Baolong Ma
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Environmental Education and Sustainability
Papers in
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 16
- Environmental Sustainability in Business 7
- Consumer Market Behavior and Pricing 5
- Consumer Retail Behavior Studies 5
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- Digital Marketing and Social Media 16
- Co-authors
- Rubing Bai (10 shared papers)Hong Wang (6 shared papers)Lin Zhang (3 shared papers)Dan Cudjoe (2 shared papers)Muhammad Farrukh (2 shared papers)Xiaofei Li (1 shared paper)Fei Li (2 shared papers)Wang Gao (2 shared papers)
- Journals
- Journal of Retailing and Consumer Services (5 papers)Journal of Business-to-Business Marketing (3 papers)Journal of Research in Interactive Marketing (3 papers)British Food Journal (2 papers)Journal of theoretical and applied electronic commerce research (2 papers)
- Partner nations
- ChinaUnited StatesUnited Kingdom
In The Last Decade
Baolong Ma
35 papers receiving 722 citations
Peers
Comparison fields: 5 of 95
- Marketing 456
- Management, Monitoring, Policy and Law 165
- Information Systems and Management 71
- Organizational Behavior and Human Resource Management 103
- Strategy and Management 116
Countries citing papers authored by Baolong Ma
This map shows the geographic impact of Baolong Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baolong Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baolong Ma more than expected).
Fields of papers citing papers by Baolong Ma
This network shows the impact of papers produced by Baolong Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baolong Ma. The network helps show where Baolong Ma may publish in the future.
Co-authors
The 23 scholars most cited alongside Baolong Ma, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 172 | |
| 2 | 2019 | 75 | |
| 3 | 2018 | 71 | |
| 4 | 2013 | 69 | |
| 5 | 2020 | 47 | |
| 6 | 2022 | 39 | |
| 7 | 2021 | 27 | |
| 8 | 2017 | 27 | |
| 9 | 2021 | 26 | |
| 10 | 2010 | 26 | |
| 11 | 2023 | 22 | |
| 12 | 2017 | 19 | |
| 13 | 2021 | 18 | |
| 14 | 2021 | 17 | |
| 15 | 2021 | 17 | |
| 16 | 2023 | 16 | |
| 17 | 2024 | 11 | |
| 18 | 2023 | 7 | |
| 19 | 2020 | 7 | |
| 20 | 2023 | 6 |
About Baolong Ma
Baolong Ma is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Civil and Structural Engineering and Strategy and Management, having authored 42 papers that have together received 750 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (10 papers), Environmental Sustainability in Business (7 papers), Consumer Market Behavior and Pricing (5 papers), Geotechnical Engineering and Underground Structures (5 papers), Consumer Retail Behavior Studies (5 papers) and Environmental Education and Sustainability (4 papers). The work is most often cited by research in Marketing (456 citations), Management, Monitoring, Policy and Law (165 citations), Information Systems and Management (71 citations), Organizational Behavior and Human Resource Management (103 citations) and Strategy and Management (116 citations). Baolong Ma has collaborated with scholars based in China, United States and United Kingdom. Frequent co-authors include Rubing Bai, Hong Wang, Lin Zhang, Dan Cudjoe, Muhammad Farrukh, Xiaofei Li, Fei Li, Wang Gao, Xiaofei Li and Chen Zhou. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of Business-to-Business Marketing, Journal of Research in Interactive Marketing, British Food Journal and Journal of theoretical and applied electronic commerce research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.