James U. McNeal
- Marketing top 1%
- Sociology and Political Science top 5%
- Gender Studies top 1%
- Social Psychology top 5%
- Education top 5%
- Co-authors
- Mindy F. JiKara ChanChyon‐Hwa YehScott WardEllen WartellaDaniel B. WackmanRichard T. HiseStephen W. McDaniel
- Topics
- Consumer Behavior in Brand Consumption and Identification (15 papers)Media, Gender, and Advertising (12 papers)Digital Marketing and Social Media (8 papers)
- Journals
- Journal of MarketingJournal of Marketing ResearchJournal of the Academy of Marketing Science
- Partner nations
- United StatesHong KongChina
In The Last Decade
James U. McNeal
51 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 86
- Marketing 894
- Sociology and Political Science 538
- Gender Studies 364
- Social Psychology 185
- Education 166
Countries citing papers authored by James U. McNeal
This map shows the geographic impact of James U. McNeal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James U. McNeal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James U. McNeal more than expected).
Fields of papers citing papers by James U. McNeal
This network shows the impact of papers produced by James U. McNeal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James U. McNeal. The network helps show where James U. McNeal may publish in the future.
Co-authorship network of co-authors of James U. McNeal
This figure shows the co-authorship network connecting the top 25 collaborators of James U. McNeal. A scholar is included among the top collaborators of James U. McNeal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James U. McNeal. James U. McNeal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | On becoming a consumer : the development of consumer behavior patterns in childhood | 48 |
| 2 | 8 | |
| 3 | 4 | |
| 4 | 14 | |
| 5 | 6 | |
| 6 | 113 | |
| 7 | 1 | |
| 8 | 102 | |
| 9 | The Role of Mass Media in the Consumer Socialization of Chinese Children | 4 |
| 10 | 4 | |
| 11 | 8 | |
| 12 | 22 | |
| 13 | 6 | |
| 14 | Consumer Behavior: Classical and Contemporary Dimensions | 12 |
| 15 | 7 | |
| 16 | 3 | |
| 17 | 1 | |
| 18 | 174 | |
| 19 | 28 | |
| 20 | 3 |
About James U. McNeal
James U. McNeal is a scholar working on Marketing, Gender Studies and Human-Computer Interaction, having authored 52 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). The work is most often cited by research in Marketing (894 citations), Gender Studies (364 citations) and Business and International Management (37 citations). James U. McNeal has collaborated with scholars based in United States, Hong Kong and China. Frequent co-authors include Mindy F. Ji, Kara Chan, Chyon‐Hwa Yeh, Scott Ward, Ellen Wartella, Daniel B. Wackman, Richard T. Hise, Stephen W. McDaniel, Rom J. Markin and Donald E. Stem. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.