Zhao Ping

417 total citations
36 papers, 287 citations indexed

About

Zhao Ping is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zhao Ping has authored 36 papers receiving a total of 287 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zhao Ping's work include Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Zhao Ping is often cited by papers focused on Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Zhao Ping collaborates with scholars based in China, United States and Australia. Zhao Ping's co-authors include Shiyang Gong, Juanjuan Zhang, Yuhuang Zheng, Xiaoang Wan, Jianping Huang, Rong Chen, Xi Liu, Jia Liu, Chun Qiu and Song Su and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and European Journal of Marketing.

In The Last Decade

Zhao Ping

31 papers receiving 255 citations

Peers

Zhao Ping

SPS

MARKE

OBHRM

SP

ISM

Shiyang Gong China

Ezgi Akpınar Türkiye

Farid Tarrahi Germany

Stefan J. Hock United States

Bambang Sukma Wijaya Indonesia

Ian Brennan United States

Frank Mulhern United States

Katharina Hutter Germany

Lukman Aroean United Kingdom

Ernest Hoffman United States

Shiyang Gong China

Zhao Ping

173 ×1.2

SPS

103 ×0.8

MARKE

69 ×1.7

OBHRM

39 ×1.0

SP

33 ×0.9

ISM

Citations per year, relative to Zhao Ping Zhao Ping (= 1×) peers Shiyang Gong

Countries citing papers authored by Zhao Ping

Since Specialization

Citations

This map shows the geographic impact of Zhao Ping's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Ping with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Ping more than expected).

Fields of papers citing papers by Zhao Ping

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zhao Ping. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhao Ping. The network helps show where Zhao Ping may publish in the future.

Co-authorship network of co-authors of Zhao Ping

This figure shows the co-authorship network connecting the top 25 collaborators of Zhao Ping. A scholar is included among the top collaborators of Zhao Ping based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhao Ping. Zhao Ping is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Liu, Lei & Zhao Ping. (2025). Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment. Journal of Retailing and Consumer Services. 88. 104488–104488.

2.

Ping, Zhao, Jing Yuan, & Yongmei Hu. (2024). Work Hours, Job Resources and Subjective Well-Being of Chinese Faculty: An Empirical Analysis Based on a Sequential Mediation Model. Research in Higher Education. 65(5). 965–988. 3 indexed citations

3.

Huang, Jianping, Zhao Ping, & Xiaoang Wan. (2020). From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study. Journal of Business Research. 123. 604–612. 25 indexed citations

4.

Ping, Zhao. (2020). A Study on the Culture and Tourism Spatial Production of Ethnic Villages in the Tourism for Poverty Alleviation.

5.

Liao, Wei, Yan Liu, Zhao Ping, & Qiong Li. (2019). Understanding how local actors implement teacher rotation policy in a Chinese context: a sensemaking perspective. Teachers and Teaching. 25(7). 855–873. 7 indexed citations

6.

Zhu, Rui, et al.. (2018). Warmer or cooler: the influence of ambient temperature on complex choices. Marketing Letters. 29(3). 337–350. 4 indexed citations

7.

Gong, Shiyang, et al.. (2017). Tweeting as a Marketing Tool: A Field Experiment in the TV Industry. Journal of Marketing Research. 54(6). 833–850. 107 indexed citations

8.

Ping, Zhao. (2013). How Do Online Consumer Reviews Influence Product Sales?——An Empirical Study Based on Online Book Reviews. Zhongguo ruankexue.

9.

Yang, Defeng, et al.. (2013). Environmental marketing strategy effects on market-based assets. Total Quality Management & Business Excellence. 24(5-6). 707–718. 11 indexed citations

10.

Chen, Rong, et al.. (2013). Precise versus imprecise promotional rewards at small probabilities:. European Journal of Marketing. 47(5/6). 1006–1021. 2 indexed citations

11.

Ping, Zhao. (2012). The Impact of Customer Satisfaction on Corporation Financial Performance. Zhongguo guanli kexue. 1 indexed citations

12.

Ping, Zhao. (2012). Review on Research Methodologies in Free Teacher Education Policy Studies. Teacher Education Research. 1 indexed citations

13.

Yang, Defeng & Zhao Ping. (2012). The Relationship Among Customer-Retailer Affection,Mianzi Consciousness and Purchase Intention of Retailer's Store Brand. Cai-mao jingji.

14.

Ping, Zhao, et al.. (2011). Typology of the Chinese exporter. Chinese Management Studies. 5(3). 235–255. 4 indexed citations

15.

Ping, Zhao. (2010). Relationship between customer satisfaction and shareholder value. Guanli kexue xuebao. 3 indexed citations

16.

Liu, Xi, et al.. (2009). Is it simply a matter of managerial competence? Interpreting Chinese executives’ perceptions of crisis management. Public Relations Review. 35(3). 232–239. 15 indexed citations

17.

Wang, Xia, Zhao Ping, Wang Gao, & Jia Liu. (2007). Market segmentation based on customer satisfaction-loyalty links. Frontiers of Business Research in China. 1(2). 211–221. 3 indexed citations

18.

Ping, Zhao. (2005). Empirical Study of Relationship of Quality and Customer Satisfaction with Price Tolerance. 1 indexed citations

19.

Liu, Jia & Zhao Ping. (2005). Constructing quality-satisfaction-loyalty chain system: an empirical study of insurance industry in China. 1237–1241 Vol. 2. 8 indexed citations

20.

Ping, Zhao. (2003). How to Introduce Cultural Background in College Oral English Teaching. Anhui Nongye Daxue xuebao.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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