Hyokjin Kwak
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Organizational Behavior and Human Resource Management top 2%
- Social Psychology top 5%
- Information Systems and Management top 2%
- Co-authors
- Marina PuzakovaJoseph F. RoceretoGeorge M. ZinkhanRichard J. FoxAnupam JajuDenise E. DeLormeJoseph R. DominickThomas W. Leigh
- Topics
- Consumer Behavior in Brand Consumption and Identification (32 papers)Digital Marketing and Social Media (20 papers)Consumer Retail Behavior Studies (8 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of MarketingJournal of Business ResearchJournal of the Academy of Marketing Science
- Partner nations
- United StatesIndiaSouth Korea
In The Last Decade
Hyokjin Kwak
39 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 77
- Marketing 1.0k
- Sociology and Political Science 740
- Organizational Behavior and Human Resource Management 294
- Social Psychology 254
- Information Systems and Management 191
Countries citing papers authored by Hyokjin Kwak
This map shows the geographic impact of Hyokjin Kwak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyokjin Kwak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyokjin Kwak more than expected).
Fields of papers citing papers by Hyokjin Kwak
This network shows the impact of papers produced by Hyokjin Kwak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyokjin Kwak. The network helps show where Hyokjin Kwak may publish in the future.
Co-authorship network of co-authors of Hyokjin Kwak
This figure shows the co-authorship network connecting the top 25 collaborators of Hyokjin Kwak. A scholar is included among the top collaborators of Hyokjin Kwak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyokjin Kwak. Hyokjin Kwak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 2 | |
| 4 | 3 | |
| 5 | 7 | |
| 6 | 39 | |
| 7 | 101 | |
| 8 | 24 | |
| 9 | 95 | |
| 10 | 32 | |
| 11 | 15 | |
| 12 | Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands | 78 |
| 13 | 14 | |
| 14 | 28 | |
| 15 | 28 | |
| 16 | 38 | |
| 17 | 45 | |
| 18 | Global and Cultural Perspectives on Web-Based Chatting: an Exploratory Study | 5 |
| 19 | Moral Orientation: Its Relation to Product Involvement and Consumption | 8 |
| 20 | Web-based chatting: consumer communications and commercial communications | 1 |
About Hyokjin Kwak
Hyokjin Kwak is a scholar working on Marketing, Sociology and Political Science and Human-Computer Interaction, having authored 42 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (8 papers). The work is most often cited by research in Marketing (1.0k citations), Organizational Behavior and Human Resource Management (294 citations) and Information Systems and Management (191 citations). Hyokjin Kwak has collaborated with scholars based in United States, India and South Korea. Frequent co-authors include Marina Puzakova, Joseph F. Rocereto, George M. Zinkhan, Richard J. Fox, Anupam Jaju, Denise E. DeLorme, Joseph R. Dominick, Thomas W. Leigh, Ronald C. Anderson and Yuli Zhang. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.