Florence Benoît-Moreau
Impact in
- Marketing top 0.5%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Strategy and Management top 2%
- Corporate Social Responsibility Reporting
- Sustainable Supply Chain Management
Papers in
- Marketing 12
- Service and Product Innovation 5
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 4
- Co-authors
- Béatrice ParguelFabrice LarceneuxCristel Antonia RussellRenaud LunardoValérie RenaudinRomain CadarioFanny Reniou
- Journals
- Technological Forecasting and Social Change (2 papers)International Journal of Advertising (1 paper)Journal of Business Ethics (1 paper)Journal of Consumer Policy (1 paper)EuroMed Journal of Business (1 paper)
- Partner nations
- FranceNetherlandsUnited States
In The Last Decade
Florence Benoît-Moreau
19 papers receiving 1.3k citations
Hit Papers
Peers
Comparison fields: 5 of 86
- Marketing 942
- Strategy and Management 520
- Management, Monitoring, Policy and Law 195
- Business and International Management 29
- Information Systems and Management 92
Countries citing papers authored by Florence Benoît-Moreau
This map shows the geographic impact of Florence Benoît-Moreau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Florence Benoît-Moreau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Florence Benoît-Moreau more than expected).
Fields of papers citing papers by Florence Benoît-Moreau
This network shows the impact of papers produced by Florence Benoît-Moreau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Florence Benoît-Moreau. The network helps show where Florence Benoît-Moreau may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Florence Benoît-Moreau, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 11 | |
| 2 | 2018 | 48 | |
| 3 | 2017 | 173 | |
| 4 | 2016 | 7 | |
| 5 | 2015 | 222 | |
| 6 | 2015 | 13 | |
| 7 | Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption | 2014 | 1 |
| 8 | 2013 | 5 | |
| 9 | 2013 | 5 | |
| 10 | 2013 | 7 | |
| 11 | Client " exécutant ", " assistant marketing opérationnel", " relais " ou " apporteur de solutions " : Dis moi ce que tu fais, je te dirai qui tu es ! | 2012 | 4 |
| 12 | " Au boulot, cher client ! " Une approche interprétative de la participation ordinaire du consommateur | 2011 | 1 |
| 13 | How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication Hit paper breakdown → | 2011 | 631 |
| 14 | 2011 | 131 | |
| 15 | 2011 | 44 | |
| 16 | 2010 | 0 | |
| 17 | 2010 | 12 | |
| 18 | Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution | 2009 | 1 |
| 19 | Le consommateur face à l'éco communication : une synthèse des recherches | 2009 | 1 |
| 20 | Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation | 2008 | 1 |
About Florence Benoît-Moreau
Florence Benoît-Moreau is a scholar working on Tourism, Leisure and Hospitality Management, Marketing, General Decision Sciences, Business and International Management and Cultural Studies, having authored 21 papers that have together received 1.3k indexed citations. Recurring topics across this work include Service and Product Innovation (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Organizational Studies (4 papers), Consumer Retail Behavior Studies (4 papers), Diverse multidisciplinary academic research (4 papers), Corporate Social Responsibility Reporting (3 papers), Business Strategy and Innovation (3 papers) and Cultural Insights and Digital Impacts (3 papers). The work is most often cited by research in Marketing (942 citations), Strategy and Management (520 citations), Management, Monitoring, Policy and Law (195 citations), Business and International Management (29 citations) and Information Systems and Management (92 citations). Florence Benoît-Moreau has collaborated with scholars based in France, Netherlands and United States. Frequent co-authors include Béatrice Parguel, Fabrice Larceneux, Cristel Antonia Russell, Renaud Lunardo, Valérie Renaudin, Romain Cadario and Fanny Reniou. Their work appears in journals such as Technological Forecasting and Social Change, International Journal of Advertising, Journal of Business Ethics, Journal of Consumer Policy and EuroMed Journal of Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.