Joonghwa Lee

609 total citations
17 papers, 432 citations indexed

About

Joonghwa Lee is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Joonghwa Lee has authored 17 papers receiving a total of 432 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 9 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Joonghwa Lee's work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). Joonghwa Lee is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). Joonghwa Lee collaborates with scholars based in United States, South Korea and Ireland. Joonghwa Lee's co-authors include Soojung Kim, Chang-Dae Ham, Mira Lee, Doyle Yoon, Jameson L. Hayes, Kim Bartel Sheehan, Mikyoung Kim, Sela Sar, Fang Yang and Yoori Hwang and has published in prestigious journals such as Biological Conservation, American Behavioral Scientist and Cyberpsychology Behavior and Social Networking.

In The Last Decade

Joonghwa Lee

16 papers receiving 411 citations

Peers

Joonghwa Lee
Min Xiao United States
Sony Kusumasondjaja Indonesia
Leslie Cuevas United States
Payal S. Kapoor India
Sara Kamal United States
Eun Sook Kwon United States
Seunghyun Kim United States
Antonia Erz Denmark
Li‐Shia Huang Taiwan
Marius Johnen Germany
Min Xiao United States
Joonghwa Lee
Citations per year, relative to Joonghwa Lee Joonghwa Lee (= 1×) peers Min Xiao

Countries citing papers authored by Joonghwa Lee

Since Specialization
Citations

This map shows the geographic impact of Joonghwa Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonghwa Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonghwa Lee more than expected).

Fields of papers citing papers by Joonghwa Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joonghwa Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonghwa Lee. The network helps show where Joonghwa Lee may publish in the future.

Co-authorship network of co-authors of Joonghwa Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Joonghwa Lee. A scholar is included among the top collaborators of Joonghwa Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joonghwa Lee. Joonghwa Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Kim, Soojung, et al.. (2023). Birds of feather flock together: A longitudinal study of a social media outreach effort. Biological Conservation. 281. 109999–109999. 3 indexed citations
2.
3.
Ham, Chang-Dae, et al.. (2021). Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising. 43(1). 68–89. 27 indexed citations
4.
Lee, Joonghwa, et al.. (2021). Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use. Communication Research Reports. 38(5). 336–345. 32 indexed citations
5.
Lee, Joonghwa, et al.. (2019). Discourse analysis of online product reviews: A discussion of digital consumerism and culture. Cyberpsychology Journal of Psychosocial Research on Cyberspace. 13(2). 4 indexed citations
6.
Lee, Joonghwa & Soojung Kim. (2019). Social media advertising: The role of personal and societal norms in page like ads on Facebook. Journal of Marketing Communications. 28(3). 329–342. 17 indexed citations
7.
Kim, Soojung, et al.. (2018). Native advertising in mobile applications: Thinking styles and congruency as moderators. Journal of Marketing Communications. 26(6). 575–595. 14 indexed citations
8.
Ham, Chang-Dae, et al.. (2018). Exploring sharing behaviors across social media platforms. International Journal of Market Research. 61(2). 157–177. 47 indexed citations
9.
Hwang, Yoori, et al.. (2018). Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. International Journal of Mobile Communications. 16(5). 557–557. 1 indexed citations
10.
Lee, Joonghwa, Soojung Kim, & Chang-Dae Ham. (2016). A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media. American Behavioral Scientist. 60(12). 1425–1441. 150 indexed citations
11.
Kim, Soojung, et al.. (2016). Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. International Journal of Mobile Communications. 14(3). 203–203. 3 indexed citations
12.
Lee, Joonghwa, Mikyoung Kim, Chang-Dae Ham, & Soojung Kim. (2016). Do you want me to watch this ad on social media?: The effects of norms on online video ad watching. Journal of Marketing Communications. 23(5). 456–472. 22 indexed citations
13.
Kim, Soojung, Joonghwa Lee, & Doyle Yoon. (2015). Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads. Communication Research Reports. 32(4). 322–331. 44 indexed citations
14.
Yang, Fang, et al.. (2015). Do violent movies scare away potential visitors?. International Journal of Advertising. 36(2). 314–335. 11 indexed citations
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16.
Sheehan, Kim Bartel & Joonghwa Lee. (2014). What’s Cruel About Cruelty Free: An Exploration of Consumers, Moral Heuristics, and Public Policy. Journal of Animal Ethics. 4(2). 1–15. 22 indexed citations
17.
Lee, Joonghwa & Mira Lee. (2011). Factors Influencing the Intention to Watch Online Video Advertising. Cyberpsychology Behavior and Social Networking. 14(10). 619–624. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026