Rajiv Vaidyanathan
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Education top 5%
- Strategy and Management top 10%
- Co-authors
- Praveen AggarwalW. Paul VogtLinda RochfordAlladi VenkateshU. N. UmeshWojciech KozłowskiRobert A. PetersonHua Chang
- Topics
- Consumer Behavior in Brand Consumption and Identification (15 papers)Consumer Market Behavior and Pricing (13 papers)Digital Marketing and Social Media (5 papers)
- Partner nations
- United StatesCanadaPoland
In The Last Decade
Rajiv Vaidyanathan
36 papers receiving 1.2k citations
Hit Papers
Peers
Comparison fields: 5 of 139
- Marketing 615
- Sociology and Political Science 407
- Organizational Behavior and Human Resource Management 223
- Education 176
- Strategy and Management 140
Countries citing papers authored by Rajiv Vaidyanathan
This map shows the geographic impact of Rajiv Vaidyanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajiv Vaidyanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajiv Vaidyanathan more than expected).
Fields of papers citing papers by Rajiv Vaidyanathan
This network shows the impact of papers produced by Rajiv Vaidyanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajiv Vaidyanathan. The network helps show where Rajiv Vaidyanathan may publish in the future.
Co-authorship network of co-authors of Rajiv Vaidyanathan
This figure shows the co-authorship network connecting the top 25 collaborators of Rajiv Vaidyanathan. A scholar is included among the top collaborators of Rajiv Vaidyanathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajiv Vaidyanathan. Rajiv Vaidyanathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 10 | |
| 2 | 2 | |
| 3 | 16 | |
| 4 | 9 | |
| 5 | 9 | |
| 6 | 3 | |
| 7 | 25 | |
| 8 | 13 | |
| 9 | 9 | |
| 10 | A Typology of Superstitious Behaviors: Implications For Marketing and Public Policy | 3 |
| 11 | 40 | |
| 12 | ACT/SAT Score and Academic Performance of Business Students: Are Marketing Majors Different | 2 |
| 13 | The Perceived Effectiveness of Virtual Shopping Agents For Search Vs. Experience Goods | 17 |
| 14 | 6 | |
| 15 | The Impact of Shopping Agents on Small Business E-Commerce Strategy | 7 |
| 16 | 19 | |
| 17 | 13 | |
| 18 | 8 | |
| 19 | 25 | |
| 20 | 39 |
About Rajiv Vaidyanathan
Rajiv Vaidyanathan is a scholar working on Marketing, General Decision Sciences and Tourism, Leisure and Hospitality Management, having authored 36 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (615 citations), General Decision Sciences (45 citations) and Organizational Behavior and Human Resource Management (223 citations). Rajiv Vaidyanathan has collaborated with scholars based in United States, Canada and Poland. Frequent co-authors include Praveen Aggarwal, W. Paul Vogt, Linda Rochford, Alladi Venkatesh, U. N. Umesh, Wojciech Kozłowski, Robert A. Peterson, Hua Chang, Leslie Stoel and Darrel D. Muehling. Their work appears in journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.