Defeng Yang
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 2%
- Sustainable Supply Chain Management
- Corporate Social Responsibility Reporting
- Innovation and Knowledge Management
Papers in
- Marketing 33
- Consumer Behavior in Brand Consumption and Identification 19
- Environmental Sustainability in Business 6
- Consumer Market Behavior and Pricing 6
- Consumer Retail Behavior Studies 5
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- Innovation and Knowledge Management 5
- Co-authors
- Wei Jiang (2 shared papers)Kevin Zheng Zhou (4 shared papers)Yue Lu (5 shared papers)Chenting Su (1 shared paper)Weihong Zhao (1 shared paper)Shibin Sheng (2 shared papers)Haiying Wei (5 shared papers)Jason Lu Jin (3 shared papers)
- Journals
- Journal of Business Research (4 papers)Journal of Product & Brand Management (4 papers)Journal of Retailing and Consumer Services (3 papers)Sustainability (2 papers)Journal of Brand Management (2 papers)
- Partner nations
- ChinaHong KongUnited States
In The Last Decade
Defeng Yang
48 papers receiving 1.1k citations
Defeng Yang's Hit Papers
Peers
Comparison fields: 5 of 76
- Marketing 679
- Strategy and Management 498
- Business and International Management 39
- Management, Monitoring, Policy and Law 154
- Organizational Behavior and Human Resource Management 122
Countries citing papers authored by Defeng Yang
This map shows the geographic impact of Defeng Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Defeng Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Defeng Yang more than expected).
Fields of papers citing papers by Defeng Yang
This network shows the impact of papers produced by Defeng Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Defeng Yang. The network helps show where Defeng Yang may publish in the future.
Co-authors
The 25 scholars most cited alongside Defeng Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 53 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective Hit paper breakdown → | 2018 | 277 |
| 2 | 2015 | 238 | |
| 3 | 2019 | 92 | |
| 4 | 2018 | 59 | |
| 5 | 2019 | 34 | |
| 6 | 2024 | 32 | |
| 7 | 2017 | 31 | |
| 8 | 2010 | 29 | |
| 9 | 2020 | 28 | |
| 10 | 2020 | 26 | |
| 11 | 2019 | 26 | |
| 12 | 2021 | 22 | |
| 13 | 2020 | 18 | |
| 14 | 2021 | 18 | |
| 15 | 2021 | 17 | |
| 16 | 2020 | 16 | |
| 17 | 2016 | 15 | |
| 18 | 2010 | 12 | |
| 19 | 2013 | 11 | |
| 20 | 2019 | 8 |
About Defeng Yang
Defeng Yang is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management and Social Psychology, having authored 53 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (11 papers), Environmental Sustainability in Business (6 papers), Consumer Market Behavior and Pricing (6 papers), Media Influence and Health (5 papers), Innovation and Knowledge Management (5 papers) and Consumer Retail Behavior Studies (5 papers). The work is most often cited by research in Marketing (679 citations), Strategy and Management (498 citations), Business and International Management (39 citations), Management, Monitoring, Policy and Law (154 citations) and Organizational Behavior and Human Resource Management (122 citations). Defeng Yang has collaborated with scholars based in China, Hong Kong and United States. Frequent co-authors include Wei Jiang, Kevin Zheng Zhou, Yue Lu, Chenting Su, Weihong Zhao, Shibin Sheng, Haiying Wei, Jason Lu Jin, Liwen Wang and Junyun Liao. Their work appears in journals such as Journal of Business Research, Journal of Product & Brand Management, Journal of Retailing and Consumer Services, Sustainability and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.