Robert J. Lavidge

2.8k total citations · 2 hit papers
9 papers, 1.9k citations indexed

About

Robert J. Lavidge is a scholar working on Management of Technology and Innovation, Marketing and Information Systems and Management. According to data from OpenAlex, Robert J. Lavidge has authored 9 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Management of Technology and Innovation, 2 papers in Marketing and 2 papers in Information Systems and Management. Recurrent topics in Robert J. Lavidge's work include Management and Marketing Education (6 papers), Ethics in Business and Education (2 papers) and Marketing and Advertising Strategies (2 papers). Robert J. Lavidge is often cited by papers focused on Management and Marketing Education (6 papers), Ethics in Business and Education (2 papers) and Marketing and Advertising Strategies (2 papers). Robert J. Lavidge collaborates with scholars based in United States. Robert J. Lavidge's co-authors include Gary Steiner and has published in prestigious journals such as Journal of Marketing, Journal of Product Innovation Management and Journal of Advertising Research.

In The Last Decade

Robert J. Lavidge

9 papers receiving 1.6k citations

Hit Papers

A Model for Predictive Measurements of Advertising Effect... 1961 2026 1982 2004 1961 1961 250 500 750 1000
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. A Model for Predictive Measurements of Advertising Effectiveness
    1961 1.0k citations Robert J. Lavidge, Gary Steiner Journal of Marketing profile →
  2. A Model for Predictive Measurements of Advertising Effectiveness
    1961 550 citations Robert J. Lavidge, Gary Steiner Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Robert J. Lavidge United States 6 1.2k 929 335 277 157 9 1.9k
Clark Leavitt United States 9 1.1k 0.9× 923 1.0× 269 0.8× 241 0.9× 156 1.0× 16 1.9k
Henry Assael United States 20 1.2k 1.0× 990 1.1× 602 1.8× 285 1.0× 179 1.1× 47 2.2k
V. Parker Lessig United States 15 1.1k 0.9× 737 0.8× 478 1.4× 322 1.2× 120 0.8× 26 2.0k
Herbert E. Krugman United States 12 1.2k 1.0× 919 1.0× 280 0.8× 167 0.6× 90 0.6× 34 2.0k
Ellen Day United States 17 920 0.8× 668 0.7× 547 1.6× 169 0.6× 217 1.4× 28 1.6k
Sanford Grossbart United States 20 1.1k 0.9× 866 0.9× 360 1.1× 169 0.6× 87 0.6× 32 1.8k
Stewart W. Bither United States 10 1.4k 1.1× 798 0.9× 760 2.3× 305 1.1× 155 1.0× 15 2.2k
Robert J. Kent United States 17 1.5k 1.3× 965 1.0× 405 1.2× 305 1.1× 142 0.9× 29 2.2k
Leon G. Schiffman United States 22 1.1k 0.9× 819 0.9× 523 1.6× 266 1.0× 138 0.9× 59 2.3k
George J. Szybillo United States 13 1.0k 0.9× 583 0.6× 413 1.2× 241 0.9× 100 0.6× 19 1.6k

Countries citing papers authored by Robert J. Lavidge

Since Specialization
Citations

This map shows the geographic impact of Robert J. Lavidge's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert J. Lavidge with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert J. Lavidge more than expected).

Fields of papers citing papers by Robert J. Lavidge

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert J. Lavidge. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert J. Lavidge. The network helps show where Robert J. Lavidge may publish in the future.

Co-authorship network of co-authors of Robert J. Lavidge

This figure shows the co-authorship network connecting the top 25 collaborators of Robert J. Lavidge. A scholar is included among the top collaborators of Robert J. Lavidge based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert J. Lavidge. Robert J. Lavidge is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

9 of 9 papers shown
1.
Lavidge, Robert J. & Gary Steiner. (2000). A Model For Predictive Measurements of Advertising Effectiveness. 1(1). 225 indexed citations
2.
Lavidge, Robert J.. (1999). “Mass Customization” Is Not an Oxy-Moron. Journal of Advertising Research. 39(4). 70–72. 10 indexed citations
3.
Lavidge, Robert J.. (1984). Nine tested ways to mislead product planners. Journal of Product Innovation Management. 1(2). 101–105. 2 indexed citations
4.
Lavidge, Robert J.. (1984). Nine Tested Ways to Mislead Product Planners. Journal of Product Innovation Management. 1(2). 101–105. 1 indexed citations
5.
Lavidge, Robert J.. (1970). The Growing Responsibilities of Marketing. Journal of Marketing. 34(1). 25–28. 70 indexed citations
6.
Lavidge, Robert J.. (1970). The Growing Responsibilities of Marketing. Journal of Marketing. 34(1). 25–25. 30 indexed citations
7.
Lavidge, Robert J., et al.. (1970). Marketing and Society: The Challenge. Journal of Marketing. 34(2). 99–99. 4 indexed citations
8.
Lavidge, Robert J. & Gary Steiner. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing. 25(6). 59–62. 1007 indexed citations breakdown →
9.
Lavidge, Robert J. & Gary Steiner. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing. 25(6). 59–59. 550 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Clark Leavitt Breakdown of academic impact, for papers by Henry Assael Breakdown of academic impact, for papers by V. Parker Lessig Breakdown of academic impact, for papers by Herbert E. Krugman Breakdown of academic impact, for papers by Ellen Day Breakdown of academic impact, for papers by Sanford Grossbart Breakdown of academic impact, for papers by Stewart W. Bither Breakdown of academic impact, for papers by Robert J. Kent Breakdown of academic impact, for papers by Leon G. Schiffman Breakdown of academic impact, for papers by George J. Szybillo
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