Verena Gruber

1.4k total citations
16 papers, 961 citations indexed

About

Verena Gruber is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Verena Gruber has authored 16 papers receiving a total of 961 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Sociology and Political Science. Recurrent topics in Verena Gruber's work include Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Corporate Social Responsibility Reporting (4 papers). Verena Gruber is often cited by papers focused on Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Corporate Social Responsibility Reporting (4 papers). Verena Gruber collaborates with scholars based in Austria, Canada and United States. Verena Gruber's co-authors include Bodo B. Schlegelmilch, Magdalena Öberseder, Patrick E. Murphy, Christoph Teller, Christina Holweg, Michael Houston, Francesca Sotgiu, Peeter W.J. Verlegh, Stefan F. Bernritter and Constantinos N. Leonidou and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Business Ethics.

In The Last Decade

Verena Gruber

15 papers receiving 900 citations

Peers

Countries citing papers authored by Verena Gruber

Since Specialization

Citations

This map shows the geographic impact of Verena Gruber's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Verena Gruber with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Verena Gruber more than expected).

Fields of papers citing papers by Verena Gruber

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Verena Gruber. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Verena Gruber. The network helps show where Verena Gruber may publish in the future.

Co-authorship network of co-authors of Verena Gruber

This figure shows the co-authorship network connecting the top 25 collaborators of Verena Gruber. A scholar is included among the top collaborators of Verena Gruber based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Verena Gruber. Verena Gruber is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

#	Work	Indexed citations
1	Managing Brand Relationship Plurality: Insights from the Nonprofit Sector 2024 ·Journal of Marketing ·Verena Gruber, Jonathan Deschênes	2
2	Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination 2022 ·Journal of International Marketing ·Constantinos N. Leonidou, Verena Gruber, Bodo B. Schlegelmilch	16
3	A Practice-oriented Intervention Study on the Use of Conjunctional Adverbs 2022 ·SHILAP Revista de lepidopterología ·Verena Gruber, (unknown)	0
4	“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic 2021 ·Journal of Advertising ·Peeter W.J. Verlegh, Stefan F. Bernritter, Verena Gruber, (unknown), Francesca Sotgiu	26
5	MNEs’ regional headquarters and their CSR agenda in the African context 2015 ·International Marketing Review ·Verena Gruber, Bodo B. Schlegelmilch	36
6	Modelling emotion and social norms for consumer simulations exemplified in social media 2015 ·(unknown), (unknown), Aleksandar Miladinović, Stephan Dickert, (unknown), Verena Gruber	4
7	Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging 2015 ·Journal of Advertising Research ·Verena Gruber, (unknown), Bodo B. Schlegelmilch	29
8	Kurds: An Intersection of Unusual Alliances 2015 ·Verena Gruber	1
9	Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies 2015 ·(unknown), Aleksandar Miladinović, (unknown), (unknown), Stephan Dickert, (unknown), Verena Gruber	6
10	What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective 2015 ·Journal of Public Policy & Marketing ·Verena Gruber, Christina Holweg, Christoph Teller	115
11	Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information 2014 ·Psychology and Marketing ·Verena Gruber, Bodo B. Schlegelmilch, Michael Houston	23
12	How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior 2013 ·Journal of Business Ethics ·Verena Gruber, Bodo B. Schlegelmilch	113
13	Integration and Exchange 2013 ·Journal of Marketing Education ·Verena Gruber, Bodo B. Schlegelmilch	8
14	Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation 2013 ·Journal of Business Ethics ·Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy, Verena Gruber	239
15	“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions 2011 ·Journal of Business Ethics ·Magdalena Öberseder, Bodo B. Schlegelmilch, Verena Gruber	328
16	Successful hepatitis B immunization in non- and low responding health care workers 2010 ·Human Vaccines ·Ulrich Heininger, (unknown), Verena Gruber, (unknown)	15

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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