Baolong Ma

About

Baolong Ma is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Baolong Ma has authored 32 papers receiving a total of 532 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Baolong Ma’s work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers). Baolong Ma is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers). Baolong Ma collaborates with scholars based in China, United States and Macao. Baolong Ma's co-authors include Rubing Bai, Hong Wang, Lin Zhang, Dan Cudjoe, Muhammad Farrukh, Xiaofei Li, Fei Li, Wang Gao, Chen Zhou and Hong Wang and has published in prestigious journals such as Journal of Cleaner Production, Sensors and Frontiers in Psychology.

In The Last Decade

Co-authorship network of co-authors of Baolong Ma i

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Fields of papers citing papers by Baolong Ma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Baolong Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baolong Ma. The network helps show where Baolong Ma may publish in the future.

Countries citing papers authored by Baolong Ma

Since Specialization

Citations

This map shows the geographic impact of Baolong Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baolong Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baolong Ma more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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