Clark Leavitt
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Organizational Behavior and Human Resource Management top 5%
- Literature and Literary Theory top 1%
- Information Systems and Management top 2%
- Co-authors
- Anthony G. GreenwaldThomas S. RobertsonBrian SternthalRuby Roy DholakiaWilliam D. WellsC. Samuel CraigEsther ThorsonCarl Obermiller
- Topics
- Consumer Behavior in Brand Consumption and Identification (3 papers)Public Relations and Crisis Communication (1 paper)Advanced Text Analysis Techniques (1 paper)
- Partner nations
- United States
In The Last Decade
Clark Leavitt
13 papers receiving 1.5k citations
Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 1.1k
- Sociology and Political Science 923
- Organizational Behavior and Human Resource Management 269
- Literature and Literary Theory 250
- Information Systems and Management 241
Countries citing papers authored by Clark Leavitt
This map shows the geographic impact of Clark Leavitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Clark Leavitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Clark Leavitt more than expected).
Fields of papers citing papers by Clark Leavitt
This network shows the impact of papers produced by Clark Leavitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Clark Leavitt. The network helps show where Clark Leavitt may publish in the future.
Co-authorship network of co-authors of Clark Leavitt
This figure shows the co-authorship network connecting the top 25 collaborators of Clark Leavitt. A scholar is included among the top collaborators of Clark Leavitt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Clark Leavitt. Clark Leavitt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Attention, Memory, Attitude, and Conation: a Test of the Advertising Hierarchy | 38 |
| 2 | Audience Involvement in Advertising: Four Levelsbreakdown → | 795 |
| 3 | What Is Low Involvement Low In | 28 |
| 4 | Source Similarity and Fashion Newness As Determinants of Consumer Innovation | 5 |
| 5 | 375 | |
| 6 | Response Bias: a Special Opportunity | 2 |
| 7 | Consumer Satisfaction As the Ultimate Life Force | 3 |
| 8 | 82 | |
| 9 | 38 | |
| 10 | 1 | |
| 11 | Theory As a Bridge Between Description and Evaluation of Persuasion | 2 |
| 12 | 9 | |
| 13 | 0 | |
| 14 | Innovative Behavior and Communicationbreakdown → | 440 |
| 15 | 127 | |
| 16 | 2 |
About Clark Leavitt
Clark Leavitt is a scholar working on Marketing, Experimental and Cognitive Psychology and Communication, having authored 16 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Public Relations and Crisis Communication (1 paper) and Advanced Text Analysis Techniques (1 paper). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (241 citations) and Applied Psychology (152 citations). Clark Leavitt has collaborated with scholars based in United States. Frequent co-authors include Anthony G. Greenwald, Thomas S. Robertson, Brian Sternthal, Ruby Roy Dholakia, William D. Wells, C. Samuel Craig, Esther Thorson, Carl Obermiller and William J. McEwen. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.