Clark Leavitt

2.6k total citations · 2 hit papers
16 papers, 1.9k citations indexed

About

Clark Leavitt is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Clark Leavitt has authored 16 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Experimental and Cognitive Psychology. Recurrent topics in Clark Leavitt's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Public Relations and Crisis Communication (1 paper) and Advanced Text Analysis Techniques (1 paper). Clark Leavitt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Public Relations and Crisis Communication (1 paper) and Advanced Text Analysis Techniques (1 paper). Clark Leavitt collaborates with scholars based in United States. Clark Leavitt's co-authors include Anthony G. Greenwald, Thomas S. Robertson, Brian Sternthal, Ruby Roy Dholakia, William D. Wells, C. Samuel Craig, Esther Thorson, Carl Obermiller and William J. McEwen and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Clark Leavitt

13 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Audience Involvement in Advertising: Four Levels

1984 795 citations Anthony G. Greenwald, Clark Leavitt Journal of Consumer Research profile →
Innovative Behavior and Communication

1972 440 citations Clark Leavitt, Thomas S. Robertson Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Clark Leavitt United States	9	1.1k	923	269	250	241	16	1.9k
Robert J. Lavidge United States	6	1.2k 1.1×	929 1.0×	335 1.2×	116 0.5×	277 1.1×	9	1.9k
Herbert E. Krugman United States	12	1.2k 1.0×	919 1.0×	280 1.0×	267 1.1×	167 0.7×	34	2.0k
Carl Obermiller United States	17	1.7k 1.5×	1.1k 1.2×	357 1.3×	221 0.9×	267 1.1×	43	2.6k
Robert J. Kent United States	17	1.5k 1.3×	965 1.0×	405 1.5×	165 0.7×	305 1.3×	29	2.2k
Jerome B. Kernan United States	24	1.6k 1.4×	1.3k 1.4×	634 2.4×	92 0.4×	200 0.8×	85	2.7k
Larry Percy Denmark	21	1.9k 1.7×	1.2k 1.3×	502 1.9×	275 1.1×	216 0.9×	53	2.7k
James H. Leigh United States	18	1.1k 1.0×	742 0.8×	338 1.3×	230 0.9×	218 0.9×	31	1.9k
Michael A. Belch United States	17	1.6k 1.4×	1.2k 1.3×	337 1.3×	140 0.6×	249 1.0×	31	2.4k
Michael J. Etzel United States	20	1.6k 1.4×	1.5k 1.7×	793 2.9×	91 0.4×	246 1.0×	37	3.0k
Sanford Grossbart United States	20	1.1k 1.0×	866 0.9×	360 1.3×	95 0.4×	169 0.7×	32	1.8k

Countries citing papers authored by Clark Leavitt

Since Specialization

Citations

This map shows the geographic impact of Clark Leavitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Clark Leavitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Clark Leavitt more than expected).

Fields of papers citing papers by Clark Leavitt

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Clark Leavitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Clark Leavitt. The network helps show where Clark Leavitt may publish in the future.

Co-authorship network of co-authors of Clark Leavitt

This figure shows the co-authorship network connecting the top 25 collaborators of Clark Leavitt. A scholar is included among the top collaborators of Clark Leavitt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Clark Leavitt. Clark Leavitt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

16 of 16 papers shown

1.

Thorson, Esther, et al.. (1992). Attention, Memory, Attitude, and Conation: a Test of the Advertising Hierarchy. ACR North American Advances. 38 indexed citations

2.

Greenwald, Anthony G. & Clark Leavitt. (1984). Audience Involvement in Advertising: Four Levels. Journal of Consumer Research. 11(1). 581–581. 795 indexed citations breakdown →

3.

Leavitt, Clark, Anthony G. Greenwald, & Carl Obermiller. (1981). What Is Low Involvement Low In. ACR North American Advances. 28 indexed citations

4.

Leavitt, Clark, et al.. (1978). Source Similarity and Fashion Newness As Determinants of Consumer Innovation. ACR North American Advances. 5 indexed citations

5.

Sternthal, Brian, Ruby Roy Dholakia, & Clark Leavitt. (1978). The Persuasive Effect of Source Credibility: Tests of Cognitive Response. Journal of Consumer Research. 4(4). 252–252. 375 indexed citations

6.

Leavitt, Clark. (1977). Response Bias: a Special Opportunity. Advances in consumer research. 2 indexed citations

7.

Leavitt, Clark. (1976). Consumer Satisfaction As the Ultimate Life Force. ACR North American Advances. 3 indexed citations

8.

Craig, C. Samuel, Brian Sternthal, & Clark Leavitt. (1976). Advertising Wearout: An Experimental Analysis. Journal of Marketing Research. 13(4). 365–372. 82 indexed citations

9.

Sternthal, Brian, et al.. (1976). Advertising Wearout: An Experimental Analysis. Journal of Marketing Research. 13(4). 365–365. 38 indexed citations

10.

McEwen, William J. & Clark Leavitt. (1976). A Way to Describe TV Commercials. Journal of Advertising Research. 16(6). 35–39. 1 indexed citations

11.

Leavitt, Clark. (1975). Theory As a Bridge Between Description and Evaluation of Persuasion. ACR North American Advances. 2 indexed citations

12.

Leavitt, Clark, et al.. (1975). Mere Similarity Versus Information Processing. Communication Research. 2(3). 300–306. 9 indexed citations

13.

Leavitt, Clark. (1972). Book Review: Sophisticated challenges to classical experimental research. Journal of Marketing Research. 9(3). 357–358.

14.

Leavitt, Clark & Thomas S. Robertson. (1972). Innovative Behavior and Communication. Journal of Marketing. 36(4). 111–111. 440 indexed citations breakdown →

15.

Wells, William D., et al.. (1971). A Reaction Profile For TV Commercials. Journal of Advertising Research. 11(6). 11–17. 127 indexed citations

16.

Leavitt, Clark. (1968). Response Structure: A Determinant of Recall. Journal of Advertising Research. 8(3). 3–6. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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