Junyun Liao

56 total papers · 1.8k total citations
52 papers, 1.3k citations indexed

About

Junyun Liao is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Junyun Liao has authored 52 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Sociology and Political Science, 35 papers in Marketing and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Junyun Liao's work include Digital Marketing and Social Media (41 papers), Consumer Behavior in Brand Consumption and Identification (27 papers) and Customer Service Quality and Loyalty (15 papers). Junyun Liao is often cited by papers focused on Digital Marketing and Social Media (41 papers), Consumer Behavior in Brand Consumption and Identification (27 papers) and Customer Service Quality and Loyalty (15 papers). Junyun Liao collaborates with scholars based in China, Hong Kong and France. Junyun Liao's co-authors include Minxue Huang, Shiyong Zheng, Xuebing Dong, Yulang Guo, Ji Li, Irina Y. Yu, Haiying Wei, Raffaele Filieri, Muhua Li and Defeng Yang and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology.

In The Last Decade

Junyun Liao

46 papers receiving 1.2k citations

Hit Papers

Creating immersive and pa... 2022 2026 2023 2024 2022 2022 2022 40 80 120
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
    2022 145 citations Junyun Liao, Ji Li et al. Journal of Research in Interactive Marketing profile →
  2. What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
    2022 128 citations Shiyong Zheng, Junyun Liao et al. Journal of Retailing and Consumer Services profile →
  3. The impact of destination live streaming on viewers’ travel intention
    2022 82 citations Shiyong Zheng, Junyun Liao et al. Current Issues in Tourism profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Junyun Liao 902 709 420 283 104 52 1.3k
Xiaoyu Xu 1.0k 1.1× 679 1.0× 665 1.6× 273 1.0× 61 0.6× 41 1.4k
Jiaming Fang 1.0k 1.2× 627 0.9× 619 1.5× 316 1.1× 114 1.1× 50 1.6k
María Sicilia Piñero 1.2k 1.3× 889 1.3× 454 1.1× 302 1.1× 188 1.8× 53 1.6k
Heejin Lim 1.1k 1.2× 882 1.2× 608 1.4× 417 1.5× 86 0.8× 45 1.7k
Ewa Masłowska 1.1k 1.2× 730 1.0× 370 0.9× 285 1.0× 115 1.1× 37 1.4k
Dong‐Mo Koo 1.1k 1.3× 954 1.3× 558 1.3× 415 1.5× 168 1.6× 39 1.8k
Steve Goodman 920 1.0× 578 0.8× 293 0.7× 248 0.9× 143 1.4× 50 1.8k
Linchi Kwok 1.1k 1.2× 844 1.2× 244 0.6× 361 1.3× 126 1.2× 44 1.7k
Csilla Horváth 765 0.8× 761 1.1× 264 0.6× 325 1.1× 98 0.9× 31 1.4k
Dawn Lerman 1.0k 1.1× 858 1.2× 329 0.8× 344 1.2× 143 1.4× 32 1.5k

Countries citing papers authored by Junyun Liao

Since Specialization
Citations

This map shows the geographic impact of Junyun Liao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Junyun Liao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Junyun Liao more than expected).

Fields of papers citing papers by Junyun Liao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Junyun Liao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Junyun Liao. The network helps show where Junyun Liao may publish in the future.

Co-authorship network of co-authors of Junyun Liao

This figure shows the co-authorship network connecting the top 25 collaborators of Junyun Liao. A scholar is included among the top collaborators of Junyun Liao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Junyun Liao. Junyun Liao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026