Hye Jin Yoon

1.3k total citations
56 papers, 931 citations indexed

About

Hye Jin Yoon is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Hye Jin Yoon has authored 56 papers receiving a total of 931 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 26 papers in Sociology and Political Science and 21 papers in Literature and Literary Theory. Recurrent topics in Hye Jin Yoon's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (21 papers) and Digital Marketing and Social Media (18 papers). Hye Jin Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (21 papers) and Digital Marketing and Social Media (18 papers). Hye Jin Yoon collaborates with scholars based in United States, South Korea and Croatia. Hye Jin Yoon's co-authors include Spencer F. Tinkham, Nicole H. O’Donnell, Yoon-Joo Lee, Jeong Yeob Han, Jooyoung Kim, Carrie La Ferle, Yan Huang, Mina Lee, Sun Young Lee and David H. Gustafson and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising.

In The Last Decade

Hye Jin Yoon

54 papers receiving 897 citations

Peers

Hye Jin Yoon
Comparison fields: 5 of 79
  • Marketing 475
  • Sociology and Political Science 464
  • Social Psychology 222
  • Literature and Literary Theory 172
  • Gender Studies 151
Replace Dae Hee Kwak with:
Dae Hee Kwak United States
David B. Wooten United States
Ivonne M. Torres United States
G. Douglas Olsen Canada
Anne Hamby United States
Stephen R. McDaniel United States
Jason P. Doyle Australia
Petia Petrova United States
Therese A. Louie United States
Kathleen Debevec United States
Dae Hee Kwak United States View profile →
Citations per field, relative to Hye Jin Yoon
Hye Jin Yoon · 1×
Citations per year, relative to Hye Jin Yoon
Hye Jin Yoon · 1×

Countries citing papers authored by Hye Jin Yoon

Since Specialization
Citations

This map shows the geographic impact of Hye Jin Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hye Jin Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hye Jin Yoon more than expected).

Fields of papers citing papers by Hye Jin Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hye Jin Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hye Jin Yoon. The network helps show where Hye Jin Yoon may publish in the future.

Co-authorship network of co-authors of Hye Jin Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Hye Jin Yoon. A scholar is included among the top collaborators of Hye Jin Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hye Jin Yoon. Hye Jin Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 2
3 5
4 7
5 5
6 7
7 10
8 13
9 8
10 22
11 4
12 5
13
Responses to Humor in Shame-Inducing Health Issue Advertisements With the Effects of Health Worry Levels
1
14 41
15
Do Humour and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humourous Threat Persuasion Advertisements
1
16 17
17 9
18 64
19 12
20 28

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026