Defeng Yang

1.4k total citations · 1 hit paper
52 papers, 1.1k citations indexed

About

Defeng Yang is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Defeng Yang has authored 52 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 17 papers in Strategy and Management and 13 papers in Sociology and Political Science. Recurrent topics in Defeng Yang's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (11 papers). Defeng Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (11 papers). Defeng Yang collaborates with scholars based in China, Hong Kong and United States. Defeng Yang's co-authors include Wei Jiang, Kevin Zheng Zhou, Yue Lu, Chenting Su, Weihong Zhao, Shibin Sheng, Haiying Wei, Jason Lu Jin, Liwen Wang and Junyun Liao and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Sustainability.

In The Last Decade

Defeng Yang

47 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective

2018 270 citations Defeng Yang, Kevin Zheng Zhou et al. profile →

Peers

Defeng Yang

MARKE

SM

SPS

EE

MMPL

Barbara Francioni Italy

Farooq Anwar Pakistan

Tony C. Garrett South Korea

Munwar Hussain Pahi Pakistan

Jingzhi Shang Canada

Maja Arslanagić-Kalajdžić Bosnia and Herzegovina

Alexander Rosado-Serrano Puerto Rico

Stuart Hanmer‐Lloyd United Kingdom

Marko Grünhagen United States

Karen H. Hyllegard United States

Barbara Francioni Italy

Defeng Yang

397 ×0.6

MARKE

555 ×1.1

SM

332 ×1.4

SPS

149 ×0.9

EE

49 ×0.3

MMPL

Citations per year, relative to Defeng Yang Defeng Yang (= 1×) peers Barbara Francioni

Countries citing papers authored by Defeng Yang

Since Specialization

Citations

This map shows the geographic impact of Defeng Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Defeng Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Defeng Yang more than expected).

Fields of papers citing papers by Defeng Yang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Defeng Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Defeng Yang. The network helps show where Defeng Yang may publish in the future.

Co-authorship network of co-authors of Defeng Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Defeng Yang. A scholar is included among the top collaborators of Defeng Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Defeng Yang. Defeng Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Yang, Defeng, et al.. (2025). The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions. Journal of theoretical and applied electronic commerce research. 20(1). 7–7. 1 indexed citations

2.

Liu, Xiaomin, et al.. (2025). It feels special: how nonalignable attributes enhance product evaluation. Journal of Product & Brand Management. 34(4). 516–529.

3.

Yang, Defeng, et al.. (2024). Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers. Journal of Retailing and Consumer Services. 79. 103859–103859. 25 indexed citations

4.

Yang, Defeng, et al.. (2024). Research on gaseous and liquid source term of tritium for pressurized water reactor. Nuclear Engineering and Design. 426. 113367–113367. 1 indexed citations

5.

Yang, Defeng, et al.. (2024). Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands. Journal of Brand Management. 31(5). 502–515. 3 indexed citations

6.

Li, Hongmei, Defeng Yang, Zheng Gao, et al.. (2024). ZY5301 Tablet vs Placebo for Treatment of Chronic Pelvic Pain After Pelvic Inflammatory Disease. JAMA Network Open. 7(7). e2423229–e2423229. 1 indexed citations

7.

Ran, Lun, et al.. (2023). Interaction between channel characteristics and quality disclosure. Computers & Industrial Engineering. 183. 109451–109451. 4 indexed citations

8.

Wang, Kui, et al.. (2023). The impact of political ties on firms’ innovation capability: Evidence from China. Asia Pacific Journal of Management. 41(3). 1481–1513. 6 indexed citations

9.

Yang, Defeng, et al.. (2023). Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype. Journal of theoretical and applied electronic commerce research. 18(3). 1637–1659. 4 indexed citations

10.

Lu, Yue, et al.. (2021). Can brand sharing change consumers’ brand attitudes? The roles of agency-communion orientation and message length. Journal of Business Research. 128. 350–359. 4 indexed citations

11.

Yang, Defeng, et al.. (2018). Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management. Journal of Business Research. 90. 1–13. 59 indexed citations

12.

Chen, Siyun, et al.. (2017). The relationship between corporate social responsibility types and brand hypocrisy. Advances in Psychological Science. 25(10). 1642–1642. 3 indexed citations

13.

Yang, Defeng, et al.. (2016). Review of the Domestic Crowdfunding Industry Development. Journal of Service Science and Management. 9(1). 45–49. 5 indexed citations

14.

Zhao, Dongying, et al.. (2016). Clinical Predictors of Multiple Organ Dysfunction Syndromes in Pediatric patients with Scrub Typhus. Journal of Tropical Pediatrics. 63(3). fmw066–fmw066. 15 indexed citations

15.

Yang, Defeng, et al.. (2013). Environmental marketing strategy effects on market-based assets. Total Quality Management & Business Excellence. 24(5-6). 707–718. 11 indexed citations

16.

Yang, Defeng, et al.. (2012). Information Systems and Firm Competence: Evidence from Chinese Listed Companies. WHICEB. 58. 1 indexed citations

17.

Yang, Defeng & Zhao Ping. (2012). The Relationship Among Customer-Retailer Affection,Mianzi Consciousness and Purchase Intention of Retailer's Store Brand. Cai-mao jingji.

18.

Yang, Defeng. (2012). The Strategic Management of Store Brand Perceived Quality. Physics Procedia. 24. 1114–1119. 8 indexed citations

19.

Yang, Defeng, et al.. (2010). The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty. Frontiers of Business Research in China. 4(1). 1–28. 29 indexed citations

20.

Yang, Defeng. (2007). Study on the Private Brand and the Sustained Competitive Advantage of the Retail Company. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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