Easwar S. Iyer

4.2k total citations · 1 hit paper
31 papers, 2.9k citations indexed

About

Easwar S. Iyer is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Easwar S. Iyer has authored 31 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Easwar S. Iyer's work include Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Environmental Education and Sustainability (5 papers). Easwar S. Iyer is often cited by papers focused on Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Environmental Education and Sustainability (5 papers). Easwar S. Iyer collaborates with scholars based in United States and Australia. Easwar S. Iyer's co-authors include Rajiv Kashyap, Subhabrata Bobby Banerjee, C. Whan Park, Daniel C. Smith, Charles S. Gulas, Kathleen Debevec, George R. Milne, Rebecca Walker Reczek, Raza Mir and Jacquelyn Ottman and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Easwar S. Iyer

31 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Corporate Environmentalism: Antecedents and Influence of Industry Type

2003 845 citations Subhabrata Bobby Banerjee, Easwar S. Iyer et al. Journal of Marketing profile →

Peers

Easwar S. Iyer

MARKE

SM

SPS

MMPL

OBHRM

Ida E. Berger Canada

Sadrudin A. Ahmed Canada

Benjamin A. Neville Australia

Elena Fraj Andrés Spain

Greg Whitwell Australia

Marco Guerci Italy

Mehran Nejati Malaysia

Kumju Hwang South Korea

Jasmin Bergeron Canada

Johanna Moisander Finland

Ida E. Berger Canada

Easwar S. Iyer

1.2k ×0.6

MARKE

637 ×0.7

SM

806 ×1.4

SPS

533 ×1.0

MMPL

440 ×1.2

OBHRM

Citations per year, relative to Easwar S. Iyer Easwar S. Iyer (= 1×) peers Ida E. Berger

Countries citing papers authored by Easwar S. Iyer

Since Specialization

Citations

This map shows the geographic impact of Easwar S. Iyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Easwar S. Iyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Easwar S. Iyer more than expected).

Fields of papers citing papers by Easwar S. Iyer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Easwar S. Iyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Easwar S. Iyer. The network helps show where Easwar S. Iyer may publish in the future.

Co-authorship network of co-authors of Easwar S. Iyer

This figure shows the co-authorship network connecting the top 25 collaborators of Easwar S. Iyer. A scholar is included among the top collaborators of Easwar S. Iyer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Easwar S. Iyer. Easwar S. Iyer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Miller, Elizabeth G., et al.. (2023). Shades of awe: The role of awe in consumers' pro‐environmental behavior. Journal of Consumer Behaviour. 23(2). 540–555. 24 indexed citations

2.

Miller, Elizabeth G., et al.. (2017). Don’T Kill the Suspense: the Duality of Suspense in Entertainment Consumption. ACR North American Advances. 1 indexed citations

3.

Swani, Kunal & Easwar S. Iyer. (2017). The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study. Services Marketing Quarterly. 38(3). 170–186. 8 indexed citations

4.

Kashyap, Rajiv & Easwar S. Iyer. (2009). Not everybody wants to save the world. Journal of Financial Services Marketing. 14(2). 118–134. 6 indexed citations

5.

Diamond, William D. & Easwar S. Iyer. (2007). Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals. Journal of Nonprofit & Public Sector Marketing. 18(1). 81–100. 15 indexed citations

6.

Iyer, Easwar S. & Rajiv Kashyap. (2007). Consumer recycling: role of incentives, information, and social class. Journal of Consumer Behaviour. 6(1). 32–47. 171 indexed citations

7.

Iyer, Easwar S.. (2003). Theory of Alliances: Partnership and Partner Characteristics. Journal of Nonprofit & Public Sector Marketing. 11(1). 41–57. 33 indexed citations

8.

Banerjee, Subhabrata Bobby, Easwar S. Iyer, & Rajiv Kashyap. (2003). Corporate Environmentalism: Antecedents and Influence of Industry Type. Journal of Marketing. 67(2). 106–122. 845 indexed citations breakdown →

9.

Iyer, Easwar S., et al.. (1994). An expose on green television ads. Advances in consumer research. 21(1). 292–298. 30 indexed citations

10.

Iyer, Easwar S., et al.. (1994). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. Journal of Marketing. 58(2). 127–127. 38 indexed citations

11.

Iyer, Easwar S., et al.. (1993). Anatomy of green advertising. City Research Online (City University London). 90 indexed citations

12.

Iyer, Easwar S. & Kathleen Debevec. (1991). Origin of rumor and tone of message in rumor quelling strategies. Psychology and Marketing. 8(3). 161–175. 20 indexed citations

13.

Iyer, Easwar S.. (1989). Unplanned purchasing: Knowledge of shopping environment and time pressure.. Journal of Retailing. 253 indexed citations

14.

Park, C. Whan, Easwar S. Iyer, & Daniel C. Smith. (1989). The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping. Journal of Consumer Research. 15(4). 422–422. 449 indexed citations

15.

Iyer, Easwar S.. (1988). The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising. Journal of Advertising. 17(3). 15–21. 56 indexed citations

16.

Iyer, Easwar S., et al.. (1988). Similarity analysis of cognitive scripts. Journal of the Academy of Marketing Science. 16(2). 36–42. 4 indexed citations

17.

Iyer, Easwar S., et al.. (1987). Deviations From a Shopping Plan: When and Why Do Consumers Not Buy Items As Planned. ACR North American Advances. 23 indexed citations

18.

Debevec, Kathleen & Easwar S. Iyer. (1986). Sex Roles and Consumer Perceptions of Promotions, Products, and Self: What Do We Know and Where Should We Be Headed?. ACR North American Advances. 32 indexed citations

19.

Debevec, Kathleen & Easwar S. Iyer. (1986). The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness. Journal of Advertising. 15(4). 12–20. 107 indexed citations

20.

Iyer, Easwar S. & Arkalgud Ramaprasad. (1984). Technical and management notes. IEEE Transactions on Engineering Management. EM-31(2). 87–90. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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