Charles S. Gulas

2.1k citations
24 papers · 1.5k indexed · h-index 14
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Media, Gender, and Advertising (9 papers)Humor Studies and Applications (8 papers)
Partner nations
United StatesBrazil

In The Last Decade

Charles S. Gulas

22 papers receiving 1.3k citations

Peers

Charles S. Gulas
Comparison fields: 5 of 84
  • Marketing 832
  • Social Psychology 488
  • Sociology and Political Science 407
  • Gender Studies 354
  • Literature and Literary Theory 244
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Citations per field
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Countries citing papers authored by Charles S. Gulas

Since Specialization
Citations

This map shows the geographic impact of Charles S. Gulas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Charles S. Gulas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Charles S. Gulas more than expected).

Fields of papers citing papers by Charles S. Gulas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Charles S. Gulas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Charles S. Gulas. The network helps show where Charles S. Gulas may publish in the future.

Co-authorship network of co-authors of Charles S. Gulas

This figure shows the co-authorship network connecting the top 25 collaborators of Charles S. Gulas. A scholar is included among the top collaborators of Charles S. Gulas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Charles S. Gulas. Charles S. Gulas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 32
2 3
3 4
4 27
5 27
6
Handbook of Developments in Consumer Behaviour
4
7 58
8 3
9 64
10
That's Not Funny Here: Humorous Advertising Across Boundaries
1
11 1
12
Humor in Cross-Cultural Advertising: Comparing Australia, the United States and the People’s Republic of China
3
13 39
14
The Memetics of Transcendent Places
2
15 168
16 333
17 136
18
An expose on green television ads
30
19
Atmospheric Segmentation: Managing Store Image With Background Music
24
20 347

About Charles S. Gulas

Charles S. Gulas is a scholar working on Marketing, Gender Studies and Social Psychology, having authored 24 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (9 papers) and Humor Studies and Applications (8 papers). The work is most often cited by research in Marketing (832 citations), Gender Studies (354 citations) and Social Psychology (488 citations). Charles S. Gulas has collaborated with scholars based in United States and Brazil. Frequent co-authors include Marc G. Weinberger, Easwar S. Iyer, Subhabrata Bobby Banerjee, Kim McKeage, Peter Bloch, Thomas S. Gruca, Leland Campbell, Kunal Swani, Karen Flaherty and Charles D. Schewe. Their work appears in journals such as Journal of Business Ethics, Journal of Advertising and Journal of Business and Psychology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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