Rajiv Vaidyanathan

2.1k total citations · 1 hit paper
36 papers, 1.4k citations indexed

About

Rajiv Vaidyanathan is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Rajiv Vaidyanathan has authored 36 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Rajiv Vaidyanathan's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Digital Marketing and Social Media (5 papers). Rajiv Vaidyanathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Digital Marketing and Social Media (5 papers). Rajiv Vaidyanathan collaborates with scholars based in United States, Canada and Poland. Rajiv Vaidyanathan's co-authors include Praveen Aggarwal, W. Paul Vogt, Linda Rochford, Alladi Venkatesh, U. N. Umesh, Wojciech Kozłowski, Robert A. Peterson, Leslie Stoel, Hua Chang and Darrel D. Muehling and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Rajiv Vaidyanathan

36 papers receiving 1.2k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Dictionary of Statistics and Methodology: A Nontechnical Guide for the Social Sciences

1994 521 citations Rajiv Vaidyanathan et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rajiv Vaidyanathan United States	16	615	407	223	176	140	36	1.4k
Jonathan Reynolds United Kingdom	21	639 1.0×	376 0.9×	218 1.0×	202 1.1×	210 1.5×	84	1.8k
Richard H. Kolbe United States	15	763 1.2×	704 1.7×	244 1.1×	152 0.9×	222 1.6×	22	2.2k
Melissa S. Burnett United States	8	604 1.0×	477 1.2×	272 1.2×	75 0.4×	205 1.5×	14	1.5k
Pallab Paul United States	14	326 0.5×	229 0.6×	194 0.9×	137 0.8×	170 1.2×	27	1.0k
Pamela L. Alreck United States	13	321 0.5×	319 0.8×	186 0.8×	93 0.5×	150 1.1×	19	1.2k
Tony Garry New Zealand	18	530 0.9×	666 1.6×	333 1.5×	86 0.5×	251 1.8×	42	1.6k
David L. Loudon United States	10	390 0.6×	293 0.7×	206 0.9×	67 0.4×	127 0.9×	71	1.0k
Amit Poddar United States	12	319 0.5×	638 1.6×	335 1.5×	109 0.6×	151 1.1×	27	1.6k
Krzysztof Kubacki Australia	25	636 1.0×	679 1.7×	175 0.8×	98 0.6×	191 1.4×	87	1.9k
Ron Garland New Zealand	20	600 1.0×	403 1.0×	347 1.6×	69 0.4×	145 1.0×	37	1.4k

Countries citing papers authored by Rajiv Vaidyanathan

Since Specialization

Citations

This map shows the geographic impact of Rajiv Vaidyanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajiv Vaidyanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajiv Vaidyanathan more than expected).

Fields of papers citing papers by Rajiv Vaidyanathan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rajiv Vaidyanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajiv Vaidyanathan. The network helps show where Rajiv Vaidyanathan may publish in the future.

Co-authorship network of co-authors of Rajiv Vaidyanathan

This figure shows the co-authorship network connecting the top 25 collaborators of Rajiv Vaidyanathan. A scholar is included among the top collaborators of Rajiv Vaidyanathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajiv Vaidyanathan. Rajiv Vaidyanathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Stratton, Timothy P., et al.. (2021). Seeing the Elephant: A Systematic Scoping Review and Comparison of Patient-Centeredness Conceptualizations from Three Seminal Perspectives. Journal of Multidisciplinary Healthcare. Volume 14. 973–986. 10 indexed citations

Vaidyanathan, Rajiv & Praveen Aggarwal. (2021). Asymmetric brand alliances: When joint promotions with strong brands hurt. Journal of Business Research. 141. 213–228. 9 indexed citations

Isetts, Brian J., et al.. (2021). Addressing Hidden Curricula That Subvert the Patient-Centeredness “Hub” of the Pharmacists’ Patient Care Process “Wheel”. American Journal of Pharmaceutical Education. 86(2). ajpe8665–ajpe8665. 2 indexed citations

Napiwocki, Brett N., Di Lang, Rajiv Vaidyanathan, et al.. (2020). Aligned human cardiac syncytium for in vitro analysis of electrical, structural, and mechanical readouts. Biotechnology and Bioengineering. 118(1). 442–452. 16 indexed citations

Vaidyanathan, Rajiv & Praveen Aggarwal. (2020). Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices. Journal of Retailing and Consumer Services. 54. 102049–102049. 9 indexed citations

Chang, Hua, et al.. (2018). Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?. Journal of Product & Brand Management. 27(3). 308–319. 9 indexed citations

Vaidyanathan, Rajiv, et al.. (2017). Using brand alliances with artists to expand retail brand personality. Journal of Business Research. 85. 424–433. 25 indexed citations

Tomaszewski, Daniel, et al.. (2017). Evaluating Patient Preferences for Different Incentive Programs to Optimize Pharmacist-Provided Patient Care Program Enrollment. Journal of Managed Care & Specialty Pharmacy. 23(11). 1140–1147. 3 indexed citations

Aggarwal, Praveen & Rajiv Vaidyanathan. (2016). Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions. Journal of Consumer Marketing. 33(6). 408–416. 13 indexed citations

10.

Vaidyanathan, Rajiv & Praveen Aggarwal. (2008). A Typology of Superstitious Behaviors: Implications For Marketing and Public Policy. 3 indexed citations

11.

Aggarwal, Praveen, Rajiv Vaidyanathan, & Linda Rochford. (2007). The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students. Journal of Marketing Education. 29(3). 223–233. 40 indexed citations

12.

Aggarwal, Praveen, Rajiv Vaidyanathan, & Linda Rochford. (2004). ACT/SAT Score and Academic Performance of Business Students: Are Marketing Majors Different. 4. 16–24. 2 indexed citations

13.

Aggarwal, Praveen & Rajiv Vaidyanathan. (2003). The Perceived Effectiveness of Virtual Shopping Agents For Search Vs. Experience Goods. ACR North American Advances. 17 indexed citations

14.

Aggarwal, Praveen & Rajiv Vaidyanathan. (2003). Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements. Journal of Marketing Management. 19(1). 157–177. 6 indexed citations

15.

Vaidyanathan, Rajiv & Praveen Aggarwal. (2003). Who is the fairest of them all? An attributional approach to price fairness perceptions. Journal of Business Research. 56(6). 453–463. 206 indexed citations

16.

Aggarwal, Praveen & Rajiv Vaidyanathan. (2002). The Impact of Shopping Agents on Small Business E-Commerce Strategy. 13(1). 62–79. 7 indexed citations

17.

Vaidyanathan, Rajiv. (2000). The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective. Journal of Business and Psychology. 14(4). 605–624. 19 indexed citations

18.

Vaidyanathan, Rajiv & Darrel D. Muehling. (1999). The Availability and Use of Internal Reference Prices in Evaluating Advertised Deals. Journal of Promotion Management. 5(1). 1–14. 8 indexed citations

19.

Vaidyanathan, Rajiv & Linda Rochford. (1998). An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance. Journal of Education for Business. 73(3). 144–149. 25 indexed citations

20.

Vaidyanathan, Rajiv, et al.. (1997). Ancient Wisdom: Parables for Modern Marketing. Journal of Marketing Education. 19(1). 26–36. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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