Journal of Interactive Advertising

360 papers and 16.2k indexed citations i.

About

The 360 papers published in Journal of Interactive Advertising in the last decades have received a total of 16.2k indexed citations. Papers published in Journal of Interactive Advertising usually cover Sociology and Political Science (298 papers), Marketing (176 papers) and Information Systems and Management (94 papers) specifically the topics of Digital Marketing and Social Media (263 papers), Consumer Behavior in Brand Consumption and Identification (159 papers) and Technology Adoption and User Behaviour (92 papers). The most active scholars publishing in Journal of Interactive Advertising are Chen Lou, Shupei Yuan, Shu‐Chuan Chu, Shelly Rodgers, Jooyoung Kim, Harsha Gangadharbatla, Xueming Luo, Matthew S. Eastin, Wan‐Hsiu Sunny Tsai and Ronald E. Goldsmith.

In The Last Decade

Fields of papers published in Journal of Interactive Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Interactive Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Interactive Advertising.

Countries where authors publish in Journal of Interactive Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Interactive Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Interactive Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Interactive Advertising more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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