 indexed citations
17.
Goodrich, Kendall. (2007). An Aldersonian explanation of twenty‐first century “mass customization”. European Business Review. 19(6). 495–507. 3 indexed citations
18.
Mangleburg, Tamara F. & Kendall Goodrich. (2007). Optimal positioning of web page banner advertisements: an extension of hemispheric processing theory.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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