Zhao Ping
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Digital Marketing and Social Media 8
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 5
- Consumer Market Behavior and Pricing 4
- Co-authors
- Shiyang Gong (2 shared papers)Juanjuan Zhang (2 shared papers)Yuhuang Zheng (2 shared papers)Xiaoang Wan (1 shared paper)Jianping Huang (1 shared paper)Xi Liu (1 shared paper)Jia Liu (2 shared papers)Rong Chen (4 shared papers)
- Journals
- Marketing Letters (2 papers)European Journal of Marketing (1 paper)Journal of Retailing and Consumer Services (1 paper)Motivation and Emotion (1 paper)Journal of Business Research (1 paper)
- Partner nations
- ChinaUnited StatesAustralia
In The Last Decade
Zhao Ping
31 papers receiving 283 citations
Peers
Comparison fields: 5 of 64
- Marketing 125
- General Decision Sciences 14
- Information Systems and Management 39
- Applied Psychology 20
- Communication 29
Countries citing papers authored by Zhao Ping
This map shows the geographic impact of Zhao Ping's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Ping with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Ping more than expected).
Fields of papers citing papers by Zhao Ping
This network shows the impact of papers produced by Zhao Ping. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhao Ping. The network helps show where Zhao Ping may publish in the future.
Co-authors
The 25 scholars most cited alongside Zhao Ping, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 112 | |
| 2 | 2013 | 33 | |
| 3 | 2020 | 27 | |
| 4 | 2009 | 15 | |
| 5 | 2013 | 11 | |
| 6 | 2009 | 9 | |
| 7 | 2019 | 9 | |
| 8 | 2005 | 8 | |
| 9 | 2024 | 7 | |
| 10 | 2017 | 6 | |
| 11 | 2014 | 6 | |
| 12 | 2003 | 6 | |
| 13 | 2012 | 6 | |
| 14 | 2010 | 6 | |
| 15 | 2018 | 5 | |
| 16 | 2011 | 4 | |
| 17 | 2007 | 4 | |
| 18 | 2009 | 4 | |
| 19 | Relationship between customer satisfaction and shareholder value | 2010 | 3 |
| 20 | 2007 | 3 |
About Zhao Ping
Zhao Ping is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Communication and Strategy and Management, having authored 36 papers that have together received 302 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (5 papers), Behavioral Health and Interventions (4 papers), Decision-Making and Behavioral Economics (4 papers), Consumer Market Behavior and Pricing (4 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Marketing (125 citations), General Decision Sciences (14 citations), Information Systems and Management (39 citations), Applied Psychology (20 citations) and Communication (29 citations). Zhao Ping has collaborated with scholars based in China, United States and Australia. Frequent co-authors include Shiyang Gong, Juanjuan Zhang, Yuhuang Zheng, Xiaoang Wan, Jianping Huang, Xi Liu, Jia Liu, Rong Chen, Chun Qiu and Wei Liao. Their work appears in journals such as Marketing Letters, European Journal of Marketing, Journal of Retailing and Consumer Services, Motivation and Emotion and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.