Marc G. Weinberger
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Market Behavior and Pricing 5
- Gender Studies top 1%
- Media, Gender, and Advertising 12
- Gender, Feminism, and Media 3
- Social Psychology top 2%
- Humor Studies and Applications 12
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- Media Influence and Health 3
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- Digital Marketing and Social Media 5
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- Corporate Identity and Reputation 3
- Co-authors
- Charles S. GulasHarlan E. SpottsThomas J. MaddenAmy ParsonsDavid A. GriffithStephanie NobleWilliam R. DillonChris T. Allen
- Journals
- Journal of Advertising (8 papers)International Journal of Advertising (5 papers)Journal of Advertising Research (5 papers)
- Partner nations
- United StatesMexicoPhilippines
In The Last Decade
Marc G. Weinberger
43 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 92
- Marketing 987
- Gender Studies 576
- Social Psychology 680
- Literature and Literary Theory 354
- Organizational Behavior and Human Resource Management 225
Countries citing papers authored by Marc G. Weinberger
This map shows the geographic impact of Marc G. Weinberger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc G. Weinberger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc G. Weinberger more than expected).
Fields of papers citing papers by Marc G. Weinberger
This network shows the impact of papers produced by Marc G. Weinberger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc G. Weinberger. The network helps show where Marc G. Weinberger may publish in the future.
Co-authorship network
The 22 scholars most cited alongside Marc G. Weinberger, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 32 | |
| 2 | 2019 | 3 | |
| 3 | 2019 | 3 | |
| 4 | 2018 | 4 | |
| 5 | 2015 | 9 | |
| 6 | 2015 | 27 | |
| 7 | 2013 | 58 | |
| 8 | 2004 | 39 | |
| 9 | 1997 | 123 | |
| 10 | Differences in British and American Television and Magazine Advertising: Myth Or Reality? | 1993 | 2 |
| 11 | 1992 | 347 | |
| 12 | 1991 | 25 | |
| 13 | 1989 | 75 | |
| 14 | 1989 | 47 | |
| 15 | 1984 | 7 | |
| 16 | An Approach to Measuring Thought Patterns and Gauging Causal Schemata | 1982 | 1 |
| 17 | Negative Information: Perspectives and Research Directions | 1981 | 60 |
| 18 | Some Validity and Reliability Issues in the Measurement of Attribute Utilities | 1980 | 8 |
| 19 | The Effects of Unfavorable Product Rating Information | 1980 | 39 |
| 20 | 1977 | 19 |
About Marc G. Weinberger
Marc G. Weinberger is a scholar working on Marketing, Gender Studies, Social Psychology, Human-Computer Interaction and Experimental and Cognitive Psychology, having authored 44 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (12 papers), Humor Studies and Applications (12 papers), Consumer Market Behavior and Pricing (5 papers), Digital Marketing and Social Media (5 papers), Media Influence and Health (3 papers), Corporate Identity and Reputation (3 papers) and Gender, Feminism, and Media (3 papers). The work is most often cited by research in Marketing (987 citations), Gender Studies (576 citations), Social Psychology (680 citations), Literature and Literary Theory (354 citations) and Organizational Behavior and Human Resource Management (225 citations). Marc G. Weinberger has collaborated with scholars based in United States, Mexico and Philippines. Frequent co-authors include Charles S. Gulas, Harlan E. Spotts, Thomas J. Madden, Amy Parsons, David A. Griffith, Stephanie Noble, William R. Dillon, Chris T. Allen, Elzbieta Lepkowska‐White and Kunal Swani. Their work appears in journals such as Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, European Journal of Marketing and Business Horizons.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.