Milena Micevski

1.3k total citations
30 papers, 1.0k citations indexed

About

Milena Micevski is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Milena Micevski has authored 30 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. Recurrent topics in Milena Micevski's work include Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Milena Micevski is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Milena Micevski collaborates with scholars based in United Kingdom, Austria and Bosnia and Herzegovina. Milena Micevski's co-authors include Nina Michaelidou, Selma Kadić‐Maglajlić, John W. Cadogan, Nathaniel Boso, Lara Stocchi, Maja Arslanagić-Kalajdžić, Vicky M. Story, Nikoletta‐Theofania Siamagka, Caroline Moraes and Jasmina Dlačić and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Travel Research.

In The Last Decade

Milena Micevski

29 papers receiving 956 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Milena Micevski United Kingdom 18 466 410 294 218 182 30 1.0k
Maja Arslanagić-Kalajdžić Bosnia and Herzegovina 19 441 0.9× 595 1.5× 292 1.0× 292 1.3× 99 0.5× 50 1.1k
Pramod Iyer United States 16 398 0.9× 482 1.2× 195 0.7× 273 1.3× 176 1.0× 32 845
Sharifah Faridah Syed Alwi United Kingdom 19 573 1.2× 718 1.8× 350 1.2× 449 2.1× 169 0.9× 38 1.2k
Junfeng Zhang Hong Kong 15 327 0.7× 405 1.0× 377 1.3× 321 1.5× 98 0.5× 28 1.1k
Alexander Rosado-Serrano Puerto Rico 6 320 0.7× 367 0.9× 375 1.3× 186 0.9× 117 0.6× 10 1.0k
María José Miquel Romero Spain 17 360 0.8× 428 1.0× 174 0.6× 277 1.3× 110 0.6× 45 864
Diego Monferrer Spain 19 371 0.8× 353 0.9× 362 1.2× 395 1.8× 117 0.6× 53 1.1k
Hans Ruediger Kaufmann Cyprus 17 564 1.2× 826 2.0× 343 1.2× 361 1.7× 102 0.6× 51 1.3k
Abhijit Roy United States 18 296 0.6× 342 0.8× 176 0.6× 186 0.9× 101 0.6× 46 889
Lindsay McShane Canada 10 351 0.8× 559 1.4× 374 1.3× 187 0.9× 252 1.4× 17 1.1k

Countries citing papers authored by Milena Micevski

Since Specialization
Citations

This map shows the geographic impact of Milena Micevski's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Milena Micevski with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Milena Micevski more than expected).

Fields of papers citing papers by Milena Micevski

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Milena Micevski. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Milena Micevski. The network helps show where Milena Micevski may publish in the future.

Co-authorship network of co-authors of Milena Micevski

This figure shows the co-authorship network connecting the top 25 collaborators of Milena Micevski. A scholar is included among the top collaborators of Milena Micevski based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Milena Micevski. Milena Micevski is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Miočević, Dario, Milena Micevski, & Nina Michaelidou. (2025). Wanderlust and local choices: unveiling digital nomads’ preference for local brands through emotion, countryphilia, and identity. International Marketing Review.
2.
Temerak, Mohamed Sobhy, et al.. (2024). Nuances of Sales–Service Ambidexterity across Varied Sales Job Types. British Journal of Management. 35(4). 1994–2010. 4 indexed citations
3.
Marković, Stefan, Adam Lindgreen, Nikolina Koporčić, & Milena Micevski. (2023). Approaches to Corporate Social Responsibility. Åbo Akademi University Research Portal. 1 indexed citations
4.
Michaelidou, Nina, Milena Micevski, & Georgios Halkias. (2020). How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach. International Marketing Review. 38(2). 367–386. 7 indexed citations
5.
Michaelidou, Nina, Milena Micevski, & John W. Cadogan. (2020). Users’ ethical perceptions of social media research: Conceptualisation and measurement. Journal of Business Research. 124. 684–694. 16 indexed citations
6.
Dewsnap, Belinda, Milena Micevski, John W. Cadogan, & Selma Kadić‐Maglajlić. (2020). Flexibility in marketing & sales interfacing processes. Industrial Marketing Management. 91. 285–300. 11 indexed citations
7.
Stocchi, Lara, Nina Michaelidou, & Milena Micevski. (2019). Drivers and outcomes of branded mobile app usage intention. Journal of Product & Brand Management. 28(1). 28–49. 97 indexed citations
8.
Kadić‐Maglajlić, Selma, Maja Arslanagić-Kalajdžić, Milena Micevski, Jasmina Dlačić, & Vesna Žabkar. (2019). Being engaged is a good thing: Understanding sustainable consumption behavior among young adults. Journal of Business Research. 104. 644–654. 117 indexed citations
9.
Michaelidou, Nina, Milena Micevski, Selma Kadić‐Maglajlić, Tribikram Budhathoki, & Siddhartha Sarkar. (2019). Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries. International Marketing Review. 36(6). 979–995. 4 indexed citations
10.
Stocchi, Lara, Nina Michaelidou, Naser Pourazad, & Milena Micevski. (2018). The rules of engagement: how to motivate consumers to engage with branded mobile apps. Journal of Marketing Management. 34(13-14). 1196–1226. 56 indexed citations
11.
Sichtmann, Christina & Milena Micevski. (2018). Attributions of service quality: immigrant customers’ perspective. Journal of Services Marketing. 32(5). 559–569. 9 indexed citations
12.
Michaelidou, Nina & Milena Micevski. (2018). Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes. Journal of Business Research. 104. 576–586. 26 indexed citations
13.
Micevski, Milena, Selma Kadić‐Maglajlić, Sourindra Banerjee, John W. Cadogan, & Nick Lee. (2017). Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring. Journal of Business Research. 80. 266–276. 6 indexed citations
14.
Kadić‐Maglajlić, Selma, Milena Micevski, Maja Arslanagić-Kalajdžić, & Nick Lee. (2017). Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach. Journal of Business Research. 80. 53–62. 37 indexed citations
15.
Michaelidou, Nina, Milena Micevski, & John W. Cadogan. (2015). An evaluation of nonprofit brand image: Towards a better conceptualization and measurement. Journal of Business Research. 68(8). 1657–1666. 39 indexed citations
16.
Nemkova, Ekaterina, Anne L. Souchon, Paul Hughes, & Milena Micevski. (2015). Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting. Journal of International Marketing. 23(3). 41–65. 60 indexed citations
17.
Kadić‐Maglajlić, Selma, Maja Arslanagić-Kalajdžić, Milena Micevski, Nina Michaelidou, & Ekaterina Nemkova. (2015). Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. Journal of Business Ethics. 141(2). 249–265. 24 indexed citations
18.
Michaelidou, Nina, Milena Micevski, & Nikoletta‐Theofania Siamagka. (2015). Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need. Journal of Product & Brand Management. 24(2). 134–146. 18 indexed citations
19.
Boso, Nathaniel, Vicky M. Story, John W. Cadogan, Milena Micevski, & Selma Kadić‐Maglajlić. (2013). Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies. Journal of International Marketing. 21(4). 62–87. 149 indexed citations
20.
Kadić‐Maglajlić, Selma, Jasmina Dlačić, & Milena Micevski. (2013). Generation Z: Generation of Green Consumer Values. 188. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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