Baolong Ma

1.0k total citations
38 papers, 704 citations indexed

About

Baolong Ma is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Baolong Ma has authored 38 papers receiving a total of 704 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 18 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Baolong Ma's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (11 papers). Baolong Ma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (11 papers). Baolong Ma collaborates with scholars based in China, United States and United Kingdom. Baolong Ma's co-authors include Rubing Bai, Hong Wang, Lin Zhang, Muhammad Farrukh, Dan Cudjoe, Xiaofei Li, Wang Gao, Fei Li, Xiaofei Li and Chen Zhou and has published in prestigious journals such as Journal of Cleaner Production, Sensors and Frontiers in Psychology.

In The Last Decade

Baolong Ma

35 papers receiving 670 citations

Peers

Baolong Ma

MARKE

SPS

MMPL

OBHRM

Chung-Hyun Kim South Korea

Tapan Kumar Panda India

Emel Yarımoğlu Türkiye

Todd Weaver United States

Rambabu Lavuri India

Rajat Sharma India

Vivek Kumar Verma India

Theresa Maria Rausch Germany

Marija Ham Croatia

Chung-Hyun Kim South Korea

Baolong Ma

417 ×0.9

MARKE

299 ×1.3

SPS

171 ×1.1

MMPL

78 ×0.7

101 ×1.0

OBHRM

Citations per year, relative to Baolong Ma Baolong Ma (= 1×) peers Chung-Hyun Kim

Countries citing papers authored by Baolong Ma

Since Specialization

Citations

This map shows the geographic impact of Baolong Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baolong Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baolong Ma more than expected).

Fields of papers citing papers by Baolong Ma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Baolong Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baolong Ma. The network helps show where Baolong Ma may publish in the future.

Co-authorship network of co-authors of Baolong Ma

This figure shows the co-authorship network connecting the top 25 collaborators of Baolong Ma. A scholar is included among the top collaborators of Baolong Ma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Baolong Ma. Baolong Ma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Bai, Rubing, et al.. (2025). The influence of displaying the last stage before consumption on purchase intention: the mediating role of mental simulation. Current Psychology. 44(6). 4906–4922. 1 indexed citations

Feng, Yi, et al.. (2025). Shaping consumer purchase and experience with paradoxical marketing. Journal of Retailing and Consumer Services. 87. 104373–104373. 1 indexed citations

Sun, Jianxin, et al.. (2025). Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior. Journal of Hospitality Marketing & Management. 35(2). 166–202.

Sun, Fang Hong, et al.. (2025). Research on MSC-ANC noise reduction analysis for wire break signal monitoring in prestressed concrete cylinder pipe. Measurement Science and Technology. 36(5). 56133–56133. 1 indexed citations

Sun, Fang Hong, et al.. (2025). A Prestressed Concrete Cylinder Pipe Broken Wire Detection Algorithm Based on Improved YOLOv5. Sensors. 25(3). 977–977. 1 indexed citations

Ma, Baolong, et al.. (2025). The role of creative strategies in enhancing consumer interaction with new product video advertising. Journal of Research in Interactive Marketing. 19(6). 1018–1034.

Ma, Baolong, et al.. (2025). “One Face, Many Roles”: The Role of Cognitive Load and Authenticity in Driving Short-Form Video Ads. Journal of theoretical and applied electronic commerce research. 20(4). 272–272.

Ma, Baolong, et al.. (2024). Optimizing positive goal framing in advertising: differential consumer responses to new product categories. Journal of Research in Interactive Marketing. 19(3). 442–459. 2 indexed citations

Ma, Baolong, et al.. (2023). A YOLOX-Based Automatic Monitoring Approach of Broken Wires in Prestressed Concrete Cylinder Pipe Using Fiber-Optic Distributed Acoustic Sensors. Sensors. 23(4). 2090–2090. 15 indexed citations

10.

Ma, Baolong, et al.. (2023). Study on the propagation and attenuation characteristics of tunnel blasting vibration waves at different blast center distances. Journal of Applied Geophysics. 220. 105280–105280. 5 indexed citations

11.

Ma, Baolong, et al.. (2023). Same gratitude, different pro-environmental behaviors? Effect of the dual-path influence mechanism of gratitude on pro-environmental behavior. Journal of Cleaner Production. 415. 137779–137779. 21 indexed citations

12.

Ma, Baolong, et al.. (2023). Influences of governance mechanisms on patients’ usage intention: A study on web-based consultation platforms. Health Informatics Journal. 29(1). 1207638885–1207638885. 1 indexed citations

13.

Wang, Hong, Baolong Ma, Dan Cudjoe, Muhammad Farrukh, & Rubing Bai. (2022). What influences students’ food waste behaviour in campus canteens?. British Food Journal. 125(2). 381–395. 34 indexed citations

14.

Ma, Baolong, et al.. (2022). Combined effects of cues influencing patients’ purchasing behavior in online health-care communities: qualitative comparative analysis based on cue utilization theory. BMC Medical Informatics and Decision Making. 22(1). 283–283. 2 indexed citations

15.

Ma, Baolong, et al.. (2022). Motivation to participate in secondary science communication. Frontiers in Psychology. 13. 961846–961846. 1 indexed citations

16.

Wang, Hong, Baolong Ma, Dan Cudjoe, Rubing Bai, & Muhammad Farrukh. (2021). How does perceived severity of COVID-19 influence purchase intention of organic food?. British Food Journal. 124(11). 3353–3367. 26 indexed citations

17.

Ma, Baolong, et al.. (2021). Effectiveness of Interactive Tools in Online Health Care Communities: Social Exchange Theory Perspective. Journal of Medical Internet Research. 23(3). e21892–e21892. 25 indexed citations

18.

Ma, Baolong, et al.. (2021). The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure. Journal of Retailing and Consumer Services. 65. 102849–102849. 13 indexed citations

19.

Ma, Baolong, et al.. (2020). Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention. Frontiers of Business Research in China. 14(1). 7 indexed citations

20.

Zhang, Lin, et al.. (2013). The impact of online user reviews on cameras sales. European Journal of Marketing. 47(7). 1115–1128. 69 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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