Devdeep Maity
- Sociology and Political Science top 2%
- Marketing top 5%
- Literature and Literary Theory top 2%
- Information Systems and Management top 5%
- Gender Studies top 5%
- Co-authors
- Juha MunnukkaHanna ReinikainenVilma Luoma‐ahoTodd J. ArnoldFrederic B. KraftStephen S. Porter
- Topics
- Digital Marketing and Social Media (4 papers)Media Influence and Health (3 papers)Impact of Technology on Adolescents (2 papers)
- Partner nations
- United StatesFinland
In The Last Decade
Devdeep Maity
7 papers receiving 691 citations
Hit Papers
Peers
Comparison fields: 5 of 65
- Sociology and Political Science 564
- Marketing 270
- Literature and Literary Theory 185
- Information Systems and Management 113
- Gender Studies 112
Countries citing papers authored by Devdeep Maity
This map shows the geographic impact of Devdeep Maity's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devdeep Maity with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devdeep Maity more than expected).
Fields of papers citing papers by Devdeep Maity
This network shows the impact of papers produced by Devdeep Maity. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devdeep Maity. The network helps show where Devdeep Maity may publish in the future.
Co-authorship network of co-authors of Devdeep Maity
This figure shows the co-authorship network connecting the top 25 collaborators of Devdeep Maity. A scholar is included among the top collaborators of Devdeep Maity based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Devdeep Maity. Devdeep Maity is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudesbreakdown → | 100 |
| 2 | 4 | |
| 3 | ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketingbreakdown → | 348 |
| 4 | 42 | |
| 5 | 31 | |
| 6 | “Thanks for watching”. The effectiveness of YouTube vlogendorsementsbreakdown → | 171 |
| 7 | 25 |
About Devdeep Maity
Devdeep Maity is a scholar working on Literature and Literary Theory, Marketing and Organizational Behavior and Human Resource Management, having authored 7 papers that have together received 721 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Media Influence and Health (3 papers) and Impact of Technology on Adolescents (2 papers). The work is most often cited by research in Marketing (270 citations), Literature and Literary Theory (185 citations) and Information Systems and Management (113 citations). Devdeep Maity has collaborated with scholars based in United States and Finland. Frequent co-authors include Juha Munnukka, Hanna Reinikainen, Vilma Luoma‐aho, Todd J. Arnold, Frederic B. Kraft and Stephen S. Porter. Their work appears in journals such as Computers in Human Behavior, Psychology and Marketing and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.