Alexis Mavrommatis

724 total citations · 1 hit paper
14 papers, 454 citations indexed

About

Alexis Mavrommatis is a scholar working on Management Information Systems, Marketing and Artificial Intelligence. According to data from OpenAlex, Alexis Mavrommatis has authored 14 papers receiving a total of 454 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Management Information Systems, 6 papers in Marketing and 5 papers in Artificial Intelligence. Recurrent topics in Alexis Mavrommatis's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Big Data and Business Intelligence (3 papers). Alexis Mavrommatis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Big Data and Business Intelligence (3 papers). Alexis Mavrommatis collaborates with scholars based in Spain, Australia and United States. Alexis Mavrommatis's co-authors include Sean Sands, Colin Campbell, Carla Ferraro, Hsiu‐Yuan Tsao, Steve Burt, Paraskevas C. Argouslidis, George Baltas, Brent McFerran, Dionysis Skarmeas and Qiang Lu and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Alexis Mavrommatis

13 papers receiving 428 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

From data to action: How marketers can leverage AI

2019 254 citations Colin Campbell, Sean Sands et al. Business Horizons profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alexis Mavrommatis Spain	10	179	176	114	69	66	14	454
Hsiu‐Yuan Tsao Taiwan	10	293 1.6×	316 1.8×	225 2.0×	102 1.5×	119 1.8×	22	657
Fadi Abdel Muniem Abdel Fattah Oman	14	149 0.8×	182 1.0×	62 0.5×	65 0.9×	110 1.7×	28	472
Shalini Nath Tripathi India	8	84 0.5×	102 0.6×	67 0.6×	45 0.7×	133 2.0×	21	374
Jonathan Copulsky United States	9	161 0.9×	186 1.1×	53 0.5×	46 0.7×	159 2.4×	12	501
Elisa B. Schweiger United Kingdom	7	301 1.7×	238 1.4×	154 1.4×	30 0.4×	107 1.6×	11	539
Jurui Zhang United States	8	246 1.4×	339 1.9×	69 0.6×	36 0.5×	55 0.8×	16	465
Hyoryung Nam United States	6	167 0.9×	204 1.2×	38 0.3×	28 0.4×	46 0.7×	8	352
Brinda Sampat India	12	99 0.6×	183 1.0×	76 0.7×	98 1.4×	46 0.7×	28	405
Abhishek Borah France	7	204 1.1×	234 1.3×	41 0.4×	27 0.4×	59 0.9×	11	433
Elisa Konya-Baumbach Germany	5	64 0.4×	152 0.9×	109 1.0×	38 0.6×	27 0.4×	6	328

Countries citing papers authored by Alexis Mavrommatis

Since Specialization

Citations

This map shows the geographic impact of Alexis Mavrommatis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexis Mavrommatis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexis Mavrommatis more than expected).

Fields of papers citing papers by Alexis Mavrommatis

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alexis Mavrommatis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexis Mavrommatis. The network helps show where Alexis Mavrommatis may publish in the future.

Co-authorship network of co-authors of Alexis Mavrommatis

This figure shows the co-authorship network connecting the top 25 collaborators of Alexis Mavrommatis. A scholar is included among the top collaborators of Alexis Mavrommatis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alexis Mavrommatis. Alexis Mavrommatis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Campbell, Colin, Sean Sands, Lucas Whittaker, & Alexis Mavrommatis. (2025). The AI intelligence playbook: Decoding GenAI capabilities for strategic advantage. Business Horizons. 2 indexed citations

Mavrommatis, Alexis, et al.. (2024). From past to future: exploring two decades of branded apps. Journal of Product & Brand Management. 34(1). 61–83.

Cohen, Eli, Sean Sands, Colin Campbell, & Alexis Mavrommatis. (2024). Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising. Journal of Retailing and Consumer Services. 80. 103900–103900. 1 indexed citations

Campbell, Colin, Sean Sands, Brent McFerran, & Alexis Mavrommatis. (2023). Diversity representation in advertising. Journal of the Academy of Marketing Science. 53(2). 588–616. 28 indexed citations

Sands, Sean, et al.. (2022). Can a Whisper Boost Recall Of Video Advertisements?. Journal of Advertising Research. 62(3). 285–296. 10 indexed citations

Tsao, Hsiu‐Yuan, Colin Campbell, Sean Sands, & Alexis Mavrommatis. (2022). From mining to meaning: How B2B marketers can leverage text to inform strategy. Industrial Marketing Management. 106. 90–98. 4 indexed citations

Sands, Sean, et al.. (2020). How small service failures drive customer defection: Introducing the concept of microfailures. Business Horizons. 63(4). 573–584. 19 indexed citations

Campbell, Colin, Sean Sands, Carla Ferraro, Hsiu‐Yuan Tsao, & Alexis Mavrommatis. (2019). From data to action: How marketers can leverage AI. Business Horizons. 63(2). 227–243. 254 indexed citations breakdown →

Sands, Sean, Colin Campbell, Carla Ferraro, & Alexis Mavrommatis. (2019). Seeing light in the dark: Investigating the dark side of social media and user response strategies. European Management Journal. 38(1). 45–53. 29 indexed citations

10.

Tsao, Hsiu‐Yuan, Colin Campbell, Sean Sands, et al.. (2019). A machine-learning based approach to measuring constructs through text analysis. European Journal of Marketing. 54(3). 511–524. 14 indexed citations

11.

Argouslidis, Paraskevas C., et al.. (2018). Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective. European Journal of Marketing. 52(9/10). 1931–1955. 22 indexed citations

12.

Argouslidis, Paraskevas C., George Baltas, & Alexis Mavrommatis. (2015). An empirical investigation into the determinants of decision speed in product elimination decision processes. European Management Journal. 33(4). 268–286. 14 indexed citations

13.

Argouslidis, Paraskevas C., George Baltas, & Alexis Mavrommatis. (2014). Outcomes of decision speed. European Journal of Marketing. 48(5/6). 982–1008. 12 indexed citations

14.

Burt, Steve & Alexis Mavrommatis. (2006). The international transfer of store brand image. The International Review of Retail Distribution and Consumer Research. 16(4). 395–413. 45 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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