James U. McNeal

2.2k total citations
52 papers, 1.5k citations indexed

About

James U. McNeal is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, James U. McNeal has authored 52 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Gender Studies. Recurrent topics in James U. McNeal's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). James U. McNeal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). James U. McNeal collaborates with scholars based in United States, Hong Kong and China. James U. McNeal's co-authors include Mindy F. Ji, Kara Chan, Chyon‐Hwa Yeh, Daniel B. Wackman, Ellen Wartella, Scott Ward, Richard T. Hise, Stephen W. McDaniel, Rom J. Markin and Donald E. Stem and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

James U. McNeal

51 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
James U. McNeal United States	19	894	538	364	185	166	52	1.5k
Scott Ward United States	18	1.0k 1.2×	660 1.2×	368 1.0×	161 0.9×	256 1.5×	55	1.7k
Sanford Grossbart United States	20	1.1k 1.3×	866 1.6×	256 0.7×	189 1.0×	159 1.0×	32	1.8k
Agnès Nairn United Kingdom	19	749 0.8×	558 1.0×	186 0.5×	190 1.0×	115 0.7×	53	1.3k
Roy L. Moore United States	15	850 1.0×	615 1.1×	305 0.8×	118 0.6×	107 0.6×	42	1.3k
Margaret K. Hogg United Kingdom	28	1.4k 1.6×	988 1.8×	336 0.9×	230 1.2×	81 0.5×	112	2.3k
Linda F. Alwitt United States	13	571 0.6×	398 0.7×	73 0.2×	100 0.5×	72 0.4×	28	1.2k
Clinton Amos United States	15	868 1.0×	683 1.3×	173 0.5×	87 0.5×	52 0.3×	35	1.4k
Christian Derbaix Belgium	22	1.3k 1.5×	963 1.8×	327 0.9×	307 1.7×	50 0.3×	60	1.9k
Christina Kwai Choi Lee Malaysia	20	712 0.8×	541 1.0×	170 0.5×	132 0.7×	76 0.5×	51	1.4k
James H. Leigh United States	18	1.1k 1.3×	742 1.4×	295 0.8×	241 1.3×	32 0.2×	31	1.9k

Countries citing papers authored by James U. McNeal

Since Specialization

Citations

This map shows the geographic impact of James U. McNeal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James U. McNeal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James U. McNeal more than expected).

Fields of papers citing papers by James U. McNeal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James U. McNeal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James U. McNeal. The network helps show where James U. McNeal may publish in the future.

Co-authorship network of co-authors of James U. McNeal

This figure shows the co-authorship network connecting the top 25 collaborators of James U. McNeal. A scholar is included among the top collaborators of James U. McNeal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James U. McNeal. James U. McNeal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

McNeal, James U.. (2007). On becoming a consumer : the development of consumer behavior patterns in childhood. Elsevier eBooks. 48 indexed citations

McNeal, James U.. (2007). On Becoming a Consumer. Elsevier eBooks. 3–32. 8 indexed citations

Chan, Kara & James U. McNeal. (2006). Rural Chinese children as consumers: consumption experience and information sourcing. Journal of Consumer Behaviour. 5(3). 182–192. 14 indexed citations

Chan, Kara & James U. McNeal. (2006). How rural children in China consume media & advertising. Young Consumers Insight and Ideas for Responsible Marketers. 7(3). 39–50. 4 indexed citations

Chan, Kara & James U. McNeal. (2004). Children's Understanding of Television Advertising: A Revisit in the Chinese Context. The Journal of Genetic Psychology. 165(1). 28–36. 6 indexed citations

McNeal, James U. & Mindy F. Ji. (2003). Children’s visual memory of packaging. Journal of Consumer Marketing. 20(5). 400–427. 113 indexed citations

McNeal, James U. & Chyon‐Hwa Yeh. (2003). Consumer behavior of Chinese children: 1995‐2002. Journal of Consumer Marketing. 20(6). 542–554. 38 indexed citations

Chan, Kara, James U. McNeal, & Fanny Fong Yee Chan. (2002). Children’s response to television advertising in China. Young Consumers Insight and Ideas for Responsible Marketers. 4(1). 43–54. 1 indexed citations

Ji, Mindy F. & James U. McNeal. (2001). How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis. Journal of Advertising. 30(3). 79–92. 102 indexed citations

10.

McNeal, James U. & Mindy F. Ji. (1998). The Role of Mass Media in the Consumer Socialization of Chinese Children. ACR Asia-Pacific Advances. 4 indexed citations

11.

McNeal, James U. & Chyon‐Hwa Yeh. (1996). Consumer Behaviour Patterns Among Chinese Children. Asia Pacific Journal of Marketing and Logistics. 8(1). 3–20. 4 indexed citations

12.

Macklin, M. Carole & James U. McNeal. (1993). A Bibliography of Research and Writings on Marketing and Advertising to Children. Journal of Marketing Research. 30(1). 117–117. 8 indexed citations

13.

Hise, Richard T., et al.. (1989). The Effect of Product Design Activities on Commercial Success Levels of New Industrial Products. Journal of Product Innovation Management. 6(1). 43–50. 22 indexed citations

14.

McNeal, James U. & Stephen W. McDaniel. (1982). Consumer Behavior: Classical and Contemporary Dimensions. 12 indexed citations

15.

McNeal, James U. & Stephen W. McDaniel. (1981). The Role of Consumer Knowledge in the Study of Consumer Behavior. Journal of Marketing Education. 3(1). 37–41. 7 indexed citations

16.

McNeal, James U.. (1979). Children as Consumers: A Review. Journal of the Academy of Marketing Science. 7(3). 346–359. 3 indexed citations

17.

McNeal, James U.. (1979). Advertising in the “age of me”. Business Horizons. 22(4). 34–38. 1 indexed citations

18.

McNeal, James U., Scott Ward, Daniel B. Wackman, & Ellen Wartella. (1978). How Children Learn to Buy. Journal of Marketing Research. 15(1). 161–161. 174 indexed citations

19.

McNeal, James U., et al.. (1974). An Introduction to Consumer Behavior. Journal of Marketing. 38(1). 107–107. 28 indexed citations

20.

Thompson, W. & James U. McNeal. (1967). Sales Planning and Control Using Absorbing Markov Chains. Journal of Marketing Research. 4(1). 62–66. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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